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January 29, 2007 10 4 Issue of PRWeek

Agency

Staffers' fashion makes statement about the firm

Suits and ties? Polo shirts and khakis? Just what are PR pros wearing these days?

Launch Pad

Komen rebrands after 25 years using promise rings to engage

The Susan G. Komen Breast Cancer Foundation has a rightful claim to the label of cause marketing innovator. Just 25 years ago, newspapers avoided the ...

PR Play

MTV takes heat for lack of diversity

"Public Relations," experts such as this title's readers will tell you, "it's not just about images. It's about actions."

Media

Upstream finds its '1to1' calling

1to1 Magazine's editor's blog, December 21-22, 2006

Journalist Q&A

Interview: David Hauslaib

As a junior at Syracuse University, David Hauslaib liked celebrity gossip and began blogging about it. Now 24, he has started three of the most ...

Fact File

Starbury leads the way as low-cost sneakers make big noise

The era of the $100 sneaker might be coming to an end.

Editorial

MySpace makes room for itself in a debate it evokes

The litany of complaints that MySpace.com has received during its short existence has, among other things, left little doubt that a hyper-connected world has its ...

PRWeek Column

Traditional media cannot let blog links cloud their values

So-called mainstream editors today are thinking a lot more about what gets picked up on the blogosphere. This is not a wholly bad thing - ...

Guest Column

Newspapers finally waking up to innovation's role in survival

I have just finished reading The Washington Post over a cup of Starbucks coffee - a morning ritual that occurs less regularly now than it ...

Op-Ed

Forming a pre-blog blog strategy

The attention PR pros are giving to the power of blogs and the influence of the blogosphere is understandable and justified. By all reports, individual ...

In crisis comms, less can be more

Whether you're part of a public or private company, handling executive communication in these post-Enron days is not easy.

Feature

The simple life

Technology is meant to make consumers' lives easier, and tech companies' PR plans are increasingly emphasizing how their products do just that.

Newsmaker

Cutrone keeps her fashion clients runway-ready

New York Fashion Week happens twice a year - in February and again in September. Each event boasts an attendance of 100,000-plus people during the ...

Campaign

UPS fosters fashionable presence

Think New York Fashion Week - the marquee event drawing more than 100,000 industry insiders - and UPS probably isn't the first thing that comes ...

Cardio Tennis push builds active interest in the sport

To help grow the game of tennis and compete in a fitness market saturated with other contemporary fitness activities like spinning and kickboxing, the Tennis ...

Diamond Hunt effort helps storied jeweler stand out

As the oldest family-owned jeweler in Boston, E.B. Horn was looking for a way for its single-store location to stand out among the region's chain ...

Media Analysis

Time Inc. feels new media world's impact

The recent editorial layoffs at Time Inc. were certainly not a surprise to anyone who has closely followed the company - or the magazine industry ...

News Analysis

Businesses unite to help Brand America

By teaming to reverse the US' poor image abroad, domestic companies also hope to help themselves

Corporate Profile

IPO boosts comms' value at MasterCard

Going public transforms department as it's charged with conveying transition internally and externally

Media Roundup

Houston media market maintains energy

Soaring energy prices may have triggered anguish in many parts of the country, but for Houston, high oil and natural gas prices are fueling a ...

Focus

Personal shopping

Fashion companies targeting the 35-and-over female demographic are finding that developing relationships with customers is key to success in a competitive sector.

Technique

Dealing with a hole in your bucket

Leakers are common and all companies need a plan for them.

Toolbox

Client placement tips, crisis coaching for execs, more

What kind of video should I provide to give my client the best chance to get booked on a national talk show?

Web Exclusive

The Art of PR

Museums are ramping up their communications efforts to reach out to loyal visitors and new audiences

Expert Advice

I know little about the PR scene in my new hometown. How do I most efficiently conduct a job search?

If you've moved to a new town, the best way to determine your ideal next career step is to do research.

Inside Information

Traditional outlets using video as part of story package

In all of the hullabaloo in the PR world surrounding the explosion of YouTube and other community-posting sites, what has become lost is that traditional ...