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July 17, 2006 Issue of PRWeek

Launch Pad

Philly strives to step outside the usual tourist perceptions

While Philadelphia is a top destination for vacationers with a penchant for history, it's probably not top of mind among outdoors buffs.

PR Play

Sony's latest PSP ads play a risky game

Sony Corporation has adopted a syllogism for its advertising campaign for the PSP, a handheld video-game player beloved by slackers everywhere: Teenagers like video games. ...

Media

News 12 lends air to North Atlantic

Placement: News 12-CT TV, May 27 to 28

Journalist Q&A

Interview: Holly Sanders

Holly Sanders has covered advertising, marketing, and new media for the New York Post for two years, after three years with Bloomberg News. She spoke ...

Fact File

G8 offers communicators a chance to speak to the world

The Group of Eight (G8) 32nd annual summit is being held July 15 to 17. The summit involves the eight largest industrialized democratic nations - ...

Editorial

Test of success is linking results back to objectives

Almost seven years ago, Procter & Gamble announced it was ditching the commission system for paying its ad agencies, and instead directly pegging payment to ...

PRWeek Column

Life-work balance strategies needed to retain top talent

Last year, a new agency was launched, and the e-mail announcement included a list of principles that the firm would live by.

Guest Column

To tell investors the full story, numbers alone do not add up

If you read the sports pages of a newspaper, you know that there are two ways to find out how your team fared in its ...

Op-Ed

Make your experts thought leaders

Competition for mindshare among journalists today is fierce. Not only do they produce the buzz we hear, but as individual marketing targets, they receive it, ...

Myriad benefits to CEO blogging

Whether CEOs head up private or public companies, they need to consider the benefits of blogging.

Feature

When the big story is a secret

Many biotech firms find themselves in the unenviable position of having innovative products to shout about, but FDA regulations force them to keep mum

Newsmaker

Mandell's focus on team propels LaunchSquad

The Bay Area start-up and tech markets are getting healthier. LaunchSquad, a San Francisco b-to-b tech PR firm, is benefiting from and facilitating that recovery.

Campaign

Raytheon boosts math careers

When the National Academy of Sciences reported that the US graduated 70,000 engineers in 2004 - versus India's 200,000 and China's 500,000 - execs at ...

Media Analysis

Private local ownership has flaws, too

The market - or karma, if you prefer - has a funny way of tempering expectations. The media are particularly prone to such acute reminders. ...

News Analysis

Political appointees make switch to PR

As Bush's term in office nears the end, staffers make mass moves to PR jobs in the private sector

Corporate Profile

'The Fader' takes new formats further

As new media closes in on magazines, The Fader pioneers ways to merge print and online formats

Agency Business

Happy staffers will keep your clients smiling

How long did your last commission last? Staffers who win new business at Cubitt Jacobs & Prosek Communications are granted commission for the life of ...

Media Roundup

Cultural relevance key in Hispanic media

The belief that all immigrant groups eventually become acculturated into the mainstream is being tested as second-, third-, and fourth-generation Hispanic Americans adopt English as ...

Focus

Driving PR to the middle of America

Sales in the pickup-truck sector are softening, thanks in no small part to sky-high gasoline prices. Michael Bush discovers what some automakers are doing in ...

Technique

Press releases go the DTC route

Once written just for news outlets, many releases are now created with consumers in mind.

Toolbox

Marketing articles on the Web, SMT locations, more

How do I convince my client that article marketing on the internet is a good strategy?

Expert Advice

Once you accept a position at a new agency, what are the keys to making a successful transition?

As business improves, firms are making a lot of new hires in every practice.

Inside Information

Podcasts offer valuable vehicle for expert positioning

Positioning your client as a leader in any field is a challenge to even the most seasoned PR professional, but technology now offers podcasts as ...

Media Ups and Downs

Newsweek, Time magazine, Dan Rather

'Time magazine' delays the publication of both its European and Asian editions in order to include coverage of the World Cup final between Italy and ...