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July 02, 2007 10 26 Issue of PRWeek

Launch Pad

SHRM employs members for its global branding initiative

SHRM has more than 225,000 members in more than 100 countries. With an increasingly diverse and growing membership, the association sought to more clearly communicate ...

Media

Warner books XM 'Sisters' slot

Placement: XM Satellite Radio's The Satellite Sisters, April 26

Journalist Q&A

Interview: Ayman Mohyeldin

Ayman Mohyeldin, formerly of NBC and CNN and now with Al Jazeera English, is an American who was born in Cairo and raised in the ...

Fact File

Daytona 500 marks 50th year with marketing blitz at Kroger

Although the golden anniversary of NASCAR's Daytona 500 is more than half a year away, a special 50th race logo will appear on branded products ...

Editorial

Recent tragedy should spur new WWE script

The WWE marketing and entertainment departments displayed foolishness with a recent fictitious storyline positing the death, by car explosion, of CEO Mr. McMahon (played by ...

PRWeek Column

Recent acquisitions reflect agencies' business prowess

Chandler Chicco Agency has finally been snapped up, which was likely inevitable, but few had any idea who would be the lucky new parent.

Guest Column

Professional support of events key to furthering education

I recently attended two academically focused summits with some of the leading educators in our field. As a new teacher, it was both humbling and ...

Op-Ed

Building an international framework

You're the PR director, and your company's business strategy calls for a dramatic realignment with a major focus on international markets.

'Americanitis' impeding global PR

Global PR now falls into the same category as motherhood, apple pie, and Seinfeld reruns: It's all good.

Special Reports

The global perspective

PR pros the world over face many challenging issues, from local economies to talent. Erica Iacono moderates this virtual forum of top pros from different ...

A world of opportunity

The PR industry has paid careful attention to the BRIC countries, but, as Marc Longpre finds, there are other regions of the world that provide ...

Feature

A show of support

Faced with a decrease in membership and some public criticism, unions are expanding their outreach to more than just existing or potential members.

Newsmaker

WE's Almacy offers White House-honed Web savvy

While David Almacy was working for the White House, a stint he ended last month when he joined Waggener Edstrom's DC office as VP of ...

Campaign

AIA develops landmark effort

For its 150th anniversary, the American Institute of Architects (AIA) teamed up with Google Earth - which provides geographic information via satellite imagery, maps, and ...

Senior dancers take Nets experience beyond game

The NBA's New Jersey Nets are always looking for ways to entertain fans of all ages at games.

Top dogs help American Kennel Club tout mission

To reinforce itself as the authority on the subject of purebred dogs and show the benefits of registering your dog with the organization, the American ...

Media Analysis

News outlets need political activity policy

Periodically, some event happens that reminds the world at large that journalists are just normal people.

News Analysis

Preventing leaks increasingly challenging

Usually, the goal of PR professionals is getting people to talk about their latest project. But, occasionally, they just want people to shut up.

Corporate Profile

BIAA finds way to reach American minds

Recent high-profile cases of traumatic brain injury have given the BIAA a platform it's never had

Agency Business

Foresight helps firms avoid relocation nightmares

When an agency relocates from one office space to another, making the transition as smooth as possible requires extensive planning and a thorough assessment of ...

Media Roundup

Lifestyle is main draw for Phoenix outlets

Unlike a lot of cities that attract new residents because of economic opportunities or culture, the lure of Phoenix has always been its weather and ...

Technique

The fast track to being taken seriously

Strategic outreach can help startups gain attention and respect from the business media.

Toolbox

Optimizing radio interviews, event budgeting, and more

How can I optimize radio interviews?

Web Exclusive

Candidates' style versus substance: a media trainers' scorecard

People vote for presidential candidates not only on the substance of message, but on style.

Moore's 'Sicko' will prompt healthy debate

"Moderation is a fatal thing. Nothing succeeds like excess." Oscar Wilde

Expert Advice

For PR pros seeking new posts, what are the key differences between internal and external recruiters?

Internal recruiters work in-house at a particular PR agency or corporation.

Inside Information

FeedBlitz newsletters take care of technical work

The evolution of online technology is constantly allowing marketers and communications specialists to reach smaller and smaller niche audiences with every clever new toy the ...