January 31, 2005 Issue of PRWeek

Archive

DuPont offers quiet defense of Teflon amid cancer scare

WILMINGTON, DE: DuPont is stressing that it is "fully committed" to protecting public health amid research suggesting that Teflon, the material in its nonstick cookware, ...
 

News Briefs

JEFFERSON, WI: Gaylin Morgan, cofounder of Morgan & Myers and a respected PR pro since 1973, died January 22 at age 66. He was a ...
 

Tracking firms not worried by Yahoo-Google TV service

SAN FRANCISCO: Google made headlines last week by announcing it had joined Yahoo in offering a digital TV search service. But the monitoring industry is ...
 

Oracle discharges 10 PeopleSoft PR pros after merger

PLEASANTON, CA: Most of PeopleSoft's PR team were among the 5,000 people laid off in the aftermath of Oracle's acquisition of the enterprise software company.
 

Drug office wants Fleishman to lead restored program

WASHINGTON: The White House Office of National Drug Control Policy (ONDCP) is restoring a corporate outreach program that was on the chopping block.
 

TOY BOX: Bushnell camera is the picture of quality

Digital cameras may not be ubiquitous yet, but they're surely on the way to becoming just that.
 

The Publicist:

Appeasing the locals can go far when filming on location
 

Sacred Heart adds life to abortion debate

Further proof that good PR has nothing to do with good taste.
 

BOOK REVIEW: 'Assessing' is worthy of consideration

So often in PR, "how-to" and academic-type books tend to either generalize or over-complicate organizational communication, leaving readers turned off by intricate theories, or enriched, ...
 

Event PR: X Prize Foundation sees coverage of its race skyrocket

In St. Louis in May 1996, Dr. Peter Diamandis, chairman and founder of the X Prize Foundation, set out to prove that commercial space travel ...
 

Public Affairs: Lobby attempts to buoy Puerto Rico's statehood pursuit

Americans for Democracy is a group dedicated to promoting and lobbying for Puerto Rican statehood.
 

Recruitment Effort: LAPD uses films to spotlight benefits of joining the force

Despite being among the most famous in the country, the Los Angeles Police Department (LAPD) was facing a recruitment problem.
 

Events Management: Rehearsing for the PR world tour

Corporate travel budgets are up as companies are increasingly taking part in events held overseas. David Ward outlines what should and should not be done ...
 

Entertainment: The power of placement

The convergence of brands and entertainment is rising. But what's it actually worth?
 

PROFILE: Unflappable Fernandez helps Veritas keep its focus

From newsroom assistant to head of PR at a billion-dollar tech company, Marlena Fernandez brings an unerring resolve to her position - even with a ...
 

Interview: Brian Stelter

Of the many ripples in the TV news world last year, one of the most interesting was the public "outing" of Brian Stelter, a full-time ...
 

Worries persist over confirmation of Rice

Condoleezza Rice's appointment as US Secretary of State appears to be certain, but reports outlined the harsh interrogation she received from the Senate Foreign Relations ...
 

Relief efforts provide lessons for PR

As the tsunami in Southeast Asia showed, reporting on a natural disaster can be noble work - but there are some PR pitfalls that must ...
 

Inside the Mix

Customization is not merely offering choices, but giving consumers the tools to make them
 

March of Dimes aims to shift policy through outreach

With the help of celebrity and regular spokespeople, the March of Dimes works toward preventing premature births by raising awareness and seeking changes in public ...
 

The Agency Business: How to pick health plans that benefit both staffers and firms

To offer health-insurance plans that are cost-effective, but at the same time appeal to employees, many PR agencies look to brokers, while others give staff ...
 

Paul Holmes

Narrow 'Economist' definition of CSR leaves out potential to improve consumer relations
 

Media Relations: Apple blazes new trail with suit against overeager blog

Apple is suing one of its biggest supporters for promoting its wares before the company could unveil them. Is that any way to treat the ...
 

Ketchum-DoE episode necessitates look at definition of PR

A few more things need to be said in the wake of the Department of Education/Ketchum/Armstrong Williams flap.
 

EDITORIAL: Journalists have as many lessons to learn from the Ketchum imbroglio as PR pros do

Jay Rosen, professor of journalism at New York University and media critic, stirred up a minor blogosphere frenzy when he berated the PR blog community ...
 

A booming market

PR is in the sweet spot when utilized to target baby boomers.
 

Former Fleishman exec Getzug wins SVP post with H&K

LOS ANGELES: Hill & Knowlton has hired former Fleishman-Hillard executive Steve Getzug, one of the central figures in the investigation into allegations that Fleishman overbilled ...
 

New propaganda evidence spurs PR legislation on Hill

WASHINGTON: Further evidence that the Bush Administration has paid journalists for help promoting its policies yielded sharp criticism from the President last week, as well ...
 

Community newspaper group stands in way of Wal-Mart campaign

BENTONVILLE, AR: Wal-Mart's latest PR campaign is encountering resistance from a trade group offended by its media relations and ad-buying practices. The National Newspaper Association ...
 

PR heavyweights discuss public diplomacy at PRSA symposium

NEW YORK: Industry legend Harold Burson, founding chairman of Burson-Marsteller, was not entirely in sync with the PRSA International Section's symposium, titled, "When the World ...
 

USA Swimming looks to Warschawski for increased visibility

BALTIMORE: USA Swimming has retained Warschawski Public Relations as its AOR.
 
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