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June 03, 2002 Issue of PRWeek

Nasdaq rule changes call for more transparency from listed firms

NEW YORK: As some of its listed firms continue to grapple with problems stemming from issues involving disclosure and transparency, Nasdaq announced last week some rule ...

NEWS IN BRIEF: Jeff Hasen joins new PR firm

SEATTLE: Jeff Hasen, former president of Publicis Dialog in Seattle, has joined a new PR firm. Wongdoody Communications has been launched by ad agency Wongdoody, which ...

NEWS IN BRIEF: Waggener Edstrom to provide PR support

STAMFORD, CT: Waggener Edstrom will provide PR support and media and analyst relations to Orbiscom, an Ireland-based company that provides secure online payment solutions for financial ...

NEWS IN BRIEF: Weber Shandwick Worldwide retained by Nespresso

NEW YORK: Weber Shandwick Worldwide's New York consumer marketing practice has been retained by Nespresso to handle the product launch and media relations for its new ...

NEWS IN BRIEF: Hill & Knowlton promotes Renee Yosco

NEW YORK: Hill %26 Knowlton has promoted Renee Yosco to director of the consumer marketing practice in the New York office. She will report directly to ...

NEWS IN BRIEF: Craig Shirley & Associates changes its name

ALEXANDRIA, VA: Craig Shirley %26 Associates, a 10-year-old PR and government affairs firm, has changed its name to Shirley %26 Banister Public Affairs. The change reflects ...

NEWS IN BRIEF: Gelignite Communications hires Alec Smythe

ATLANTA: Gelignite Communications, an Atlanta-based marketing communications firm dedicated to small-to medium-size technology companies, has hired Alec Smythe as chairman. Prior to joining Gelignite, Smythe founded and ...

NEWS IN BRIEF: Daniel Kennedy Communications Services wins two contracts

NEW YORK: Daniel Kennedy Communications Services has won two international contracts for PR and media relations in the US: real-estate development company Stumpf Aktiengesellschaft of Vienna, Austria, ...

NEWS IN BRIEF: The MWW Group adds two new clients

WASHINGTON: The MWW Group has added two new clients to its education lobbying and appropriations practice: The University of Maryland, Baltimore, the state's public academic health ...

NEWS IN BRIEF: Rubenstein PR wins three restaurant clients

NEW YORK: Rubenstein Public Relations has won three restaurant clients: Grill 23, a Boston steak restaurant; Harvest, a Cambridge, MA dining establishment; and Lundy's, a New ...

McCann-Erickson launches Olympic marketing group

NEW YORK: McCann-Erickson WorldGroup has formed a marketing and communications group called O5, which will focus on Olympics corporate sponsorship. The group will draw talent and ...

Davis' PR woes magnified by 'curious' webcast role

SACRAMENTO, CA: Gov. Gray Davis' (D-CA) troubles were compounded last week when his participation in a media interview came under scrutiny.

Mutual funds realize PR lends credibility

NEW YORK: As the bear market continues to sack the revenues of many money managers, and investors are putting a premium on trusting those who manage ...

CA cops under mounting pressure after girl's arrest

SAN FRANCISCO: A coalition of civil rights groups is calling for the suspension of California Highway Patrol (CHiPs) officers involved in the arrest of a young ...

Hoffman Agency opens broadcast services practice

SAN JOSE, CA: The Hoffman Agency has launched a broadcast services practice.

Study shows TV's return to 'soft' news

WASHINGTON: The all-terrorism, all-the-time network news format adopted after September 11 has been almost completely abandoned in favor of a return to "soft news, according to ...

SNAP seminar to go head-on with Catholic bishops

DALLAS: When the US Conference of Catholic Bishops gathers here on June 14 for its spring meeting, reporters from around the world will follow.

BellSouth hits PR highs and lows in matter of 10 days

ATLANTA: BellSouth, the third-largest phone company in the US, ran the PR gauntlet this month with successive breaking-news stories of a discrimination lawsuit, FCC approval to ...

Qorvis was ready for news about Levy

WASHINGTON: When they were handling media relations for the family of Chandra Levy last summer, Judy Smith and her team at Qorvis Communications devised contingency strategies ...

Marconi integrates global in-house PR

LONDON: Marconi has brought its entire global internal communications staff under one roof for the first time, following a torrid year for the telecoms equipment giant.

CNH adds to firms' PR responsibilities

LAKE FOREST, IL: CNH Global, a major manufacturer of agricultural and construction equipment, has added new brand responsibilities to PR work done by Malcolm Marketing Communications ...

Healthcare soars despite UK slump

LONDON: The UK healthcare PR industry boomed in 2001, with average growth of 33% across its top 50 healthcare PR agencies, according to PRWeek UK.

Industry legends mourn the loss of F-H cofounder Fleishman, 96

ST. LOUIS: Alfred Fleishman, one of the founders of Fleishman-Hillard, died May 28 at age 96.

AKC revamps PR as part of branding push

NEW YORK: The American Kennel Club (AKC) has announced a PR reorganization under communications AVP Daisy Okas, who was appointed in March. Okas, who previously worked ...

PR Newswire ups web offerings via two new services

NEW YORK: PR Newswire launched two new products this week - L-Watch and Thomson IR Web Hosting.

PN targets pregnant women in $3.6m antismoking push

WASHINGTON: Porter Novelli has picked up a $3.6 million contract to support the National Partnership to Help Pregnant Smokers Quit - a coalition of 46 organizations ...

PubliGroupe looks to divest in US, EPB braces for change

WASHINGTON: PR staff at the Earle Palmer Brown (EPB) offices in New York and Bethesda, MD, face pending changes as its European parent company, PubliGroupe, moves ...

Spiegel Catalog cites familiarity in tapping CKPR as agency of record

DOWNERS GROVE, IL: Spiegel Catalog, a subsidiary of the Spiegel Group, has hired CKPR as its PR agency of record. The account is likely to generate ...

Hollywood calls on military ties as it releases disaster-themed films

LOS ANGELES: During a week plagued with government-issued terrorism alerts, Hollywood was busy promoting a series of disaster-related films.

New service helps collegiate journos link with PR execs

CLIFTON, NJ: Collegiate Presswire (CP) - a partner of Business Wire dedicated to distributing news to college media - has launched a new product, CP Connect. ...

NRA goes within to fill year-long comms head vacancy

WASHINGTON: The National Rifle Association (NRA) has at last filled its top communications post, bringing the nearly year-old vacancy to an end.

C&W continues to revamp at top with promotion of Ellis

LONDON: Cohn %26 Wolfe has made further changes to its top management structure globally, with the appointment of former UK managing director Martin Ellis to president ...

EDITORIAL: Media's assumptions can ruin it for all of us

"When you assume, you make an ass out of u and me, said Felix Unger of The Odd Couple fame. The aphorism has been repeated ...

Sitrick tapped for crisis comms help by LA Archdiocese

LOS ANGELES: Faced with a rising tide of bad press, poor public opinion, and mounting legal challenges, the Catholic Arch-diocese of LA - the largest in ...

OPINION: Thought Leader - Tech PR pros now looking for work in other sectors should not be ignored

Some of us technology PR practitioners are wishing we had a nickel for every headhunter with a job offer for us in any one-month period prior ...

ANALYSIS: Public Affairs - Embattled food firms say consumers' choice is key

The food industry is under fire as America's weight problem grows into a health crisis. Paul Cordasco looks at the PR battle ahead, and finds it ...

The World Cup's official sponsors should not call their own lack of creativity an 'ambush'

This being America, most are probably unaware that the world's biggest sporting event started this weekend. The World Cup engenders more passion than the Olympics, Super ...

ANALYSIS: Corporate Case Study - Outside aid keeps the National Park Service on right PR path

In terms of PR, the National Park Service battles tight funds, limited manpower, and a dichotomy of goals. Yet it often gets the message out, thanks ...

MEDIA WATCH: Media calls for Bush to trade in his stance on Cuban embargo

Former President Carter's recent trip to Cuba ignited debate in the media over US sanctions on the nation. In late May, the media overwhelmingly recommended that ...

MEDIA: DIET JOURNALISM - Media Roundup. Focus on weight loss shifts from vanity to vitality

As America's waistline expands, the diet and nutrition beat is growing along with it. And because weight loss is now seen as a health issue, medical ...

MEDIA PROFILE: Grace offers an oft-ignored market a real editorial forum

Though they represent 70% of the female population in the US, larger women have been underserved editorially. Enter Grace, a new title with a strong sense ...

PROFILE: Gruber now a part of the celeb circuit she represents. Desiree Gruber thinks that PR is what makes standouts become legends. She should know: she not only has star clients, but her own Hollywood husband. Claire Atkinson reports

When Desiree Gruber started her own firm in 1999, she wanted to be much more than a message carrier for clients. So there would be ...

AT WHAT COST A CONTRACT? Julia Hood finds tech clients are making major demands of prospective agencies

Ken Montgomery was working in Africa when the technology and dot-com market hit the wall. When he recently returned to head up corporate communications for Legal ...

REGIONAL FOCUS: CANADA - Vive la difference. Corporations are

Last summer was something of a rollercoaster ride for BruceMacLellan, the founder and president of Environics, an independentagency with offices in both Canada and the ...

7Up vows to include PR at early stage of ad planning

LOS ANGELES: Dr Pepper/7Up's PR department will get more involved in reviewing possible advertising now that the company has pulled a recent ad following protests from ...

PR TECHNIQUE: MEDIA RELATIONS - Corrections and the pursuit of accuracy. Getting corrections from news outlets requires PR savvy. Eleanor Trickett finds that the key is being calm, courteous, and aware of when it's best not to seek one

Reporters don't deliberately get things wrong to annoy the subject of their story. But those who think otherwise could be forgiven if they were following the ...