July 16, 2007 10 27 Issue of PRWeek

Launch Pad

AeroBalloon makes its Major League debut at All-Star Game

The AeroBalloon leverages blimp technology and can carry up to five passengers to a height of 500 feet. The company sought to position itself as ...

PR Play

AJE looks for answers on YouTube

When Al Jazeera English (AJE) launched last year, a lot of Americans hoped that it would be a big moment in television history.

Media

Goodyear takes Times for a ride

The New York Times, Cheering column, June 17, 2007

Journalist Q&A

Interview: Lisa Benenson

Lisa Benenson was formerly editor-in-chief of Working Mother and Working Woman, as well as the editorial director and VP for the magazines' parent company, Working ...

Fact File

Reverse product placement at 7-Eleven brings 'Simpsons' to life

At the beginning of this month, 7-Eleven transformed a dozen stores into Kwik-E-Marts, the fictional trademark convenience store on The Simpsons, in the latest case ...

Editorial

Healthcare must retain its independent thinking

Recently, the healthcare PR world has seen its fair share of shakeups.

PRWeek Column

In most cases, the key to a product launch is no secret

In an information age, there are secrets and then there are secrets.

Guest Column

Next president must bring US comms into the 21st century

First elected in 2000, George W. Bush may well be remembered as the 20th century's last president rather than the new century's first one.

Op-Ed

IR is an art poised for a renaissance

Investor relations is like an adolescent whose growth has been stunted by rickets.

Feature

A clear mission

Founded in 1869, H.J. Heinz Co. was socially responsible long before corporate social responsibility became a banner corporations are advised to adopt.

Newsmaker

Lehane's work on 'Sicko' reaches a broad audience

One might be forgiven for thinking Chris Lehane has the held the world's most demanding PR job - twice.

Campaign

Nordic Ware celebrates Bundt

As the 60th anniversary of its famous Bundt cake pan approached, Nordic Ware, a company that's still owned and operated by the founding Dalquist family, ...

Alliance touts benefits of wi-fi with global effort

It wasn't too long ago that the term "wi-fi" was alien to most computer users.

Samsung sets stage for launch of music phone

The start of 2007 brought with it an increase in interest in mobile music, owing mostly to the announcement of the iPhone.

Media Analysis

Story sparks debate over media, PR ethics

An article that appeared in a recent issue of Harper's Magazine has set up a heated debate about the nature of lobbying work with foreign ...

Letters to the Editor

Call for green seconded

As designers who believe that small changes can make a big difference, especially within the graphic design industry where the end product relies heavily on ...

News Analysis

Cycling tackles doping problems head-on

Rather than avoid the issue, cycling efforts aim to convey the sport's anti-doping actions

Corporate Profile

Tea Council changes tactics to target youth

For centuries, tea has been recognized for its health benefits in cultures across the globe. Even in the US, the world's second-most-consumed beverage (after water) ...

Agency Business

Consumers emerge on b-to-b companies' radar

As the PR and marketing landscape continues to evolve, even firms long rooted in b-to-b communications increasingly need to help clients reach consumers.