January 30, 2006 Issue of PRWeek

PR Play

O'Brien gets Trumped by the Donald

Do not touch the Donald. Do not taunt the Donald. When you approach the Donald, drop to a knee, kiss his yooge (read: huge) ring, ...
 

PRWeek Column

Don't let isolated scandals slow industry's positive momentum

A little-known PR firm in Birmingham, AL, allegedly pays a freelancer to pen positive stories about former HealthSouth CEO Richard Scrushy, and mild hysteria erupts ...
 

Guest Column

Apple's control of information is a disservice to journalism

Steve Jobs' legendary "reality distortion field" was operating at full power at the recent Macworld Conference & Expo held January 9 to 13 in San ...
 

Op-Ed

PR's next role: digital reputation

Can anyone remember a time when there have been more challenges or opportunities for the PR field?
 

News Analysis

Google refusal raises online privacy issue

Faced with a government subpoena to supply users' records, Google finds itself in a no-win situation
 

Letters to the Editor

'Oversight' won't stop 5W

I very much resent and am amazed that our agency was not named to the shortlist of "Small PR Firm of the Year" by PRWeek. ...
 

Corporate Profile

Sun embraces blogging, bounces back

Blogging has helped Sun Microsystems ditch its "too corporate" label and restore credibility
 

Agency Business

Client-satisfaction programs cultivate business

It is easier to keep than conquest. Marketers know that rule well, and since the Internet bubble burst, more and more PR firms are learning ...
 

Journalist Q&A

Interview: James Bamford

James Bamford made his mark as an investigative author and reporter with two books, Puzzle Palace and Body of Secrets, that chronicled the inner workings ...
 

Media Roundup

Mobile entertainment starts to connect

Only a decade ago, mobile entertainment was limited to a booming car stereo. These days, it includes everything from iPods and portable game machines to ...
 

Feature

Change is in store for troubled Gap

Declining footfall in its flagship stores has Gap Inc. re-examining its business strategy and hoping that philanthropy, combined with a brand new look, will take ...
 

Focus

New leaders of new media

Most PR pros know what a blog is. But some are blazing trails and prescribing truly revolutionary new media programs for clients. Erica Iacono profiles ...
 

Technique

Preparing for the media face-off

Media fragmentation has led to more opportunities to interview corporate executives.
 

Campaign

Solstice effort generates traffic

With its target consumer increasingly turning to imports for high-performance vehicles, GM's Pontiac division had embarked on a brand revival to elevate its image. The ...
 

Rubik's Cube prodigy draws attention at trade show

Generating buzz at a trade show is always challenging.
 

Atomic PR freshens bottled water brand's stale image

In the crowded bottled water market, Trinity Springs had at one point been well-known as the US' only QAI-certified water, coming straight from an underground ...
 

Newsmaker

Jennings orchestrates AT&T rebranding efforts

It's everywhere. Watch TV, read a magazine, or even wait for a bus, and you'll likely see the new AT&T logo.
 

Toolbox

PR Toolbox

Multicultural PR tactics, in-house blog use, and more
 

Expert Advice

For hiring, how vital are media references? Writing tests?

Actually, we go to reporters more often as a source of job candidates than as references.
 

Media Analysis

PR, local paper both had part in scandal

"I'm not going to comment on that," explains Jesse Lewis Sr., head of Birmingham, AL, PR agency The Lewis Group. "No comment at all."
 

Inside Information

RSS feeds are the power behind the blog, podcast boom

With all of the attention blogs and podcasts have been getting over the past year, it can be easy to forget about the concept that ...
 

Critical Hit

'Fortune' gets whiff of Norman wine

Placement: Two-page feature on golfer Greg Norman in Fortune's November 21, 2005 issue
 

Panasonic enlists Picabo Street, ATC to promote its Olympic role

Objective: As Panasonic gears up for the upcoming Olympic Games in Turin, Italy, the company has tapped Alan Taylor Communications (ATC) to lead marketing communications ...
 

Editorial

Focusing on problems won't move Ford forward

Ford announced its "Way Forward" with huge white- and blue-collar job cuts, and plans to shutter 14 plants.
 

Fact File

Lobbyists, PR agencies prepare for fallout from Abramoff case

Former lobbyist Jack Abramoff pleaded guilty to fraud, tax evasion, and conspiracy to bribe public officials on January 3.
 

Media Ups and Downs

 

Sponsored Column

 
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