July 14, 2003 Issue of PRWeek

Archive

Kraft’s health promise signals big changes in food PR

Chicago: Kraft Foods’ recently announced initiatives on obesity have marked a new phase in how food companies will address Americans’ concerns about food and nutrition.
 

Valium’s birthday helps Roche place emphasis on innovation

Nutley, NJ: Everyone has heard of Valium, the anti-anxiety medication that upheld unmatched brand recognition until Prozac was introduced. Now, the drug’s maker, Roche, is ...
 

Vancouver’s bid for Games is second win for BLJ team

VANCOUVER: With the announcement that Vancouver will host the 2010 Winter Games, Brown Lloyd James’ (BLJ) Mike Holtzman and John Gans scored their second Olympic ...
 

Canada companies begin race for Olympic exposure

VANCOUVER: The city may have just won the right to host the 2010 Winter Olympics, but Canadian marketers are already jockeying for the Games’ coveted ...
 

Publicis Dialog hires Kelly to head up food divisions

Washington: Publicis Dialog has hired a noted figure in the food and nutrition sector to head up two of its food-industry operations.
 

Smashbox brings in R&C as new AOR

LOS ANGELES: Smashbox Fashion Week Los Angeles has chosen Rogers & Cowan as its AOR to help promote the fledgling West Coast designer showcase.
 

NBN mourning loss of founder Hill, 84

CLAREMONT, CA: Jim Hill, founder and chairman of News Broadcast Network (NBN), died this Independence Day at the age of 84, after a short illness.
 

SIA initiative touts health benefits of winter sports

McLEAN, VA: SnowSports Industries America (SIA), a trade association for winter sports companies, is launching a public awareness campaign dedicated to promote the health benefits ...
 

MS&L revises staff to up client service

New York: MS&L has undergone a reorganization that puts an emphasis on strategic counseling and client services.
 

Latina PR to stress its authority status

NEW YORK: Latina, the lifestyle magazine for Hispanic women, has retained New York-based Andy Morris & Co. for a media outreach campaign.
 

GLAAD exults over Savage dismissal

NEW YORK: After months of consistent and diligent campaigning by the Gay and Lesbian Alliance Against Defamation (GLAAD), MSNBC has cancelled its controversial talk show, ...
 

Suburb of Detroit to try tourism push

Detroit: Oakland County, located just north of Detroit, has hired North Carolina-based French/West/Vaughan to promote tourism in the county.
 

Dell takes heat for recycling program's labor practices

AUSTIN, TX: Dell's consumer recycling program is continuing to draw fire from a small group of environmentalists, despite the company's conciliatory moves.
 

TNN holds off on 'Spike' relaunch for now

LOS ANGELES: Despite the settling last week of a lawsuit brought by director Spike Lee, Viacom-owned station The New TNN will not immediately relaunch as ...
 

Edelman to help improve image of nanotechnology

Chicago: The NanoBusiness Development Group, a consulting firm affiliated with a nonprofit industry trade group, has hired Edelman to increase awareness and improve the image ...
 

McDonald's builds on fast reputation by offering wi-fi

SAN FRANCISCO: McDonald's may be more synonymous with French fries than wi-fi, but the fast-food giant is about to change all that.
 
 

Gay-rights group pushes Wal-Mart shift

Seattle: When news broke that Wal-Mart was broadening its employee antidiscrimination policies to include gays and lesbians, it wasn't the giant retailer that broke the ...
 

Lockheed sends in crisis team quickly

Meridian, MS: Lockheed Martin had a seven-person crisis communications team on the ground here only hours after an employee killed five fellow workers and himself ...
 

GCI loses heads of two major offices

NEW YORK: Rick Rice, head of GCI Group's San Francisco office, is leaving the firm.
 

Local agencies to play up DC as sports city

WASHINGTON: The Greater Washington Board of Trade wants to brand DC as a sports mecca, and it's calling on the area's PR and ad executives ...
 

JCPR to help retire BA Concorde fleet

London: British Airways has hired UK firm Jackie Cooper PR (JCPR) to handle the media during the Concorde's final days as a commercial airliner.
 

Advocacy groups use Bush trip to push Africa agenda

WASHINGTON: President Bush's first tour of Africa reverberated in Washington last week as African advocacy groups took the opportunity to win press for their various ...
 

ALF picks Golin as agency of record

WASHINGTON: The American Legacy Foundation (ALF) has named Golin/Harris International its new AOR after a long review. The financial terms of the deal were not ...
 

WorldCom intensifies DC comms to improve standing with Congress

WASHINGTON: WorldCom is sharpening its PR efforts in the nation's capital in hopes of shoring up support as it faces increasing legislative hostility.
 

Free-speech debate rises again in PETA's KFC lawsuit

LOS ANGELES: Furthering the legal debate begun by the Nike v. Kasky case on whether PR is protected free speech, PETA sued KFC last week ...
 

Canning quits job at Edelman amid European revamp

LONDON: Edelman's head of international operations, Alison Canning, has resigned her post, and is leaving the firm this week after two years of service.
 

EDITORIAL: Costco's money-saving efforts to eschew PR are precluding it from valuable opportunities

Costco CEO Jim Sinegal has figured out one way to keep prices low.
 

OP-ED: Building up a brand today requires expanding upon the PR of the past

Our agency's 25th anniversary this summer has given us the opportunity to look back over and assess the ideas and trends that have fostered the ...
 

OP-ED: The future of marketing lies in ideas, not execution

Look at your business card. If the last word in your company name is "agency," you may want to start polishing your resume.
 

PAUL HOLMES: The PR industry can forge relationships now that consumers clearly know what isn't junk

More than 10 million consumers signed up with the national "do not call" registry within four days of its launch, demonstrating that the overwhelming majority ...
 

CORPORATE CASE STUDY: Avnet's brand gets a boost by embracing the media

Now under a PR-savvy CEO, formerly media-wary b-to-b tech company Avnet tries to keep its staff enthused, reporters impressed, and the competition nervous.
 

MEDIA WATCH: Bush administration taken to task for hyped-up WMD claims

In the months before the war in Iraq, President Bush repeatedly stated that Saddam Hussein's chemical, biological, and nuclear weapons of mass destruction (WMD) posed ...
 

MEDIA ROUNDUP: Sports coverage extends far beyond the sidelines

Coverage of professional sports is trickier than it used to be, with more scoop-hungry outlets across print, TV, radio, and the web turning their eyes ...
 

MEDIA PROFILE: IgoUgo.com welcomes travelers' opinions as much as pitches

IgoUgo.com isn't your typical travel site, so it doesn't welcome typical pitches. It's a destination for travelers who want to share their experiences honestly, so ...
 

PROFILE: Dollinger brings lucidity to Clear Channel's message

Armed with contacts and confidence, Lisa Dollinger has risen rapidly at Clear Channel Worldwide by helping the comms function keep up with the US radio ...
 

ANALYSIS: Injecting branding

The FDA's image is changing along with the approval process.
 

Follow the leaders

Marketing to the masses is dead. Andrew Gordon looks at how brands are targeting influencers to spread loyalty.
 

MARKET FOCUS: More bang for the truck

Nissan has started a PR war by entering Ford's truck territory.
 

PR TECHNIQUE: Mags to riches: Tapping custom-pub potential

More and more companies are producing magazines to communicate their brand values and deepen relationships with customers. And, as Matthew Creamer discovers, the ROI potential ...
 

CAMPAIGNS: Korbel focuses on proposals in effort to romance media

PR Team: Korbel (Guerneville, CA) and Edelman (Chicago) Campaign: Korbel Perfect Proposal Contest Time Frame: June 2002 - February 2003 Budget: Over $600,000
 

CAMPAIGNS: ConnectEdu offers a new approach to college applicants

PR Team: Trion Communications and ConnectEdu (Providence, RI) Campaign: ConnectEdu launch Time Frame: November 2002 - April 2003 Budget: About $10,000
 

CAMPAIGNS: Florida attorneys bring case public to improve image

PR Team: RBB Public Relations (Coral Gables, FL) and the Florida Bar (Tallahassee, FL) Campaign: Dignity in Law Time Frame: June 2002 - May 2003 Budget: ...
 
 

PR PLAY OF THE WEEK: Heart's Desire comes up big in a crunch

ROHNERT PARK, CA: California's nearly $40 billion budget deficit has left a lot of people with a sour taste in their mouths.
 

TOY BOX: Portable D1830 doesn't travel very well

When I first started playing with Audiovox's new portable DVD player - the D1830 - I was impressed. It's slim and sleek on the outside, ...
 

BOOK REVIEW: Winning killer brand vs. brand killer war

David F. D'Alessandro is that rare beast - a CEO with a PR background and one with a passion for branding to boot.
 

Ogilvy taps Love to run Atlanta office

ATLANTA: Bari Love, founder of Atlanta ad shop Fletcher Martin Ewing's (FME) PR practice, now runs Ogilvy PR in the city.
 
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