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July 01, 2010 Issue of PRWeek

Letter from the Editor

The power of communications is demonstrated in many forms

Welcome to July's edition of PRWeek, which includes our annual look at the top movers and shakers in the PR industry.

Launch Pad

Roman Meal sticks to healthy attitude

Bread brand Roman Meal hopes its summer sandwich campaign will boost awareness among its Boomer target and reinforce its positioning as a convenient, healthy product.

Habits

Habits: Kim Hunter, president and CEO, Lagrant Communications

Kim Hunter, president and CEO of Lagrant Communications, discusses his affinity for New York City and proudest career achievement.

PR Play

British Airways' ticket to criticism

British Airways recently included an image of a fake boarding pass for Osama Bin Laden in an issue of LHR News, its employee magazine for ...

Corporate

Boost in M&A work reflects rising economic confidence

HP acquired Palm at the end of April, while airlines United and Continental merged as of May 3, signaling an increase in M&A activity with ...

CEO Q&A

CEO Q&A: David Nelms, CEO, Discover

Discover's David Nelms speaks to Kimberly Maul about the financial services company's new AOR and how PR impacts business issues.

Org Chart

Org Chart: CDC boosts comms by combining offices

When Dr. Thomas Frieden came on as the new director of the Centers for Disease Control and Prevention (CDC) in June 2009, the entire agency ...

Marketing

Modern branding campaigns develop a nostalgic feeling

Marketers don't need a time machine to understand that the familiar and simpler past connects with consumers.

Inside the Mix

Crocs gets animated in push to highlight product breadth

Crocs' first fully integrated marketing campaign, dubbed "Feel the Love," positions the brand's new spring and summer line as a diverse lifestyle offering for a ...

CMO Q&A

CMO Q&A: Eric Pearson, CMO, InterContinental Hotel Group

Eric Pearson of InterContinental Hotel Group talks to Alexandra Bruell about global travel crises, social media, and mobile marketing.

Public Affairs

GOP alters strategy with an eye on reclaiming Congress

The Republican Party is addressing the upcoming mid-term elections by refining its messaging to focus on core conservative issues that will sway voters, especially independents.

Public Affairs Commentary

Constituents of the FDA are beginning to realize benefits of a united message

The Food and Drug Administration (FDA) regulates about one in every four dollars of consumer spending in the US.

DC Influencer Q&A

DC Influencer: Brent Wilkes, executive director, the League of United Latin American Citizens

Brent Wilkes, executive director of the League of United Latin American Citizens, discusses business' role in the immigration debate with Jaimy Lee.

Digital

Nonprofits discover power of social media fundraising

For the past few years, nonprofits have used social media to build engagement around their causes. But, more recently, they have started using social and ...

Digital Campaign of the Month

Maurices goes mobile to keep momentum with its consumers

Maurices, a fashion boutique in 700-plus small towns in the US, launched a Facebook page last August, its first foray into social media.

Domains

Online service helps to make existing relationships better

Gist is a relationship management tool that allows users to create a centralized contact list of everyone they communicate with online, including via e-mail programs, ...

Media

Sleepy's energizes its brand and e-commerce site with segment on popular show

Sleepy's is a well-known mattress retailer in the Northeast and Mid-Atlantic states. The company was looking to create national awareness for its Sleepys.com e-commerce site, ...

Journalist Q&A

Journalist Q&A: Jeremy Schaap, reporter, ESPN

Jeremy Schaap, the reporter for ESPN who will be covering the World Cup, speaks to Kimberly Maul about reporting on the soccer tournament, tackling in-depth ...

Fact File

Thomson Reuters offering gives users 'Insider' edge

Thomson Reuters recently launched Reuters Insider, a financial video news platform that will combine traditional media sources with content directly from banks and other Thomson ...

Editorial

A seat at the top table must not be cause for complacency

There has been a lot of talk recently, not least in the pages of PRWeek, about how PR and communications is finally on the front ...

PRWeek Column

The excitement of risk can be found without making a move

Though we're still not out of the woods as far as the Great Recession, there has been good news for the industry in recent months.

The industry benefits greatly from PRWeek's terrific team

My first PRWeek column was published on September 30, 2002, rife with references to Enron and WorldCom. My focus is more local now, as I ...

Guest Column

Creating a bond with the female blogosphere

How you treat a woman who blogs will determine how much she - and her readers - can trust you?

Op-Ed

Financial industry must show change to alter its reputation

The value financial institutions bring to our society and the role they play has been lost in the maelstrom of the regulatory debate around financial ...

Listening to staff will help leaders stem a war for talent

When our economy collapsed in 2008, companies cut jobs, froze pay, and eliminated training and development programs.

Gloves Off

Should advertising value equivalency be used as a way to measure PR?

AutoTrader.com's Mark Scott and Airfoil PR's Jennifer Becker offer opposing views on using advertising value equivalency as a way to measure PR.

Special Reports

Power List 2010: Power principals

PRWeek's senior editors analyze the attributes of the 25 communications big hitters ranked on the Power List 2010.

Feature

Your job is to heed mom's advice

I gave a speech to a group of college seniors recently about how to get a job. After numerous fascinating and erudite slides about technological ...

Roundtables

Measurement Roundtable: Value Assessment

Measurement's role in the PR industry is constantly evolving, especially in the areas of social media and digital.

Newsmaker

Newsmaker: Don Nathan, CCO, UnitedHealth Group

From a class-action lawsuit to the ongoing healthcare reform debate, the CCO of UnitedHealth Group continues to face business and reputation challenges.