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July 29, 2002 Issue of PRWeek

Ketchum joins IDC effort to bridge tech company-sales partner gap

NEW YORK: Ketchum has partnered with International Data (IDC) to launch ChannelEdge, helping technology companies develop strategies for working with sales partners.

NEWS IN BRIEF: Burson-Marsteller signs agreement with Genesis PR

NEW YORK: Burson-Marsteller has signed an agreement with Genesis PR, an India-based PR firm, wherein Genesis PR will serve as Burson-Marsteller's exclusive partner in India.

NEWS IN BRIEF: Appointment at Hill & Knowlton

SAN FRANCISCO: Hill & Knowlton has hired Joseph Paluska to be senior managing director and deputy of its US technology practice. Paluska was previously vice president ...

NEWS IN BRIEF: IPREX adds two new member firms

PITTSBURGH: IPREX, a global partnership of independent PR agencies, has added two new member firms in Chicago and Hong Kong: Serafin & Associates, founded in 1986 ...

NEWS IN BRIEF: Appointment at The Writers Guild of America East

NEW YORK: The Writers Guild of America East, which represents the majority of entertainment and news writers living east of the Mississippi, has hired a communications ...

NEWS IN BRIEF: Organized Living hires Barkley Evergreen & Partners

KANSAS CITY, KS: Organized Living, a provider of home organization products, has hired Barkley Evergreen & Partners to handle its markets in the central part of ...

NEWS IN BRIEF: Appointment at FDfn

BOSTON: Michael Danziger, former president of Thomson Financial's database group, has joined Fair Disclosure Financial Network (FDfn) - transcriber, webcaster and distributor of corporate earnings conference calls ...

NEWS IN BRIEF: Appointment at Keating PR

MILLBURN, NJ: John Apathy has been appointed to the newly created position of SVP - strategy, life sciences practice for Keating PR. Previously, Apathy was a ...

NEWS IN BRIEF: Fyock & Associates appointed for Largo

WINSTON-SALEM, NC: Fyock & Associates has been appointed to handle promotion and marketing for Largo's new line of furniture named after, and designed by, actress Jaclyn ...

NEWS IN BRIEF: Dorland implements new organizational structure

PHILADELPHIA: Dorland Sweeney Jones, after shortening its name to just Dorland, has implemented a new organizational structure that consists of three separate business units: Dorland Pharma, ...

Tanaka to elevate Dyson's US profile

NEW YORK: Dyson, a major European vacuum-cleaner maker, has picked Patrice Tanaka as its US PR agency. It plans to enter the American market by the ...

JP Morgan stems Enron flap with proactive comms plan

NEW YORK: As negative media and rumors barked at JP Morgan Chase's door last week, sending its shares sliding, the banking giant embarked upon ...

CooperKatz helps amplify Listening to the City's voice

NEW YORK: A town hall meeting of nearly 4,500 New Yorkers at the Jacob Javits Convention Center last Saturday gave the Lower Manhattan Development Corporation a ...

Three firms left in battle to claim Grand Excursion 2004 account

MINNEAPOLIS: A regional venture designed to promote tourism in states along the upper Mississippi River is close to selecting a PR firm for a two-year project ...

PN lands Arthritis Foundation work

ATLANTA: The Arthritis Foundation has announced the selection of Porter Novelli as agency of record after a hotly contested, five-month RFP process that included most of ...

WPP's Consume to give clients more cross-selling marketing options

NEW YORK: WPP has formed a new food and beverage group, cross-selling marketing services from a number of its agencies to existing and prospective clients.

Gollust promoted to top position at NBC News comms

NEW YORK: NBC has named company veteran Allison Gollust to the post of VP, NBC News communications.

PaperMate signs WSW as part of $6m branding push

BELLWOOD, IL: The PaperMate brand of pens and school supplies has launched a $6 million integrated marketing campaign that includes hiring Weber Shandwick Worldwide to help ...

Medialink creates new radio service to reach Hispanics

NEW YORK: Medialink has launched a Hispanic radio service that guarantees 20 million listeners for audio news releases (ANRs) produced by the company.

Freedom of speech is crucial to the truth

In response to the recent Nike v. Kasky California Supreme Court ruling, the Council of Public Relations Firms and its government relations committee drafted the following ...

COMMENT: Editorial - An open letter to The Wall Street Journal's advertising reporters

Dear Vanessa O'Connell and Stephanie Paterik,

COMMENT: Thought Leader - Access to top talent is a critical factor in choosing a boutique or global firm

In new business presentations, global PR agencies all use the "dots on the map slide to showcase their broad geographic reach. But what do these "dots ...

Rand hopes global healthcare initiative will help perception of US

WASHINGTON: One of the US' oldest think tanks is launching an initiative to make healthcare a bigger part of America's foreign policy, wagering that it ...

ANALYSIS: Corporate Reputation - Companies seek formula to put stock in reputation

No one doubts the importance of corporate reputation. But how - if at all - can you measure its impact on share price? Julia Hood ...

It's time CEOs face all employees and explain why they're worth 500 times more than them

Most of the proposals in President Bush's speech on corporate governance - the one that sent the stock market tumbling 500 points over the succeeding seven ...

Corporate Case Study: Fleming flies in the face of fallout from big client's strife

As Kmart's sole grocery supplier, Fleming suffered from the effects of the retailer's filing for bankruptcy. Sherri Deatherage Green looks at how Fleming balanced its ...

ANALYSIS: Media Watch - Jury still out on how Iverson saga will affect his, Reebok's image

It's not every day that an MVP winner from one of America's premier sports leagues is charged with multiple felony counts that could land him behind ...

MEDIA HOME OFFICE: Media Roundup - Telecommuting coverage gains sophisticated slant

Media interest in home-office coverage has waned with the economic slowdown, but it has resulted in more well-rounded stories from journalists covering a broad range of ...

Media Profile - Robb Report offers PR pros a wealth of pitching opportunities

If the opulent lifestyle ever had a monthly guidebook, it is Robb Report. To say the glossy, ad-heavy publication that bills itself as the magazine "for ...

PROFILE: White feels pretty lucky about his current comms job - Jimmy White used to put drug dealers in jail. Now, as the Maryland State Lottery's communications director, he puts checks in people's hands

Jimmy White has probably seen some of the world's greatest facial expressions. Lately, as communications director for the Maryland State Lottery, he has witnessed unrestrained joy, ...

2002 GLOBAL RANKINGS: Universal picture - Large agencies are landing more work in more different markets, but with global pitches still rare, restoring strength and growth to US operations is the priority for most

You can blame IBM. Even though it all took place last summer, people are still talking about it. When the computer giant put most of its ...

TOP GLOBAL PR AGENCIES

2002 GLOBAL RANKINGS: United States - Julia Hood finds the US market in the midst of troubled times. With big-name firms falling foul on a regular basis, corporate responsibility and PR counsel have taken center stage

There is only one business story in America, and it's a PR story.

Canadian lumber exporters choose Burson for PR task

WASHINGTON: It took 20 years for Canada's lumber exporters to come up with the idea of using a US PR firm to further their cause. ...

2002 GLOBAL RANKINGS: Canada - While the economy in the US remains

The theory is that when America sneezes, Canada catches a cold. Butin the last 18 months, the US had had an unshakable case of the ...

2002 GLOBAL RANKINGS: Europe - Europe was quiet on the PR acquisitions front last year, and financial firms struggled with dry markets, but Adam Hill finds that the French are boosting PR budgets and fees are fast rising

The advent of the single currency in January 2002 was a momentous event for the citizens of the 12 European Union states that signed up for ...

2002 GLOBAL RANKINGS: Latin America - With political uncertainty plaguing Brazil, and Argentina in economic crisis, Chile and Mexico are the bright spots in South American PR

All eyes around the globe focused on Brazil last month as soccer star Ronaldo put two in the back of the net against the German ...

2002 GLOBAL RANKINGS: Asia - Asia didn't buck the economic doldrums of 2001, but Olivia Toth finds that the area's PR scene, while affected, is among the world's most resilient

Last year, Asia-Pacific's PR industry had to fight to prove its resilience and maintain its profile. 'Leaner and meaner' emerged as the game plan for 2001, ...