Mobile Version Subscribe Issue Archive Contact Us About Us Advertise

July 12, 1999 Issue of PRWeek

Takeover-hungry Incepta lunges for Lopex

LONDON: A hostile takeover bid for the Lopex group and aggressive US expansion plans look set to vault Incepta close to the top of the ...

Sega kicks off a dollars 5m effort for new console

SAN FRANCISCO: Sega of America is spending dollars 5 million to hype the September launch of its Dreamcast gaming console, and has hired a new ...

PN acquires 'gun-for-hire' Goddard for strong hand in public affairs

WASHINGTON, DC: Porter Novelli has acquired Goddard Claussen (GC), an agency once labeled by Business Week as 'one of the most sought-after guns-for-hire' in the ...

Kraft puts cereal PR under one roof

TARRYTOWN, NY: Kraft Foods has decided to consolidate its Post breakfast cereal business under one agency and plans to issue an RFP to selected agencies ...

NEWS BRIEFS

AUSTIN, TX: Springbok Technologies has named Melinda Hart and Bernard Walker vice presidents.

Edelman swaps CFOs and restructures health group

NEW YORK: Last week proved an eventful one at Edelman, as the agency switched CFOs and announced plans to restructure its healthcare practice.

United Way grabs media whiz for new brand push

NEW YORK: The United Way (UW) has hired up-and-coming media whiz Dwight Williams to helm its media relations.

GCI staff receives healthcare boost

NEW YORK: Spurred by 24% growth in US PR income, GCI Group's healthcare practice has bolstered its New York management team with two senior-level promotions ...

Ingalls cuts back its PR offering in wake of buyout

BOSTON: In the wake of its acquisition by Holland Mark Martin Edmund (HMME), the future of PR at Ingalls seems short-lived.

Bayer pegs Fleishman for titanic new oncology treatment account

ST. LOUIS: Bayer has tapped Fleishman-Hillard to lead the marketing charge for its breakthrough new oncology therapy.

Frontline taps PBS vet to head up PR

PEARL RIVER, NY: Frontline Communications has hired former PBS PR pro Richard Byrne to head corporate communications.

AltaVista names PR chief, courts suitors for dollars 1m job

PALO ALTO, CA: AltaVista has hired a PR director and is on the hunt for an agency of record, just weeks after parent Compaq announced ...

Cunningham plucks three tech gurus

PALO ALTO, CA: In a move to beef up its upper-level management ranks, Cunningham Communications has added three new VPs to oversee several of the ...

TCU hires Witherspoon pro for revamp

FORT WORTH: Texas Christian University has tapped Witherspoon & Associates' former PR director to refocus its publicity operations.

Defense contractors add PR to their bidding arsenal

FORT WORTH: Lockheed Martin and Boeing are going to war over who gets to build the next generation of fighter jets—and PR will be one ...

EPB snatches up hi-tech shop KSK

BETHESDA, MD: Earle Palmer Brown has upped its hi-tech presence by acquiring KSK Communications, a Northern Virginia-based integrated shop.

Director departs Ketchum to lead Ogilvy's LA office

LOS ANGELES: James Williams has left his director position in Ketchum's Los Angeles office to lead Ogilvy's LA operations.

GOP lobbyist joins FH consulting as its new president

WASHINGTON, DC: Former US representative Rod Chandler has joined Fleishman-Hillard subsidiary R. Duffy Wall (RDW), a government affairs consulting firm, as its new president.

Media Relations tapped for medical site PR

OAK BROOK, IL: MedCare Technologies has hired Minneapolis-based Media Relations to launch a PR campaign that will promote its web site to doctors.

B&O steals Cunningham's hi-tech honcho

SAN FRANCISCO: Hi-tech shop Blanc & Otus pulled off a hiring coup this week by snaring Bob Finlayson away from Cunningham Communications.

East meets West as chefs promote US food in Japan

CHICAGO: Three noted Midwest chefs returned last week from an extended public relations mission to Japan, where they promoted regional foods through cooking classes and ...

Xerox vet named to consult for Text 100

SAN FRANCISCO: Looking to gain credibility as it expands its North American operations, Text 100 has brought former Xerox PR chief John Rasor on board.

With Tobin on board, Sprint will dial in to black users

KANSAS CITY, MO: Phone services provider Sprint has hired Tobin & Associates as its AOR for African-American consumers and businesses.

Michigan school searches for AVP

MOUNT PLEASANT, MI: Central Michigan University, a 25,000-student school, is searching for an associate vice president for PR and marketing.

CFC set to decide 250K work award

WEST ORANGE, NJ: CFC Consulting is mulling a list of five possible candidates as it reviews its dollars 250,000 PR account.

iAgency scores a six-figure launch

LOS ANGELES: NewStar Publishing and Internet Services, which uses GS Schwartz & Co. in New York for IR and most of its PR services, has ...

Four agencies to compete for Morningstar online PR

CHICAGO: Morningstar, an investment information company, is planning a major PR campaign to promote its web site and broaden awareness of the company in the ...

Corsair taps new director Green to replace Taliaferro

PALO ALTO, CA: Corsair Communications, a provider of software and systems for the wireless industry, has tapped hi-tech veteran Howard Green as its director of ...

BRIEFS

WARRENSBURG, MO: Twistee Treat, an ice cream store franchiser, has retained Molesworth Associates to handle PR, IR and promotion of the company's marketing and franchising ...

APCO taps crisis man for new unit

WASHINGTON, DC: Superstitious people may be spooked by Peter Goelz's penchant for showing up at the scene of disasters. APCO, however, believes this is exactly ...

Rowland starts up consulting group

NEW YORK: Rowland has added to its slate of offerings by launching a consulting arm, Rowland Consulting.

Duffey juices up DC focus with L&A buy

WASHINGTON, DC: Duffey Communications has ramped up its Washington presence by acquiring Lokmer & Associates (L&A) and incorporating the agency into its DC office.

C&B grabs seven hi-tech jobs worth more than dollars 1m

BOSTON: Copithorne & Bellows has landed seven new consumer/Internet and business-to-business software accounts worth more than dollars 1 million in annualized billings.

Talents lent

Academy-award winning actress Meryl Streep and famed violinist Itzhak Perlman have lent their talents to public service announcements and an audio tour through New York's ...

INTERNATIONAL NEWS: MCI taps BT head for worldwide job

LONDON: MCI Worldcom International has poached BT Global's European PR head to lead its communications outside the Americas.

INTERNATIONAL NEWS: Irish PM delays a new lobbying bill

DUBLIN: Irish prime minister Bertie Ahern has delayed the introduction of new lobbying legislation in the wake of the Paddy Duffy scandal, saying that a ...

INTERNATIONAL NEWS: Red Latina forges network to thwart 'gringo' PR shops

BUENOS AIRES: Red Latina has signed up 10 PR firms from South America, Cuba, Spain, Portugal, and Belgium to thwart non-Latino agencies competing for business ...

INTERNATIONAL NEWS: Jeffrey kicks off Holocaust settlement effort

MIAMI: DC legal consultancy Kinsella Communications has charged The Jeffrey Group with making Holocaust survivors and their heirs in Latin America aware of their right ...

INTERNATIONAL NEWS: Morgan shuffles its corporate PR

LONDON: US investment bank JP Morgan is restructuring its regional corporate communications, splitting Europe, the Middle East, and Africa (EMEA) and Asia into two separate ...

EDITORIAL - Seeing markets in different lights

Europe's leading advertising magazine Campaign has recently indulged its readers in an enjoyable comparison of British and US advertising.

THE POWER OF PR - Brand Building - How Amazon grew its brand, book by book - As Amazon doubles its communications team, Jonah Bloom looks at the role PR has played in the company’s success, and the role it could play in fending off failure

Four years ago, it was just another domain name, a miniscule blip on a limitless electronic highway. Now Amazon. com is a household name, a ...

THINKPIECE: Nothing spurs good PR for a community like the excitement of a championship sports team

PR pros have a keen sense of the value of a championship sports team to a community. Exciting and enormous windows of opportunity open.

INSIDE THE BELTWAY: With its leading brand at stake, Coke should have played a more skilled crisis game

PR professionals, whether in the business of product promotion, brand protection and reputation management, or the Washington-based public affairs lobbying and grassroots measurement side, have ...

Political PR - Moving beyond Al & George in 2000 race - As the 2000 presidential race heats up, George W. Bush and Al Gore are grabbing most of the headlines. So how are the other presidential wannabes getting their voices heard before the critical

'It's first place or no place,' a Republican consultant used to say about politics.

WEEKLY WEB WATCH - WWW: Racist web sites like those of the KKK and its opponents are creating an online battlefield

There is nothing funny or pleasant about this week's column.

Profile: A PR star, just like her father - While Monita Buchwald has grown up with a prominent PR pro dad, this native New Yorker has carved her own communications path, as Larry Dobrow discovers

PR is very much a family affair for Manning Selvage & Lee's Monita Buchwald.

MEDIA PROFILE: Time magazine keeps its fingers on cultural pulse - Time magazine may be 76 years old, but it doesn't act its age. This weekly likes to keep current, and Claire Atkinson shows how PR pros can help

When Time magazine put Latin pop sensation Ricky Martin on the front cover a few weeks ago, you could almost hear founders Henry R.Luce and ...

MEDIA PROFILE: Media Watch - Temperature rises over creation of medical union

The 152-year-old American Medical Association (AMA), the nation's largest doctor's group, recently reversed its long-standing opposition to the creation of a union for its members ...

EUROPEAN SURVEY: Looking at Europe - The European public relations industry is expanding rapidly as clients demand both cross-border coverage and local insights

PR agencies in Europe enjoyed a boom year of growth in 1998 as clients demanded global reach for their messages and reputation management on an ...

EUROPEAN SURVEY: United Kingdom

Similar to other markets around the world, consolidation was a major theme in the UK last year.

EUROPEAN SURVEY: France

The French PR association, Syntec Relations Publiques, estimates that the industry in France is still four to five times smaller than that of the UK.

EUROPEAN SURVEY: Germany

Thanks to an overall improvement in the economy, it was another outstanding year for the German PR firms, with many businesses posting fee income growth ...

EUROPEAN SURVEY: Belgium

Business in Belgium is braced for a year of political upheaval after the elections for the regional, community, federal, and European parliaments on June 13.