July 14, 2008 11 27 Issue of PRWeek

Agency

Collaborative spirit permeates consumer practices

"Integration" has long been a PR buzz word. Nowadays, for many consumer practice areas, working with other marketing disciplines - and other divisions within the ...

Launch Pad

Martini & Rossi taps into '50s art to increase US cool factor

Martini & Rossi is launching a six-month US campaign in an effort to bring some of the "cool factor" its vermouth brand enjoys in Europe ...

Media

WABC-7 helps establish Box Butler

Who is your client? What are its media goals?

Journalist Q&A

Interview: Mitra Kalita

Mitra Kalita recently went on a leave of absence from The Washington Post to launch Mint, an Indian business newspaper and Web site, created in ...

Fact File

Companies update marketing tune amid declining CD sales

As slowing CD sales lead the music industry to evolve and change, a number of companies have partnered with musicians as a creative way to ...

Editorial

Subtler PR tone from Fox would be welcomed news

When David Carr penned a New York Times article that complained of aggressive PR tactics from Fox News Channel, it set off a round of ...

PRWeek Column

Kekst sale could be harbinger of expansion, acquisitions to come

Publicis' acquisition of Kekst and Co. took the PR industry by surprise, if I'm to extrapolate the recent conversations I've had with senior PR leaders. ...

Guest Column

PR, IR advisers have Kekst to thank for their seat at the table

The recent announcement that Gershon Kekst was selling the firm that bears his name to the French giant Publicis might signal the end of an ...

Op-Ed

User-generated content can be risky

Is user-generated content (UGC) the solution that marketers have been waiting for? YouTube, the "digital revolution," and Web 2.0 have certainly opened the floodgates for ...

'Oprahlusion' continues to invade PR

Certain buzzwords and ideas become a part of almost every PR pitch. "Going green" and "amazing" are just about at the end of their cycles.

Feature

Playing for keeps

Timberland is building on its history of CSR with a new program that aims to engage consumers to make a difference.

Newsmaker

Lange makes sure PETA stays on top of the news

Lisa Lange's career in animal rights activism has come full circle.

Campaign

Raytheon channels its 'Iron Man'

Raytheon is one of the top five defense contractors in the world and is well known for its missile, missile defense, radar, and surveillance technologies.

Focus Express encourages kids to be healthy and walk

Childhood inactivity has been linked with the development of Type 2 Diabetes later in life. Focus Express Mail Pharmacy, an online pharmacy specializing in diabetes ...

Drambuie creates 'Pursuit' to target younger audience

In June 2007, Drambuie, the scotch whiskey liquor made famous by its association with Scottish legend Bonnie Prince Charlie, started to plan for an adventure ...

Media Analysis

Positive signs emerge in XM-Sirius union

Although the National Association of Broadcasters (NAB) and special interest groups fought the merger of XM Satellite Radio and Sirius Satellite Radio, recent statements in ...

News Analysis

Microsoft, Yahoo face scrutiny in takeover

The two companies' wavering stances have left many questioning the entire acquisition

Corporate Profile

Coldwell Banker builds up media strategy

From its online presence to its leaders' accessibility, the company is reaching a broader audience

Media Roundup

Press sees value in covering frugal living

The current economic pinch that many Americans are facing due to declining home values, rising food prices, and soaring gasoline costs is triggering a great ...

Focus

A taste of the good life

From Champagne to coffee, brands are increasingly using high-end lifestyle PR programs to appeal to a broad range of consumers.

Technique

Social networks can boost pitch potential

Forging online relationships with tech reporters requires the same tact as traditional approaches, finds Aarti Shah

Toolbox

State radio networks, online community interaction, more

What type of story works for state radio networks?

Expert Advice

How can I best create a fulfilling experience for interns so they are ready to enter the PR field?

As an agency, you should have two goals for your internship program.

Inside Information

In-house promos tap directly into target demographics

In-home promotions might seem like a throwback to 1950s Tupperware parties, but with PR pros at the helm, these brand-building events are cutting edge, with ...