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July 26, 1999 Issue of PRWeek

Better-prepared APR candidates show improved pass rate of 68%

NEW YORK: After a low pass rate sparked a review of the Accredited in Public Relations (APR) exam earlier this year (PRWeek, March 1), APR ...

Three Philly firms vie for Sunoco's half-mil

PHILADELPHIA: Oil giant Sunoco has put its dollars 500,000+ PR account up for review, and two local agencies are battling the biggest firm in the ...

Nine shortlisted for dollars 300m anti-smoking campaign

WASHINGTON, DC: Nine partnerships have thrown their hats in the ring with the hope of winning the dollars 300 million per year anti-tobacco account for ...

Interest gathers in sale of Agnew Carter McCarthy

BOSTON: Generalist PR firm Agnew Carter McCarthy (ACM) has become a coveted pawn in the acquisition game.

Edelman remains upbeat over exit of IR veteran Ruth

NEW YORK: Depending on who you ask, IR veteran Carol Ruth's departure from Edelman either constitutes an opportunity for the agency to refine its financial ...

Hire-happy Jaffe turns attention to law

WASHINGTON, DC: Jaffe Associates has hired several publicists with an eye on serving that most difficult and demanding clientele: lawyers.

Corporate biotech pro departs to GCI

SAN FRANCISCO: Genentech, a biotech company that just conducted a highly successful IPO, has lost its top PR executive to the agency world.

Avnet consolidates six-figure account with Brodeur

PHOENIX: Electronics and computer distributor Avnet has consolidated its six-figure global PR account with Brodeur Worldwide.

NEWS BRIEFS

CAMBRIDGE, MA: The Weber Group has wooed David Domeshek away from Lois Paul & Partners to serve in the newly created position of SVP/global leader, ...

Medialink makes web-TV news tool

NEW YORK: Medialink has created another tool for the modern PR pro's arsenal: a web-based TV news monitoring service, NewsIQ.

Branding is focus of new health unit

NEW YORK: Hoping to appeal to healthcare players wanting more than product PR, Edelman last week announced the creation of a cross-practice corporate healthcare group.

Sega game launch boosted with Gen-X hire

SAN FRANCISCO: Sega is continuing to bolster the corporate marketing and PR troops in the days leading up to the September 9 launch of its ...

Big Apple picked to share dollars 250k Texas tourism work

AUSTIN: The Texas Department of Economic Development (TDED) has made its long-awaited choice of agency for its tourism account, splitting a one-year, dollars 250,000 contract ...

'One-of-a-kind' crisis software calculates impact

SCHAUMBURG, IL: Can a software package guard a company's hard-earned reputation?

Bishoff triumphs over three rivals for dollars 400k McDonald's business

BOSTON: McDonald's has awarded a sizable nugget of its regional business - an account worth more than dollars 400,000 - to Boston-based Bishoff Solomon.

PN, Millsport form marketing group

NEW YORK: Omnicom siblings Porter Novelli and Millsport Sports have decided to play ball. The two firms last week announced the formation of PNM Sports, ...

DKA scores three clients for dollars 400k

NEW YORK: Dan Klores Associates (DKA) has bagged three new sports accounts, with total billings in the neighborhood of dollars 400,000.

Building firm taps Edelman for corporate

CHICAGO: Construction product manufacturer USG has picked Edelman to handle corporate reputation PR.

Indiana gears up for US Dalai event

INDIANAPOLIS: As plans for the Dalai Lama's August visit to the US continue to fall into place, so too do the local agencies who will ...

GH regional revamp clears execs for worldwide push

CHICAGO: Looking ahead to an international expansion push, Golin/Harris is getting its US house in order.

Poultry farmers join to fight bad press

GEORGETOWN, DE: Poultry farmers in Delaware and Maryland have launched a public/private PR partnership to combat negative publicity about health risks associated with their products.

Card maker seals Alexander Ogilvy for web site work

SAN FRANCISCO: American Greetings has found a friend in PR.

Gardiner hired for airline makeover

DUBLIN: National Irish airline Aer Lingus has hired The Gardiner Consultancy of Melville, NY to launch its North American corporate image campaign.

HP snags veteran for DC policy post

PALO ALTO, CA: Hewlett-Packard has shaken up its Washington, DC presence by shifting policy decisions over to company veteran Gary Fazzino.

Vollmer launches third Texas office

HOUSTON: Add another agency to the burgeoning Austin PR landscape.

VNRs: just the fax, please says TV newsroom survey

DALLAS: Want to get the attention of your local television station's newsroom? Start working the fax machine.

Jill Lewis scores Frank Lloyd Wright project

OAK PARK, IL: The Frank Lloyd Wright Home and Studio Foundation has grand designs for a greater PR presence than ever before.

Top staff changes occur at Siemens

NEW YORK: Semiconductor giant Siemens has tweaked its communications staff, elevating Dr. Doris Larmann to one of the company's top PR posts.

Knight-Trimark's Edelman switch

NEW YORK: The Knight/Trimark Group (KTG), a Nasdaq market maker, has shaken up its PR presence, replacing its AOR, The Financial Relations Board (FRB), with ...

PRSA conducts search for anti-drug program heads

YORKTOWN, VA: The PRSA is adding the power of PR to the war against drugs, and is searching for seven pros to coordinate the effort.

Shandwick and GCI create financial services groups

NEW YORK: After years of doing financial services PR without a formal practice structure, Shandwick and The GCI Group have finally gotten around to spinning ...

Internet practice taps two firms for dual market work

ARLINGTON, MA: Internet start-up Beansprout Networks has tapped two firms with just about nothing in common - PR giant Edelman and solo practitioner Barry Wanger ...

Firm lands dollars 100k recycling project

PHILADELPHIA: The city of Philadelphia last week tapped Portfolio Associates for a dollars 100,000 recycling account.

Sciens tapped for herb memory pill

NEW YORK: Nutrapharm, a supplier of neutraceuticals, has teamed up with Sciens Worldwide to educate consumers about Huperzine A, an herbal compound derived from Chinese ...

Edelman hired for earthquake account

SACRAMENTO: The California Earthquake Authority (CEA), which provides earthquake insurance to more than 900,000 state homeowners, has chosen Edelman to design and manage a marketing ...

In Brief

ATLANTA: Cohn & Wolfe has been hired by Internet retailer eCompanyStore.com. The web shop allows organizations to purchase corporate promotional items such as logo apparel. The agency ...

INTERNATIONAL NEWS: Gateway hunts for Asia-Pacific PR director

HONG KONG: Gateway, the US-based manufacturer and distributor of desktop and portable personal computers, is searching for an Asia-Pacific PR director.

INTERNATIONAL NEWS: Lufthansa needs communications director - again

FRANKFURT: Lufthansa is once again looking for a communications director.

INTERNATIONAL NEWS: Nissan creates single PR department for Euro drive

LONDON: Nissan, which this year became the fourth-largest automobile maker in the world following its alliance with Renault, has created a single department to manage communications across ...

INTERNATIONAL NEWS: Oil company hires four firms to fight dollars 18bn takeover

PARIS: French oil company Elf Aquitaine, with some help from investment banking giant Goldman Sachs, has appointed four agencies to help combat a hostile dollars 18 billion ...

INTERNATIONAL NEWS: Fee dispute causes burger agency to quit

BUENOS AIRES: Burger King Argentina franchisee Fast Food Sudamericana has launched its first in-house PR department. As a result, the company’s PR agency of record, Goldenberg Comunicacion ...

INTERNATIONAL NEWS: Talk Loud hired to maximize Maxim

LONDON: Fast-growing men’s glossy magazine Maxim has appointed Talk Loud PR to handle its media relations in the UK. The deal will begin with the September issue.

INTERNATIONAL NEWS: Game firm set to launch in Europe

LONDON: Electronic Arts (EA), the US-based developer and publisher of computer and video games, is preparing to embark on its first-ever European PR campaign.

Editorial: AAPRA won’t stop rivals competing

The formation of the African-American Public Relations Alliance (AAPRA) was well done. As the first rule of PR, the formation created a story: there have been a ...

ANALYSIS: Minority PR Alliance stakes claim to minority business - NAACP leaders endorsed the new African-American Public Relations Alliance with charges of tokenism by mainstream agencies. Kimberly Krautter examines the Alliance’s economic benefi

A decade ago, the most popular T-shirt in urban America shouted, ’It’s a black thing ... you wouldn’t understand.’ African-Americans of all ages and backgrounds wore the ...

THINKPIECE: Pitch to every major media, by all means, but don’t forget the value of specialty publications

Some time ago I was selecting a mailing list for an outgoing news release when one of our event coordinators glanced at some names. Not trying to ...

INSIDE THE BELTWAY: Washington leaders run circles around its press corps, but it need not be that way

History will surely mark the Washington Generals as the outstanding team of the century in its class - perhaps the possessors of the best record in the ...

ANALYSIS: Political PR - The origin of playing dirty campaign tricks - The Power of PR/Beginning in the 1930s, two PR pros laid the foundation for the no-holds-barred political campaigns that are standard today. Karen Miller takes a look back

Richard M. Nixon, the incumbent candidate in the 1972 presidential election, was well ahead in the polls when - inexplicably it seemed - his reelection organization began ...

WEEKLY WEB WATCH: WWW. - A handful of sites from boutique agencies stand out as excellent sources of information

Some months ago I was rather uncomplimentary in this column about the web sites of most of the top five PR agencies. A number of smaller, independent ...

Profile: A force behind Met Life’s IPO - Kevin Foley was a mere babe in pajamas when he began his journalism career. Matthew Boyle tracks the VP’s ascent from roving reporter to media pro

After meeting Kevin Foley, one could allow him a slight case of sibling rivalry.

MEDIA PROFILE: Forbes online plays a new money-magazine game - It’s not your father’s Forbes magazine - the online version is attracting a younger generation. Claire Atkinson explains how to present a solid pitch

Multi-millionaire magazine publisher and presidential candidate Steve Forbes is a great believer in the power of the Internet.

Media Watch: Con Edison feels the heat from the New York media

On the night of July 6, hundreds of thousands of residents and business owners in the Washington Heights and Inwood neighborhoods of Manhattan suddenly found themselves without ...

Wall Street on the Web: The web is a key tool for investor relations. How well are top corporations using it? We asked IR pros to rate the sites of some of the top companies

Call it the next frontier of investing. The number of individuals in the US trading stocks on the Internet has blossomed to 7.5 million and the group ...

MARKET FOCUS BOSTON: Is Boston in boom? - With hi-tech business flourishing and a number of large firms consolidating, is Beantown really a boomtown for public relations? Rebecca Flass reports

With mergers and acquisitions changing the competitive landscape on both the client and agency side and a number of start-ups entering the game, Boston is delicately positioned.

PR TECHNIQUES PSAs: How to create a top-notch PSA - Who would turn down free publicity? PSAs are a great way to snag a broadcast spot or print coverage - without shelling out any dough. Phil Rabin tells you the best ways to create a successful PSA

Some of the most memorable messages presented by government, non-profit and even profit organizations include Smokey Bear, ’Iron Eyes’ Cody, McGruff the Crime Dog, crash-test dummies Vince ...