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June 02, 2003 Issue of PRWeek

Ethnic press' SARS coverage more in-depth, study finds

LOS ANGELES: Ethnic media outlets were quicker and more thorough covering the SARS outbreak than their mainstream counterparts, pointing to relevant content as a major ...

Porter Novelli taps Schreiber to be its GM in Sacramento

SACRAMENTO, CA: Bill Schreiber has been named GM of Porter Novelli's Sacramento office.

Disney draws on 'Lion King' favorites in safety initiative

ANAHEIM, CA: The Walt Disney Company announced a new safety campaign last week that will use the popular Lion King characters to target kids visiting ...

Burson appoints top human-rights expert to head up global CSR arm

WASHINGTON: Bennett Freeman, a leading expert on international human rights and a former State Department official, has joined Burson-Marsteller as head of its global CSR ...

Red Cross road tour aiming to boost donation of blood

LOS ANGELES: The American Red Cross launched its Save A Life Tour 2003 - which it is calling "one of the largest initiatives in its ...

Prismira to gauge investor sentiment using internet tool

NEW YORK: Prismira, a newly formed stakeholder research firm, has developed a new internet-based IR technique designed to track the sentiments of a company's investors.

Arbitration group hires MWW as its agency of record

NEW YORK: The American Arbitration Association (AAA), a nonprofit that provides conflict-management and dispute-resolutions services, has named the The MWW Group as its AOR.

Tech firms Atomic PR and Launchsquad take on consumer accounts

SAN FRANCISCO: Atomic PR and Launchsquad are adamant they aren't giving up on technology. But both tech firms have signed their first consumer clients: alcohol ...

LMDC retools PR unit as it eyes memorial

NEW YORK: The Lower Manhattan Development Corporation (LMDC) has shuffled its communications personnel, promoting Matthew Higgins, the former VP of communications, to COO and director ...

H&K hires Pestana as first director of strategic services

NEW YORK: Hill & Knowlton has appointed Ruth Pestana to the newly created role of director of strategic services.

Edelman emerges to land CME account

Chicago: The Chicago Mercantile Exchange has picked Edelman as its PR agency of record.

Chevy taps into its rock and roll roots for latest initiative

Detroit: Chevrolet is using its rock and roll roots as part of a national PR effort.

Gemstar-TV Guide brings in Levesque as EVP of comms

NEW YORK: Gemstar-TV Guide has named Christine Levesque EVP for communication, marketing, and government affairs.

Minneapolis visitors body to retool marketing effort

Minneapolis: The Greater Minneapolis Convention & Visitors Association is searching for a new name for itself and crafting new messages to attract individuals and conventions ...

KCSA to provide IR services for AMEX-listed companies

NEW YORK: KCSA has scooped an account to provide IR support to American Stock Exchange-traded companies as part of a service the exchange offers its ...

Brodeur opens nanotechnology practice

BOSTON: The small world of nanotechnology just got a little bit bigger, as Brodeur Worldwide has decided to develop a new consulting practice that will ...

News Briefs

Dems aim to block merger of Hispanic media empires

WASHINGTON: Democrats in Congress are lining up to stop a merger that could lead to conservative dominance of Spanish-language news media and a Democratic disadvantage ...

Joyce lands VP of corporate comms spot at Sallie Mae

WASHINGTON: Sallie Mae is bringing on board Tom Joyce as its new VP of corporate communications.

TX pro-lifers adopt softer image in legislative push

AUSTIN, TX: Pro-lifers adopted a gentler image than usual to successfully push abortion restrictions through the Republican- dominated Texas Legislature.

CA groups launch effort to recall Gov. Davis

SACRAMENTO: A group of prominent political organizations and strategists has started a campaign to combat a months-old effort to recall Governor Gray Davis (D-CA), heating ...

Burson to help lure US and Canadian tourists to Mexico

MIAMI: The Mexico Tourism Board (MTB) has selected the Miami office of Burson-Marsteller to handle a multimillion-dollar account aimed at promoting the country to foreign ...

Brunswick hired in $3.1bn bid to take over Centerpulse

London: Swiss healthcare firm Centerpulse has hired Brunswick for financial PR advice following a £1.9 billion ($3.1 billion) hostile takeover bid from US firm Zimmer.

Tyco lures Arditte from BancBoston to be new SVP of IR

PEMBROKE, BERMUDA: Tyco International, the scandal-buffeted conglomerate, has hired a new SVP of IR, Edward Arditte.

Study shows PR's marketing contribution

NEW YORK: PR is currently underutilized in the marketing mix, according to 63% of marketing executives and brand managers who participated in the PRWeek/MS&L Marketing ...

FEMA seeking PR firm to push flood insurance policies

WASHINGTON: The Federal Emergency Management Agency (FEMA) is looking for a firm to conduct a five-year, $12 million to $15 million annual integrated campaign to ...

FDA focusing on communications in five-point overhaul strategy

ROCKVILLE, MD: The FDA is channeling its communications efforts into commissioner Mark McClellan's new five-point strategy for the agency. The efforts are being led by ...

Cisco bids to formalize PR work as it searches for AOR

SAN JOSE, CA: Cisco Systems is about to launch a massive search for what is likely to be its first corporate AOR in the US.

EDITORIAL: Focus on standard-seating return flies in the face of a recent American Airlines campaign

CEO Gerald Arpey told shareholders recently that American Airlines is cutting $4 billion in expenses as a result of its "turnaround plan." But that wasn't ...

OP-ED: The union of PR and ads makes any message stronger

Your world has changed. To be the architect of an effective marketing strategy you must understand the fundamental shifts that have radically reshaped the marketing ...

ANALYSIS: Landing government work requires learning the lingo

Many tech companies are eyeing the fat budgets of the Department of Homeland Security. But Andrew Gordon finds that they must first learn to communicate ...

PAUL HOLMES: Garnier epitomizes problems of excessive compensation and deficient media training

A few years ago, writing a story about media training, I thought it would be a fun idea to get media trained myself. The first ...

CORPORATE CASE STUDY: PR helps plot Lexmark's strategy for printer market

In its ongoing effort to take a larger part of the market from HP, Lexmark's b-to-b PR team is guiding the company's move away from ...

MEDIA WATCH: Press coverage alone makes star of PGA's female contender

Annika Sorenstam's acceptance of an invitation to play at the Bank of America Colonial tournament in Fort Worth, TX sparked an unprecedented flood of media ...

MEDIA ROUNDUP: Women's ever-evolving role is reflected in coverage

Women have more media outlets than ever before to find relevant, useful information. This proliferation isn't only good news for them, but also for the ...

MEDIA PROFILE: Buzz and a fresh angle keep Vibe a mainstay of urban culture

The editors of Vibe want publicists to know them and their magazine as well as they do. A new lifestyle section and a redesign debuting ...

PROFILE: Straight-shooting Maviglio takes hits for Gov. Davis

Serving as press secretary for California's unpopular Governor Gray Davis is not easy. But Steve Maviglio is able to maintain his relationship with the press ...

PR TECHNIQUE: Weblogs: windows of marketing opportunity

By targeting bloggers and setting up corporate sites, PR experts are gaining a more positive approach to the viral marketing power of weblogs.

CAMPAIGN: Coeur talks to its investors to keep company digging

PR Team: Makovsky & Co. (New York), and Coeur d'Alene Mining (Coeur d'Alene, ID) Campaign: The New Coeur Time Frame: Late 2001-late 2002 Budget: $120,000

CAMPAIGN: Online travel agent gets lift as student travel leaders fall

PR Team: StudentUniverse (Watertown, MA) and The Castle Group (Boston) Campaign: The year without a spring break Time Frame: January 2002-February 2002 Budget: $15,000

CAMPAIGN: Review campaign boosts radio from Boston Acoustics

PR Team: Boston Acoustics (Peabody, MA) and PAN Communications (Andover, MA) Campaign: Recepter Radio launch Time Frame: September 2002-March 2003 Budget: $75,000

THE PUBLICIST: Working in Hollywood means you'll always be on the move

Ever since Hollywood left Hollywood, one must be nomadic if one wants to work in the movie industry. Or doesn't even want to - but ...

PR PLAY OF THE WEEK: R&B stars help Black Hebrews score hits

JERUSALEM: Sometimes a picture is worth a thousands words. And sometimes it just stops people dead in their tracks and makes them scratch their head. ...

TOY BOX: Label the Turbo a hit for order-seekers

If you derive great pleasure from organization, DYMO's LabelWriter 330 Turbo is for you. Even for those with just a normal level of appreciation for ...