July 01, 2009 Issue of PRWeek

July 01, 2009 Issue of PRWeek

Letter from the Editor

Changing times have brought new meaning to true PR power

Power in the PR industry has typically been defined by the relative prominence and profiles of the client, company, or brands themselves, not always the ...
 

Launch Pad

New Balance shows its pride in America

New Balance launched a corporate branding campaign to generate awareness of its history of domestic manufacturing.
 

Habits

Habits: Rob Flaherty, president, Ketchum

Flaherty shares his morning ritual, must-reads, first PR job, and more.
 

PR Play

Live Nation hits sour note with hidden fee

Concertgoers hummed a happy tune June 1. On that day, Live Nation announced "No service fee Wednesdays."
 

Corporate

Leadership transition comms requires broader strategy in current economy

With the economic downturn on the minds of consumers, shareholders, and other corporate stakeholder groups, it's important for companies to communicate stability.
 

CEO Q&A

CEO Q&A: Nelson Marchioli, Denny's

Denny's CEO Nelson Marchioli speaks to Rose Gordon about PR's vital role in marketing programs
 

Marketing

Communications can boost brands as consumers remain cautious in recession

Reports of truncated consumer credit streams, shrinking personal wealth, and the reality of job insecurity mean consumers are going to remain reluctant buyers, even after ...
 

Inside the Mix

Timex brings its brand and style up-to-date with women-focused effort

Timex, a watch brand best known for its low price point and largely male consumer base, is currently leveraging a 360-degree campaign to expand its ...
 

CMO Q&A

CMO Q&A: Anne Finucane, Bank of America

Nicole Zerillo speaks with Bank of America's Anne Finucane about the importance of PR in telling a complicated story
 

Public Affairs

Government entities follow Americans' lead by boosting their digital presence

As more Americans have gone online, social media has become essential to public affairs strategy.
 

Public Affairs Commentary

Now is the time for the tech industry to step up and speak with one voice

To many, Washington is presently viewed as a land of hope and despair.
 

DC Influencer Q&A

DC influencer: Q&A with Tim Phillips, president, Americans for Prosperity

Tim Phillips, president of Americans for Prosperity, speaks to Douglas Quenqua about influence, media, and politics.
 

Digital

Despite steps forward, social media measurement still a work in progress

On June 4, Sysomos, a company that has been quietly operating in Toronto since 2005, launched Sysomos Media Analysis Platform (MAP) and Sysomos Heartbeat.
 

Domains

This month's buzziest Web service: Almost.at

Almost.at is a Web-based tool that allows users to follow events in real time across Twitter, Flickr, YouTube, and a variety of other online services.
 

Media

'People' places Children's Hospitals of Minnesota at neonatal forefront

Who is your client? What are its media goals?
 

Journalist Q&A

Journalist Q&A: Ben Popken, The Consumerist

Ben Popken saw The Consumerist ads a few years ago, and took swipes at them on his blog.
 

Fact File

CBS News takes interactivity to a new level by linking with Ustream

CBS News recently started using interactive video platform Ustream to broadcast live breaking news, original content from cbsnews.com, and a delayed 10pm broadcast of the ...
 

Editorial

PR poised to have the greatest impact when recovery begins

Experts have predicted that this recession could permanently alter spending habits.
 

PRWeek Column

Integrated efforts call for full participation from the start

This month's feature examines how several companies are approaching the concept of integrated marketing.
 

Sometimes you just have to be there to best serve a client

I recently read an article in the Sunday Business section of The New York Times that pondered the meaning of location in a digital age.
 

Guest Column

Corporate sustainability is key to survival

Corporate sustainability is here to stay.
 

A little perspective, please

I always get a kick out of the fact that every other PR person I meet represents an entity that's invariably the "second largest" something, ...
 

Op-Ed

Corporate communicators must 'bulletproof' strategies

The chaos of today's market has created a feeding frenzy of questions that challenge the fundamentals of many business strategies.
 

With social media, PR pros can no longer be anonymous

Am I the only PR professional having a crisis these days?
 

Gloves Off

Is the APR credential necessary for PR practitioners?

Golin Harris' Mark Dvorak and PR Consulting Group's James Haggerty debate the APR credential's necessity
 

Special Reports

PR Power List 2009

During this challenging time, PRWeek's senior editors weigh the different criteria to help determine this year's ranking of 25 industry leaders.
 

Feature

Brands get creative with integrated marketing

Integrated marketing has been an industry ideal for years. Kimberly Maul provides a look at some of the companies that are actually making it happen.
 

Newsmaker

Pekarek is an advocate for change at GSK

When Nancy Pekarek assumed her new position as the VP of communications for GlaxoSmithKline, it was the next step in a 15-year career with the ...
 

Campaign

Quicken reaches money-managing, young consumers with iPhone app

Quicken wanted to reach the 25- to 35-year-old "paycheck-to-paycheck" demographic that is just learning to manage its money.
 

Liz Claiborne fights teen dating abuse by engaging parents, forging partnerships

Since 1991, Liz Claiborne's (LC) "Love is Not Abuse" CSR program has focused largely on ending teen dating abuse through research and school curriculum.
 

Jim Beam gives consumers control of building the brand's social media buzz

Beam Global Spirits & Wine, best known as the maker of Jim Beam bourbon, has a distilling tradition older than 200 years.
 

David's Bridal spreads love online

National retailer David's Bridal's (DB) was concerned about online criticism of customer service, and it wanted to create positive online interaction.
 

Master Class

Master Class: How can media coverage be best correlated to actual business outcomes?

This month's panel discusses how media and PR results can be correlated to business outcomes.
 

Microscope

Under the microscope: SEC's amendment proposals

The Securities and Exchange Commission has proposed a series of rule amendments that would make it easier for shareholders to nominate directors to corporate boards.
 

Book Review

'The Ten Commandments for Business Failure' by Donald R. Keough (The Penguin Group, 2008)

This is a different kind of business book. Unlike most others, it doesn't pontificate. It makes its points by providing real-life examples of how businesses ...
 
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