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July 28, 2008 11 29 Issue of PRWeek

Launch Pad

Del Monte focuses on consumer education with latest pet project

Power of Paws is an educational effort by Del Monte Foods to inform consumers about the physical, mental, and emotional benefits that develop from pet ...

PR Play

Placement of products can be bad news

There are some things that TV news viewers (the few of them that are left) have gotten used to over the years: awkward banter between ...

Media

Sylantro gains a voice at FierceVolP

Who is your client? What are its media goals?

Journalist Q&A

Interview: Michael Harrison

Michael Harrison recently spoke with PRWeek about the political leanings of talk radio hosts, deconsolidation of radio station ownership, and the impending death of traditional ...

Fact File

Internet piracy can provide valuable marketing statistics

Internet piracy is often viewed negatively, but a recent article in The Economist suggests that its statistics can be useful to companies looking to market ...

Editorial

The economic downturn is a chance to accentuate PR

There's no doubt America's major corporations are looking to cut costs and streamline their businesses in the current economic downturn.

PRWeek Column

'The cobbler's children have no shoes' line is worn out already

In my nearly four years at PRWeek, there are a few common phrases that I have heard repeated by PR pros so often that they ...

Guest Column

Where's the beef? The keys to calming a panicked population

This month, I'll shift from internal management to issues management, and our case study comes straight from the past few weeks' headlines:

Op-Ed

The top criteria for hiring a journalist

Right now, PR has an unprecedented opportunity to hire a whole generation of promising new staffers: journalists.

Controlling digital reputation is vital

When it comes to building a strong corporate, product, or personal brand, the Internet has become the Holy Grail for connecting with customers, friends, and ...

Feature

Global opportunities

In the current economic climate, reaching an international audience of investors has become even more important for US-based companies.

Newsmaker

Imperato's vision spearheads evolution of C&W

The July 2 merger of WPP siblings Cohn & Wolfe (C&W) and GCI Group was what CEO Donna Imperato calls a "natural evolution" for both ...

Campaign

Algae becomes a fuel alternative

While ethanol might be a media darling and go-to biofuel among politicos campaigning on a green platform, it's not the only alternative fuel in play.

Abreva gets a brand boost with 'Kiss it Forward' effort

With Valentine's Day around the corner, cold sore medication brand Abreva wanted to raise awareness about the product's ability to make lips kissable for the ...

Fund for Veterans puts the focus on education benefits

DKC has worked with The Fund for Veterans Education since November 2007 to educate the public on the gap between the cost of a college ...

Media Analysis

Balancing digital, print poses a challenge

It's no secret that many newspapers are mired with staff reductions. While many expect management to replace old journalists with cheaper - and more tech-savvy ...

News Analysis

Social media rules create a political battle

The current regulations have politicians arguing over long-term effects on Congress, members

Corporate Profile

Outreach initiatives bear fruit for Zespri

Fresh tactics enable the New Zealand-based kiwi marketer to continue its North American growth

Agency Business

Employee incentives help boost morale, retain staff

Finding and hiring qualified talent is certainly one major HR hurdle, but an equally important one is retaining current talent. Agencies organize a variety of ...

Media Roundup

Surfing makes a splash in the travel sector

For nearly five decades, surfing and the culture around it, has played a significant role in American culture, impacting music, movies, fashion, and even car ...

Focus

The right message

Research is essential to crafting a public affairs campaign that will truly resonate with target audiences.

Technique

Press releases can be good for business

These staples of media relations are now increasingly used to generate new business leads.

Toolbox

Integrating social media, search engines, and more

What's the best way to integrate social media into my PR program?

Expert Advice

I'm thinking of switching to a new practice area at my agency. How do I best go about this?

Switching practice areas should be handled diplomatically because you don't want it to be taken as a criticism of your supervisor.

Inside Information

HD video reflects well on brands and raises the quality

Video is everywhere. Yet, the quality of the video is improving with the growing use of high-definition technologies. Organizations using video to communicate their message ...