Mobile Version Subscribe Issue Archive Contact Us About Us Advertise

Thanks for your interest in PRWeekus.com! Sign up for your FREE newsletters now and join the thousands of other PR and communications professionals who rely on us for all the latest industry news, analysis and insights. Simply fill out the fields below.

Email*

Password*

Keep me logged in Forgot your password?

Email*

June 01, 2012 Issue of PRWeek

Letter from the Editor

PR has its Red Adairs who put out fires before they ever start

Anyone who, like me, grew up in the 1970s knew about a heroic figure called Red Adair who specialized in putting out big fires created ...

Launch Pad

Success in card at Sports Authority

Sports Authority will start a media outreach campaign this month for its first loyalty-card program, "The League."

Habits

Habits: Todd Defren, Principal, Shift Communications

'Find the solution' was the advice that helped me most as I was coming up.

PR Play

Yahoo complicates its CEO transition

Interim Yahoo CEO Ross Levinsohn has his work cut out.

Lowdown

Lowdown: Follow the leader

On May 2, Weber Shandwick released the second part of its global study, "The Company Behind the Brand: In Reputation We Trust."

DC Influencer Q&A

DC Influencer: Enid Doggett, American Federation of Government Employees

The American Federation of Government Employees' comms director Enid Doggett talks about promoting the role of federal staffers

CEO Q&A

CEO Q&A: Dr. Diana Bontá, California Wellness Foundation (Extended)

California Wellness Foundation CEO and president Dr. Diana Bontá speaks with Bernadette Casey about healthcare in low-income communities

Inside the Mix

Bacardi brings consumers to the party for 150th birthday

On February 4, Bacardi celebrated its 150th birthday.

CMO Q&A

CMO Q&A: John Greenleaf, Doubletree by Hilton (Extended)

John Greenleaf, VP, global brand marketing for DoubleTree by Hilton, talks to Lindsay Stein about the importance of the little things

Journalist Q&A

Journalist Q&A: Caryn Ganz, Spin.com

Spin.com editor-in-chief Caryn Ganz talks to Emory Sullivan about the editorial synergy between the print title and website and its new "all-out" approach to the ...

Gloves Off

Are focus groups still an effective method to gauge consumer insight?

Focus groups are not a thing of the past and remain an effective way to research current and prospective customers. However, the groups will need ...

PRWeek Column

Graduates' fears should fuel universities to boost outreach

It's been a lot of years since I graduated college as a journalism student.

Company policy needs to be more than the written words

On May 4, Susann Bashir, a 41-year-old Kansas City, MO, woman who converted from Christianity to Islam in 2005, was awarded $5 million in punitive ...

Guest Column

One-on-one consumer relationships retain value

Inspired by the likes of Amazon, iTunes, and eBay, traditional retailers are jumping the brick-and-mortar ship in favor of the online experience.

Op-Ed

Don't be lured by the short-term appeal of a counteroffer

You've just received an offer for your dream job and you go into your boss' office to resign.

Crisis simulation is the best preparation for the real thing

It is often said that government should be run more like a business.

Feature

The Crisis Checklist

No matter how competent, all corporate marketers know they could be just one tweet away from having to manage a major crisis. Chris Daniels asks ...

Affluent and untapped

The key to connecting with Muslim Americans, finds Tanya Lewis, is respecting their unique qualities while recognizing the similarities to other US consumer markets.

Newsmaker

Newsmaker: Selim Bingol, General Motors

GM's recent financial rebound has been impressive. Under the direction of its comms VP of two-plus years, the same could be said of the carmaker's ...

Roundtables

Sports Roundtable: Games changers

Leading communicators gathered in New York at this Catalyst Public Relations-hosted roundtable to discuss how - no matter the sport - the rules of engagement ...

Corporate

Companies consider outreach benefits in filing for an IPO

When Facebook announced it would list its shares on the NASDAQ it was considered a huge win for the stock exchange, which has been battling ...

Org Chart

Discovery reshapes comms unit to spur closer collaboration

In early 2012, Discovery underwent an executive realignment.

Marketing

Social media offers brands a new way to team with sports

With the London Olympics opening in July and the 20th FIFA World Cup kicking off in Brazil in June 2014, sports is hot.

Public Affairs

Pharma sector's war versus counterfeit drugs intensifies

More complex drug supply chains have increased the prevalence of counterfeit drugs around the globe in recent years.

Public Affairs Commentary

Communications helps ensure a vote of confidence in latest elections in Nigeria

Just days before Nigeria's presidential, legislative, and state elections, a Weber Shandwick team from Washington, DC, was asked to set up a communications platform inspiring ...

Digital

Going public will challenge Facebook to keep its "cool"

Facebook CEO Mark Zuckerberg kept his signature laid-back vibe as he led his company through the road show leading to its IPO on May 18.

Digital Campaign of the Month

Subaru's Impreza push helps drivers recall their 'first time'

To raise awareness for the 2012 Impreza, Subaru tapped into the emotional connections people have with their first vehicles through its First Car Experience campaign.

Domains

CRM service offers clients a social-relationship platform

Looking to help businesses and individuals create stronger connections, Nimble streamlines multiple communication channels into one so the user can quickly pull up all the ...

Media

NetZero works with AP to tell 'Joe and Jane America' about 4G mobile broadband

NetZero targeted those who didn't realize how affordable mobile broadband could be.

Fact File

Infographics are becoming a major story in journalism

The New York Times currently has about 40 "graphics journalists" as it moves to make data-driven visuals an increasingly integral part of its news mix.

Editorial

"Doing good" means little if not supported by real action

The subject of doing good being good for business is a recurring theme in PRWeek and it is getting more important.

Campaign

'Ghostbusters' slots game hits jackpot with MGM partnership

International Game Technology, which provides games and technologies to the casino industry, launched its Ghostbusters Video Slots at last October's Global Gaming Expo with the ...