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July 15, 2002 Issue of PRWeek

Dentsu taps into New York market with investor relations partnership

NEW YORK - DentsuFuse, a subsidiary of Japanese marketing behemoth Dentsu, has entered into a joint venture with New York-based IR firm IGB.

APCO to assist WorldCom in transparency initiative

CLINTON, MS - WorldCom has retained APCO Worldwide as it copes with the fallout of its disclosure that $3.8bn (£2.4bn) in expenses had been improperly ...

Oracle completes global PR revamp prompted by media negativity

REDWOOD SHORES, CA - Oracle's PR division has completed its international reorganization, and has changed its name to corporate communications.

Oracle completes global PR revamp prompted by media negativity

REDWOOD SHORES, CA: Oracle's PR division has completed its international reorganization, and has changed its name to corporate communications.

NEWS IN BRIEF: MWW Group's New York office hired by IAG

NEW YORK: The MWW Group's New York office has been hired by the Intermedia Advertising Group (IAG) to raise the profile of the company's market research ...

NEWS IN BRIEF: Phact Healthcare Communications launched

NEW YORK: Robert A Becker Euro RSCG has launched Phact Healthcare Communications, a medical education division focusing on immunology, virology, and infectious diseases. The division is ...

NEWS IN BRIEF: IMTEC picks Ink as agency of record

ARDMORE, OK: IMTEC, a dental products maker, has picked Ink as its PR agency of record. Ink will focus on national business and consumer media relations ...

NEWS IN BRIEF: Dan Klores retained

PHILADELPHIA: Dan Klores Communications has been retained by the National Constitution Center as its agency of record. The center is currently being built on Philadelphia's Independence ...

NEWS IN BRIEF: Murphy O'Brien adds new accounts

LOS ANGELES: Murphy O'Brien has added six new accounts with a value of $510,000. Among the new wins are Peninsula Hong Kong Hotel, which is celebrating ...

NEWS IN BRIEF: PR Talent provides support

ORANGE COUNTY, CA: PR Talent is providing communications support for the Surfrider Foundation's annual "state of the beach report. PR Talent is a freelance collective of ...

NEWS IN BRIEF: Goodwill Industries names VP

DETROIT: Goodwill Industries of Greater Detroit has named Chris Sheldon VP for development and PR. Sheldon was previously director of marketing and PR for Goodwill, where ...

NEWS IN BRIEF: Franco Public Relations adds new clients

DETROIT: Franco Public Relations has added three new clients, Sunoco, the Detroit Discovery Museum, and Boyden USA, an executive search firm. Franco will be handling community ...

NEWS IN BRIEF: Michigan Chapter picks

FARMINGTON HILLS, MI: The National Multiple Sclerosis Society - Michigan Chapter has picked Mark Layne as its PR agency of record. The Michigan chapter is one ...

NEWS IN BRIEF: Keating PR hired

MILLBURN, NJ: In search of "more proactive PR services, according to Rick Capasso, VP of finance and treasurer, BioTransplant, a Massachusetts-based biotech company, has hired Keating ...

APCO to assist WorldCom in transparency initiative

CLINTON, MS: WorldCom has retained APCO Worldwide as it copes with the fallout of its disclosure that $3.8 billion in expenses had been improperly reported.

Award winners Holtzman and Gans lured away by Brown Lloyd James

NEW YORK: Transatlantic independent agency Brown Lloyd James (BLJ) has lured Mike Holtzman, the 2002 PRWeek Awards PR Professional of the Year, away from global giant ...

Edelman awarded $2m job for LMDC

NEW YORK: The Lower Manhattan Development Corporation (LMDC) has hired Edelman to lead PR efforts as it looks to revitalize the part of Manhattan most affected ...

MW and Brod lock horns in legal row

NEW YORK: Morgen-Walke Associates (MW) and one of its former MDs, Lisbeth "Betsy Brod, are in the midst of a legal squabble over alleged violations of ...

Carma weighs 2002 media coverage of US companies

WASHINGTON: Companies with hot new products or services garnered the most favorable media coverage in the first half of this year, while those plagued with business ...

PSAs earn $1.5bn in donated media

NEW YORK: The Ad Council has reported its best results to date, having received $1.58 billion in 2001 for donated media space for its PSA campaigns.

PETA finds unlikely partner in Beefeater

NEW YORK: Beefeater martinis and vegan fajitas?

FIFA kicks out its PR chief after Cup

ZURICH, SWITZERLAND: International soccer body FIFA has sacked PR chief Keith Cooper, and temporarily handed its top communications role to the president's adviser, Markus Siegler.

Ogilvy buys stake in Taiwan agency

TAIPEI: Ogilvy Public Relations Worldwide has purchased a 70% stake in tech-focused Taiwan PR firm Era Public Relations. The acquisition marks the latest in a series ...

Fleishman to help JD Edwards build presence in Asia

SINGAPORE: JD Edwards %26 Co., a US firm providing customer relationship management software and consulting services, is working to bolster its awareness in Asia with the ...

Embargoed interviews help Chrysler drive new program

DETROIT: DaimlerChrysler's Chrysler Group made its CEO available for a series of embargoed interviews in order to get the widest possible media coverage for its new ...

Dentsu taps into New York market in IR partnership

NEW YORK: DentsuFuse, a subsidiary of Japanese marketing behemoth Dentsu, has entered into a joint venture with New York-based IR firm IGB. The exclusive collaboration is ...

PlaceWare issues RFP for review of its current PR firm

MOUNTAIN VIEW, CA: PlaceWare, which provides hosted-meeting and web-conferencing services over the internet, has decided to review its current PR agency relationship.

Nantucket Nectars signs on with PAN as prelude to product launch

CAMBRIDGE, MA: Offbeat beverage maker Nantucket Nectars has signed on PAN Communications to handle a range of media relations and other PR assignments.

Settlement with Medialink allows KD Paine & Partners to reopen

NEW YORK: Medialink and KD Paine %26 Partners reached a mutual, out-of-court agreement on July 1, stating that the latter's website (measuresofsuccess.com), newsletter (The Measurement Standard), ...

RSF picks Saatchi as its new agency

PARIS: French-based international journalists' rights organization Reporters Sans Frontieres (RSF, a.k.a. Reporters Without Borders) has selected Saatchi %26 Saatchi to handle its communications needs, replacing Lowe Alice.

American Bar pushing for open debates on freedom

WASHINGTON: The American Bar Association used the first post-9/11 Independence Day to launch a campaign urging Americans to continue debating their freedoms, and remember the vital ...

Slack Barshinger lands its biggest PR job in OAG win

CHICAGO: OAG Worldwide, publisher of the Official Airline Guide, among other travel-related products, has picked integrated agency Slack Barshinger to handle PR and marketing for its ...

EDITORIAL: Corporate crisis work can elevate PR's stock

In a letter adjacent to this column, Rosemary Brutico, principal of Quintessence Communications, declares herself "crestfallen by the story that appeared in PRWeek headlined "WorldCom CEO ...

THOUGHT LEADER: A tough economy only heightens the need to retain your best employees

There's a new storm coming to the PR agency business, and it will shake up firms that don't prepare for it now. It will wreak ...

Awarding eBay's Song for lying is indicative of how cynically the media views PR people

In June of 1998, Newsday ran a story on the origins of internet auction site eBay. It was a touching tale, giving a heartwarming human-interest flavor ...

ANALYSIS: Employee Contracts - Firms must tread carefully to avoid contract disputes - Non-solicitation and non-compete clauses are standard, but recent cases are underscoring the need for such agreements to be fair on all sides

The lawsuits that erupt from the fine print of PR employment contracts are like the embarrassing relative that everybody in the agency world shares: Nearly everyone ...

AAHP enlists William Morris' aid to educate Hollywood about HMOs

WASHINGTON: The American Association of Health Plans (AAHP) has teamed up with Hollywood talent agency William Morris as part of its long-term push to improve the ...

ANALYSIS: Corporate Case Study - PR prowess makes Landmark a standout indie theater

The films it shows do not have multimillion PR budgets, but Landmark. Theatres more than makes up for that by devising some of the most creative ...

MEDIA WATCH: Media predicts post-Messier breakup of Vivendi Universal

It's beginning to sound a bit formulaic: Start with equal parts high profile, controversial chairman or CEO, and ambitious business plan that sounds brilliant but will ...

MEDIA THEATER & STAGE: Media Roundup - Theater buzz continues, but media stage is shrinking

The American public still loves the theater, but the media is proving to be a tougher audience, especially on the local level. As such, PR pros ...

MEDIA PROFILE: Supporting The Advocate's agenda is key to a successful pitch

With its showbiz focus and widely-held top- gay-title status, The Advocate is very picky about pitches. But it can't be everywhere, which offers PR pros a ...

PROFILE: White feels pretty lucky about his current comms job - Jimmy White used to put drug dealers in jail. Now, as the Maryland State Lottery's communications director, he puts checks in people's hands

Jimmy White has probably seen some of the world's greatest facial expressions. Lately, as communications director for the Maryland State Lottery, he has witnessed unrestrained joy, ...

THE GREATEST CAMPAIGNS EVER?: From a 200-year-old publicity stunt that changed the course of history, to a product recall that has become the model for crisis comms, Melanie Shortman and Jonah Bloom try to uncover the very best of PR

Speak to some of the PR greats, such as Harold Burson, Dan Edelman, or Betsy Plank, and one of the things they will tell you ...

MARKET FOCUS ARTS & CULTURE: Painting a prosperous picture - Facing hefty cuts in public funding, the arts has used creative PR to showcase its economic worth, and canvass government support

Government arts funding is a critical leveraging tool that helps organizations secure necessary additional dollars from foundations, corporations, and individual donors. Lean foundation portfolios and tight corporate ...

PR TECHNIQUE PRESS CLIPPINGS: Clippings and the copyright conundrum

Copyright laws binding the use of press clippings can be a minefield, particularly with the explosion of online publications. Sara Calabro finds out how to clip ...

CAMPAIGNS: Fight against SIDS not yet put to bed - Public Education

CAMPAIGNS: Pipers bang drum to aid good cause - Event Promotion

BAT to go on with CSR push despite rampant cynicism

LONDON: British American Tobacco has vowed to plow on with its corporate social responsibility program - despite criticism that its first-ever CSR report is simply a ...