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July 23, 2007 10 28 Issue of PRWeek

Launch Pad

Cocktails by Jenn positions its drinks as party accessory

Cocktails by Jenn is a line of alcoholic beverages that aimed to highlight the trend of girlfriends meeting up for pre-event primping sessions.

PR Play

'Simpsons' stunt crosses religious line

Just try to imagine, for a moment, the possible consequences of pissing off the Pagan community. You could be subject to all types of, well, ...

Media

Imperium fuels MTV Bio-Impala

MTV's Pimp My Ride, April 22

Journalist Q&A

Interview: Ken Silverstein

Ken Silverstein worked first for the AP in Brazil before freelancing. After three-plus years at the LA Times, he joined Harper's about 18 months ago.

Fact File

Health-club based initiatives are working out for marketers

USA Today recently reported that health clubs have become prime target spots for marketers looking to leverage sponsorship and advertising opportunities.

Editorial

PR must prove its might as integration takes hold

Over the past few months, a number of developments in the PR and advertising space have strengthened the theory that marketing practices will continue to ...

PRWeek Column

You can teach an old dog new tricks with the right approach

My brother, Grantland, who is a teacher and studied animal behavior in college, told me a story about a study that looked at the ability ...

Guest Column

It will take a lot more than hype for iPhone to stay a hit

The iPhone hype, one of the wonders of recent marketing and PR, is subsiding a bit. It will subside more, soon enough, as reality intrudes ...

Op-Ed

Disclosure critical in blogosphere

With all the buzz about corporate blogging, you would think that executives would at least attempt to adhere to the road rules.

Staffing pyramid impedes service

An enormous opportunity now exists for PR agencies to move up the marketing services food chain and start leading much of the overall dialogue and ...

Feature

Biotech seeks stamp of approval

On July 24, GPC Biotech will go before the Oncologic Drugs Advisory Committee (ODAC) for a crucial review of its investigational prostate drug, satraplatin.

Newsmaker

Hughes tackles a shaky image

Karen Hughes, the State Department's public diplomacy chief, speaks to Ted McKenna about government efforts to boost the US' global reputation

Campaign

Van Gogh drives vodka trend

Vodka dominates the spirits industry with 27% of all volume and $3.5 billion in annual revenue, according to the Distilled Spirits Council of the US, ...

EMC's global push gains information positioning

IT product company EMC wanted to gain brand exposure and reposition itself as an information company, rather than a storage company.

Health Connector effort educates MA uninsured

On July 1, an unprecedented law went into effect in Massachusetts, striving to make sure that all adult residents have health insurance.

Media Analysis

'HGM' has critics questioning BET's vision

A new series on BET, Hot Ghetto Mess (HGM), has yet to hit airwaves, but it already has triggered controversy and protests in the African-American ...

Corporate Profile

Cardinal Health unites under 'One' message

When a holding company integrates its brand with subsidiaries, creating a unified message can be a challenging. This is the issue Cardinal Health faced when ...

Agency Business

M&A-spawned client losses can open other doors

It's a tech PR Catch-22: A privately owned startup hires an agency to position it for acquisition.

Media Roundup

Timeliness key to gift guide placements

It may be the middle of summer, but many journalists and PR professionals already have Christmas on their minds, thanks to the increasing number of ...

Focus

The fight for the business traveler

It takes a certain confidence - and branding - for a commercial airline that seats 100 business-class travelers to tell the public that flying in ...

Technique

Newswires strive to bolster releases

In today's new-media world, PR pros are leveraging the latest in newswire technology to extend the press release beyond the media and plunge it directly ...

Newswires strive to bolster releases

In today's new-media world, PR pros are leveraging the latest in newswire technology to extend the press release beyond the media and plunge it directly ...

Toolbox

Web video initiatives, creating effective Hispanic PSAs, more

What is essential for a successful Web video campaign?

Expert Advice

I'm moving from the agency to the client side. What are some key things to do to prepare for an interview?

The most important thing you can do in preparation for any interview is research the company for which you hope to work.

Inside Information

Visual comms tools offer different take on information

As visual communications tools are at last coming into their own on the Web, it is sometimes the simplest implementations of technology that can make ...