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July 28, 2003 Issue of PRWeek

Ketchum toasts the history and spirit of white zinfandel

ST. HELENA, CA: Sutter Home Winery knows that white zinfandel isn't everyone's varietal of choice. But as the company celebrates the 30th anniversary of the ...

Greenough grabs Grammy-winning mic manufacturer

NILES, IL: Shure, the global audio electronics company whose microphones have been used by everyone from Elvis Presley to John F. Kennedy, has tapped Greenough ...

Edelman edges into Chicago tech scene

Chicago: Edelman has become the PR agency for a major technology group in Chicago. While the assignment initially will be pro bono, Edelman executives are ...

PR and ad agency jointly form death-care offering

ST. PETERSBURG, FL: Glasure Group has entered into a marketing agreement with Adfinity, an advertising agency specializing in the death-care industry, to offer cooperative communications ...

Beverage importer looks to move rum from sand to cities

Louisville, KY: What the late '80s did for vodka, Brown-Forman is hoping to do for Appleton Estate Jamaica Rum. The importer of wines and spirits ...

Dunkin' Donuts eyes a coffee 'revolution'

Randolph, MA: Dunkin' Donuts has hired Fleishman-Hillard to handle a $1 million PR campaign promoting a new line of espresso-based drinks it will introduce in ...

AT&T uses city performers to encourage cell manners

SAN FRANCISCO: AT&T Wireless celebrated Wireless Etiquette Month with street theater that made headlines across the US.

Online lender hires Weber Shandwick to gain awareness

Chicago: Online lending company Amerisave Mortgage has hired Weber Shandwick to help raise its profile with both potential business partners and the general public.

ACP faces healthcare's 'racial disparity'

PHILADELPHIA: The American College of Physicians (ACP), a 115,000-member organization for internists, has launched a patient awareness initiative dedicated to improving the health of minorities. ...

UAB updates tests to address a wide range of PR topics

New York: The Universal Accreditation Board, a consortium of nine communications organizations, has unveiled a new accreditation exam designed to test applicants on a wider ...

New show aims to create healthy dialogue

NEW YORK: New York-Presbyterian Hospital's Cardiovascular Institute at Columbia Presbyterian Medical Center is preparing for the media spotlight this fall, as its director, Dr. Mehmet ...

AMD leaves rivals in lurch after 'leak' proves accidental

SUNNYVALE, CA: In the first 48 hours of its embarrassing disclosure, Advanced Micro Devices was in the dark about how a list of press releases ...

Canadian food chains back country's beef

Calgary: Two major Canadian fast-food chains have moved to show their support for the embattled Canadian beef industry by increasing their purchases of Canadian beef. ...

Cordiant investors remove leaders as WPP takes control

LONDON: After a long and arduous fight over the fate of embattled marketing-services holding company Cordiant, its shareholders voted overwhelmingly to be bought out by ...

DoJ defends the Patriot Act in face of state opposition

WASHINGTON: The Department of Justice is going on the offensive against critics of the USA Patriot Act, the 2001 law that augments the search and ...

Dome slices staff, seeks to diversify as ConAgra slows

Chicago: Dome Communications, known as one of the fastest growing agencies in Chicago, has run into the first major setback in its six-year existence, laying ...

Digital piracy harms more than stars, MPAA explains

LOS ANGELES: The Motion Picture Association of America (MPAA) and seven major movie studios last week launched a PSA campaign to build awareness about the ...

Applied ends Sun relationship after conflict develops

SAN FRANCISCO: After working together for just three months, Applied Communications has parted ways with Sun Microsystems because of a client conflict.

DCA to handle calls on fallen arms expert

London: Lord Hutton, the official charged with investigating the death of UK weapons expert Dr. David Kelly, has briefed the Department for Constitutional Affairs (DCA) ...

Potbelly signs on PR21 as it eyes further expansion

Chicago: Potbelly Sandwich Works, a fast-growing chain which has plans for national expansion, has hired PR21 to handle its PR efforts.

New reality series features NYC chef - and his publicist

New York: NBC's new reality show The Restaurant sports a first for its genre - a working PR man as an ongoing character.

NBN extends focus on healthcare with acquisition of TVN

NEW YORK: News Broadcast Network (NBN) has acquired TVN Communications for an undisclosed sum, which includes a "consulting fee" for Steve Gold, TVN's founder.

Merrill taps Nabisco vet to succeed Critchlow as global comms head

New York: Merrill Lynch, one of the world's largest financial institutions, has named former Nabisco Holdings Group executive Jason H. Wright to head its communications, ...

HP reworks PR staff to align company-wide messaging

PALO ALTO, CA: Hewlett-Packard has realigned the structure of its internal PR team, following the appointment of Suzette Stephens to VP of global communications. ...

'Virtual consulates' anchor ACPD proposal to buoy diplomacy efforts

WASHINGTON: The US Advisory Commission on Public Diplomacy (ACPD) unveiled a series of new proposals last week to increase America's presence overseas, while recognizing 21st ...

EDITORIAL: Sarbanes-Oxley does not lessen the need for a company to police its own ethical behavior

This week marks the first anniversary of the enactment of Sarbanes-Oxley legislation. Given its impact on agency rankings and the transparency of this industry, the ...

OP-ED: Credibility lays the groundwork for all PR successes

Perhaps more than any other senior corporate function, PR is more art than science, more intuition than logic.

Analysis: Lesser-known destinations leverage pride of the locals

With international travel on the decline, vacation spots closer to home are stepping up their efforts. But every area has a unique set of issues. ...

PAUL HOLMES: Consumer surveys are often not the truest indicators of how the buying public will act

There has to be a better way of predicting how people will behave than simply asking them.

CORPORATE CASE STUDY: Rolls-Royce reaches far and wide to prove its worth

With its 100th birthday on the horizon, Rolls-Royce turned to Volvo veteran Bob Austin to lead its PR machine. But how do you guide a ...

MEDIA WATCH: Arnold's pending political decision creates media cliffhanger

There has been plenty of media buzz surrounding the possibility of Arnold Schwarzenegger running for governor of California. In a cover story in July's Esquire, ...

MEDIA ROUNDUP: Management experts thrive in good times and bad

While journalists seem more and more inclined to criticize business blunders, a wealth of opportunities still awaits management gurus looking to espouse their theories.

Media profile: Gawker chronicles New York's celebrity lifestyle with a wry smile

Conceived as a real-time resource of local events and other listings, gossip-laden Gawker has emerged as a must-read among top reporters and other influential Gothamites.

Profile: OutCast rises on foundation of partners' friendship

The strong bond between Caryn Marooney and Margit Wennmachers helped OutCast Communications' early survival. Today, that same relationship is helping the firm, and its clients, ...

Thinking outside the lab

Biotech is tapping pharma marketing skills as more products are approved.

REGIONAL FOCUS: Boston markets

Hit hard by the dot-com decline, Boston agencies are staging a comeback, and tech is far from dead.

PR TECHNIQUE: For wires, looking after the media is a priority

Newswires are customizing and enhancing services for their non-paying customers - journalists - with an eye on better serving their paying clients.

CAMPAIGN: NDL plays to game developers for the rebirth of its brand

PR Team: NDL (Chapel Hill, NC) and Capital Strategies (Raleigh, NC) Campaign: Relaunch of NDL game engine as GameBryo Time Frame: September 2002 - March 2003 Budget: Under ...

CAMPAIGN: Review campaign connects value to eMachines' name

PR Team: eMachines (Irvine, CA) and Maples Communications (Irvine, CA) Campaign: Rebranding of eMachines Time frame: October-December 2001, ongoing Budget: $45,000

THE PUBLICIST: The Oscars and Emmys have nothing on the All-Star Game

So I was standing next to the batting cage at the All-Star Game warm-ups in Chicago last week when I thought I heard the fans ...

PR PLAY OF THE WEEK: Wanna leave Brooklyn? Fugheddaboudit

BROOKLYN, NY: Walt Whitman left, never to return. So, too, did the Dodgers. Marty Markowitz, Brooklyn's Borough President, doesn't want to take any chances with ...

TOY BOX: The iKey unlocks doors to PC security

Rainbow Technologies' iKey 1000 is a useful alternative to the standard username/password method of protecting private computer applications. Users insert a key into a USB ...