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July 01, 2012 Issue of PRWeek

Letter from the Editor

Jon Iwata is a PR influencer who everyone can aspire to follow

Power can be an ephemeral thing and the task of choosing the 50 communicators who wield the most of this elusive quality for our ann-ual ...

Launch Pad

Waldorf in search of lost treasures

The venerable Waldorf Astoria Hotel in New York City is trying to recover some of its lost treasures through the "Amnesty Program" campaign.

Habits

Habits: Susan Blond, President, Susan Blond Inc.

This business is about relationships as much as it is results.

PR Play

Mayor's Doughnut Day sugar slip-up

Large quantities of soda are bad; doughnuts are OK. Unfortunately, that's the message New York Mayor Michael Bloomberg sent with the city's latest proposal to ...

Lowdown

Lowdown: A civil tongue

Weber Shandwick and Powell Tate released the "Civility in America: A Nationwide Survey" report, examining whether common courtesy is on the decline in the country's ...

Gloves Off

Is it cost effective for large firms to apply for small clients' business?

Large agencies certainly can and should take on small clients, especially in the tech space, since today's unknown startup is tomorrow's Pinterest. Yet they should ...

PRWeek Column

Supersized PR battle is only getting started over soda ban

It is no secret that many Americans are overweight; 37.5% of adults are obese, reports the Center for Disease Control and Prevention.

Journalists must recognize the dangers of tweeting opinions

In the minds of many top communicators, the US media has a bias problem.

Guest Column

The trifecta of what clients want from firms

As consumers barrel down the road of evolving technology, marketing, advertising, and PR are barreling right along with them.

Op-Ed

With measurement, don't be penny wise and pound foolish

Growing up in Manchester, England, my grandmother would observe about a nearby family that they were "penny wise and pound foolish."

London 2012 could shape how we interact with events

More than perhaps any time before, London 2012 will stand at the confluence of a vast array of media.

Feature

Quality, not quantity

While there's no exact formula for winning a PRWeek Award, Chris Daniels gets tips from former judges that will help awards submissions rise above the ...

Newsmaker

Newsmaker: D'Arcy Rudnay, Comcast

The Comcast CCO and SVP is spearheading the charge as her company enters a fascinating place at the forefront of new technology and communications.

Editorial

Latest programs elevating PR are best use of time, resources

It is fairly well documented that PRWeek was not particularly impressed with the PRSA's initiative at the end of last year and the start of ...

Special Reports

Melissa Waggener Zorkin, Waggener Edstrom Worldwide

Though Waggener Edstrom Worldwide experienced a global revenue increase of just 3.5% in 2011, CEO, founder, and president Melissa Waggener Zorkin led the firm with ...

Donna Imperato, Cohn & Wolfe

Donna Imperato first made the Power List in 2008 when she successfully led Cohn & Wolfe through a merger with sister WPP Group agency GCI ...

Paul Hicks, National Football League

When the NFL faced the nightmare scenario of a lockout last year, Paul Hicks, who was hired in July 2010 was a key driver not ...

Christine Cea, Unilever

Christine Cea was promoted to senior director of marketing communications this year in recognition of the impact she is having on Unilever's US portfolio of ...

Barry Caldwell, Waste Management

Barry Caldwell spends more time talking trash than most people. It's his job.

Mike Fernandez, Cargill

With his recent appointment to the advisory board of AHAA: The Voice of Hispanic Marketing, Mike Fernandez continues to be a leader in the Hispanic ...

Ed Skyler, Citigroup

Ed Skyler leads all of Citigroup's external and internal communications and also shares leadership of its government affairs and investor relations - meaning he'll be ...

Susan Gilchrist, Brunswick

The number of PR companies headed by women is growing, and Brunswick can now be added to the list.

Katie Cotton, Apple

Katie Cotton's communications strategy appears unchanged and she will point to the continued commercial success of the company as a sign that "if it ain't ...

Maggie FitzPatrick, Cigna

Maggie FitzPatrick and her communications team broke new ground in the last year by being one of the first insurance companies to target individual consumers ...

Kim Hunter, Lagrant Communications

Kim Hunter is arguably one of the biggest champions of diversity in the PR sector.

Margery Kraus, APCO Worldwide

Margery Kraus kicked off the year with a bang, jumping into the world of paid media by acquiring a majority interest in advertising and marketing ...

Blair Christie, Cisco

Within her 13-year tenure at Cisco, Blair Christie has risen in rank from IR director to SVP and CMO, where she leads all marketing and ...

Bonin Bough, Kraft Foods

Bonin Bough moved to Kraft Foods this past February after spending three years with PepsiCo as its senior global director of digital and social media.

Ginger Hardage, Southwest Airlines

Best-in-class corporate culture and employee morale are the foundation for customer satisfaction and shareholder return, insists Ginger Hardage.

Adele Ambrose, Merck

Adele Ambrose and her team at Merck spent much of 2011 orchestrating communications surrounding the $41 billion merger between the company and Schering-Plough.

Chris Graves, Ogilvy Public Relations

Chris Graves, a former TV business news executive, has spent much of the past year leading Ogilvy PR well beyond its traditional media relations and ...

Ray Jordan, Johnson & Johnson

Ray Jordan, who is approaching his 10-year anniversary with the company, has been leading public affairs and corporate communications for some of the most challenging ...

Jake Siewart, Goldman Sachs

Replacing longtime chief Goldman spokesperson, and industry legend, Lucas van Praag, Jake Siewert will have to defend one of the most unpopular companies in the ...

Peter Thonis, Verizon

Peter Thonis spearheads communication at Verizon, a business that facilitates communications for 128 million customers.

Olivier Fleurot, MSLGroup

Publicis, the French-based parent company of Olivier Fleurot's MSLGroup, has been on a serious acquisition trail.

Oscar Suris, Wells Fargo

The path to recovery for US banks continues to be a steep one, and Oscar Suris is among the foremost voices helping to shape the ...

Thomas Collamore, US Chamber of Commerce

This year, much of Thomas Collamore's focus has been on the US Chamber of Commerce marking its 100th anniversary.

Joseph Evangelisti, JP Morgan Chase

It's banking's biggest crisis since the 2008 global meltdown, but Joseph Evangelisti has helped JPMorgan weather the storm thus far by being up front and ...

Frank Shaw, Microsoft

Frank Shaw has consistently stayed on top of key tactics for nearly all of the brands' communications efforts and helped his company communicate its often ...

Larry Solomon, AT&T

It's been a busy year for Larry Solomon as he helped AT&T recover from its failed acquisition of T-Mobile USA.

Ray Kotcher, Ketchum

Approaching his 30-year anniversary with the firm, chairman Ray Kotcher has worked to position Ketchum as one of the largest PR agencies in the world.

Jay Carney, White House

Jay Carney completed a 20-year journey from budding reporter to the most visible spokesman in the country in January 2011.

Zenia Mucha, The Walt Disney Company

Zenia Mucha champions communications for one of the most beloved brands in the world, as well as its divisions, including ABC, ESPN, and Marvel.

Jack Martin, Hill+Knowlton Strategies

Jack Martin spent much of 2011 on a plane getting to know the global empire he had assumed power over from previous incumbent Paul Taaffe ...

Rachel Whetstone, Google

Google flew under the radar compared to deadly rival Facebook but grew revenue and profits significantly in 2011, helped by the communications prowess of Rachel ...

Mark Penn, Burson-Marsteller

Aside from running a top-five agency network, Mark Penn is also chief executive of polling firm Penn Schoen Berland, which counts former President Bill Clinton ...

Clyde Tuggle, Coca-Cola

Clyde Tuggle has worked at Coca-Cola for more than two decades in offices all around the world.

Dave Senay, Fleishman-Hillard

Dave Senay is one of only three PR agency CEOs who can claim global revenue of about $500 million for his firm.

Bridget Coffing, McDonald's

A year after being promoted to SVP of corporate relations at McDonald's, Bridget Coffing is still steering the fast-food giant in the right direction.

Selim Bingol, General Motors

Ask Selim Bingol if he had second thoughts about taking the lead communications job at General Motors, and he'll compare it to the Super Bowl ...

Kate James, Bill & Melinda Gates Foundation

Few people ever get the chance to make the world a better and healthier place through PR, but Kate James has been given that opportunity ...

Bill Margaritis, FedEx

Bill Margaritis is in charge of PR at a shipping company that has 255,500 employees, 688 planes, and more than 900,000 vehicles that operate in ...

Ray Day, Ford Motor Company

The auto industry has seen a dramatic recovery in the last year, and Ray Day has been at the forefront of finessing communications for Ford, ...

Sally Susman, Pfizer

Sally Susman, the head of communications at the world's largest bio-pharma company, led the second restructuring in two years of Pfizer's in-house communications, the announcement ...

Dave Samson, Chevron

Leading communications at Chevron, the second-largest US energy company, must not be for the faint of heart.

D'Arcy Rudnay, Comcast

While Comcast's D'Arcy Rudnay is no stranger to the PRWeek Power List, this year she appears with a new title, having been promoted in March ...

Marc Pritchard, Procter & Gamble

P&G's marketing chief Marc Pritchard has long been a proponent of the value of PR in the marketing and communications mix.

Gary Sheffer, GE

As the communications head at GE, Gary Sheffer has been instrumental in making the multinational conglomerate more transparent to stakeholders.

Harris Diamond, Weber Shandwick, Interpublic's Constituency Management Group

Harris Diamond had a year of highs and lows, ranging from giving up a high-profile new account due to client conflict, to suing a rival ...

Richard Edelman, Edelman

As head of the largest global PR agency, Richard Edelman has been the subject of both admiration - and a little resentment - for many ...

Leslie Dach, Wal-Mart

Leslie Dach has been working diligently to deliver on the retailer's message not only as a place where consumers find value and low-cost goods, but ...

Ken Cohen, ExxonMobil

ExxonMobil regained the top spot on the Fortune 500 this year, leapfrogging Wal-Mart. In turn, Ken Cohen, who maintains incredibly broad communications oversight for the ...

Sheryl Sandberg, Facebook

Sheryl Sandberg's year was dominated by speculation around, and then the lead-up to, Facebook's high-profile and subsequent controversial IPO launch on the NASDAQ in May.

Jon Iwata, IBM

Jon Iwata's lofty position as head of marcomms at IBM, a perennial Fortune 20 company (ranked 19 this year), has cemented his annual place in ...

Power List 2012: The 50 most powerful people in PR

With a seat at the top table firmly established, leading communicators today don't only wield influence on reputation, they are changing the way major organizations ...

Campaign

All-American Games anniversary scores big win for McDonald's

Prompted by a record attendance in 2011, McDonald's hosted its 35th All-American Games in Chicago for a second consecutive year due to the city's love ...