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July 19, 1999 Issue of PRWeek

Black alliance fights invasion of big guns

NEW YORK: Aiming to compete with agencies 'invading' black PR territory with their newly-formed diversity marketing practices, a consortium of 10 firms last Wednesday launched ...

PWC awards plum dollars 4m account to PN

NEW YORK: Consulting giant PriceWaterhouseCoopers has handed a plum dollars 4 million-plus global branding account to Porter Novelli.

Mixed signals on Burson acquisition sent over wire

NEW YORK: Depending on which press release you read last week, Burson-Marsteller either did or didn't pick up a hi-tech boutique agency.

BSMG finally buys hi-tech Benjamin

NEW YORK: Another one bites the dust. After courting buyers for more than a year, The Benjamin Group became the latest hi-tech firm to join ...

NEWS BRIEFS

NEW YORK: Shandwick has named James Norman managing director of its reputation management consulting group and has promoted Billee Howard to SVP of its corporate ...

Space.com set to announce agency of record soon

NEW YORK: Space.com, a Web site headed by former CNN pundit Lou Dobbs, will name its AOR within a few weeks, PRWeek has learned.

GOP unveils plans for web presence

PHILADELPHIA: The electronic highway may well prove the ideal path to better PR for the Republican Party.

Rogers & Cowan PR star starts own firm

NEW YORK: Publicist Desiree Gruber, one of the top guns in Rogers & Cowan’s New York office, has left the agency to form her own shop ...

General Motors liability case

LOS ANGELES: A small LA outfit last week secured around 800 TV hits in less than 24 hours for the successful lawyers in the dollars ...

Politico jumps ship from Bush presidential camp

WASHINGTON, DC: Veteran politico Dave Beckwith left the 'exploratory' presidential campaign of Gov. George W. Bush early last week over a clash in style.

Deen scores four clients, total dollars 4m

SACRAMENTO: California independent Deen & Black last week announced four new contracts worth nearly dollars 4 million in billings.

IPO-ready job site chooses Burson

NEW YORK: HotJobs.com, one of the Internet's leading job recruitment sites, isn't allowed to say much publicly in the days preceding its IPO.

Burson snags tech vet away from CDB

NEW YORK: After less than a year at the helm of Creamer Dickson Basford's technology practice, SVP Michele Clarke has jumped ship to take a ...

Gore assembles ’kitchen cabinet’ of pros for communications push

WASHINGTON, DC: Slowly but surely, Vice President Al Gore's communications squad is coming together.

Juniper continues quest for tech-savvy firm, dollars 250k job for grabs

MOUNTAIN VIEW, CA: One would think that Juniper Networks would have little trouble finding a PR firm. Think again.

Spector hits jackpot with dollars 2m NJ state lottery work

SHORT HILLS AND CHESTER, NJ: PR boutique Spector & Associates (Short Hills) and ad agency Grafica (Chester) have snared The New Jersey State Lottery's dollars ...

Nissan top pro to take on lobbying

WASHINGTON, DC: Nissan North America has shifted responsibility for its DC lobbying activities over to one of its top communications pros.

Hawthorn grabs educational pro

WASHINGTON, DC: Shaila Aery once taught students in the classroom.

Cosmair beefs up communications

NEW YORK: Cosmetics giant Cosmair has made two moves to crank up its communications operations, naming Suzie Davidowitz to the new post of VP of ...

Mail Boxes Etc. picks H&K over many suitors

NEW YORK: Mail Boxes Etc. (MBE) has tapped Hill & Knowlton as its AOR, choosing the shop over a crowded field that included Ogilvy's New ...

PR gets credit for managed care's fit financial outlook

WASHINGTON, DC: Can better PR help stabilize investments in the managed care industry?

Zimmerman buys RMG, growing its Midwest visibility

DES MOINES: Full-service shop Zimmerman, Laurent & Richardson (ZLR) has added to its PR arsenal, acquiring the West Des Moines-based Reputation Management Group (RMG).

Entertainment Boulevard pegs iAgency as its first outside shop

LOS ANGELES: Entertainment Boulevard, an online provider of entertainment-related video and operator of the popular Vidnet Web site, has tabbed Santa Monica's Interactive Agency (iAgency) ...

Oakland Raiders charge Corsi with its PR offensive

OAKLAND: The Corsi Agency, a San Francisco-based integrated shop whose PR group handles mainly financial services clients, has scored a plum role as the lead ...

CPA organization produces media training package

NEW YORK: Accountants are known for their facility with numbers.

P&G awards Fleishman a portion of its Hispanic pie

CINCINNATI: Procter & Gamble has handed Fleishman-Hillard's international communications unit a major piece of its Hispanic PR business.

PRN forges new alliance with TV producer Orbis

NEW YORK: PR Newswire has extended its ever-spreading tentacles into the TV production arena through a new alliance with the Orbis Broadcast Group.

Business-to-business online start-up lures PeopleSoft boss to direct its PR

WALNUT CREEK, CA: PeopleSoft PR director Kit Robinson has bailed from the struggling Pleasanton, CA-based software giant for the top corporate communications spot at Commerce ...

IN BRIEF

MELVILLE, NY: Olsten has named Victoria Mitchell director of corporate communications.

Billington's snags Fogarty for sugar launch

HOUSTON: Billington's has chosen Fogarty Kline & Partners over a host of local competitors to head the PR-only launch of the company's brown sugars in ...

Coronado grabs Market Pathways

FOUNTAIN HILLS, AZ: Coronado Industries has taken on IR shop Market Pathways Financial Relations to spread the gospel about a new glaucoma treatment it has ...

TV stations desire timely, high-quality health VNRs

ATLANTA: Trying to get a client's healthcare video news release placed on local television stations? Make sure it is timely, includes high-quality footage and has ...

Blanc & Otus taps Autodesk veteran

MOUNTAIN VIEW, CA: Autodesk senior PR specialist Cori Rask, who headed up the personal solutions group for the San Rafael software company, has returned to ...

Hughes woos GE vet to head its PR

EL SEGUNDO, CA: Hughes Electronics has hired George Jamison away from General Electric to lead its corporate communications department.

EDITORIAL: PR requires more than gut instinct

As the canapes circulate for the third time, a senior PR counselor at a cocktail party is warming to his theme.

INSIDE THE BELTWAY: Taking big media's bait and running with it in the 2000 Senate and presidential horse races

We all know the facts, and so when Rudolph Giuliani or Hillary Clinton gives a speech or comments on a public question, we're ready to ...

ANALYSIS: THE POWER OF PR - Automotive PR. Today, a car's brand is the sum of its parts. As car manufacturers outsource more parts work, automakers are starting to build brand identity of specific parts, such as DVD players or brakes.

Dramatic changes in the auto industry are fueling efforts by suppliers to build consumer brand identity.

WEEKLY WEB WATCH: Toothbrush makers may need to juice up their online PR efforts in the latest pending lawsuit

Class action lawsuits are often as much about public opinion and influencing the media as about the considered language and argument of the courtroom. So ...

PROFILE: Stern - a specialty strategist. Along with his partners, Lenny Stern has a flair for putting the right PR pros in the right place. Claire Atkinson finds out what draws in colleages and clients

Lenny Stern is a founding partner in a new breed of agency, elevating the art of communication to an almost scientific level.

MEDIA PROFILE: Discovery channel gets a healthy dose of creativity

The Discovery Health channel and web site seeks to 'engage' its viewers, unlike its competition. Claire Atkinson provides the pitching prescription.

MEDIA WATCH: Trial of Katz vs. Mouse sullied all parties involved

Recently, Walt Disney Co. and its former studio chief, Jeffrey Katzenberg, settled a three-year-old lawsuit in which the latter claimed he was owed at least ...

HOW MUCH DO YOU WANT?: How do PR pros really feel about research and evaluation? In an exclusive Proof survey, PRWeek reports on the techniques, benefits and obtacles

PRWeek's campaign to boost the industry's research and evaluation efforts takes another step forward this week with the launch of an exclusive report on PR ...