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January 24, 2000 Issue of PRWeek

Ruder Finn loses iWon job to rival Shandwick

NEW YORK: Ruder Finn’s New York tech practice was left stunned last week after being notified that it had lost the high-profile iWon.com account for which it ...

How would you spend Super Bowl advertisers’ dollars 3m?

NEW YORK: Imagine a Super Bowl played out by teams of professionally trained pug dogs in a tent shaped like a Pet Bowl. Or how about a ...

PRWeek’s parent launches Internet mag Revolution

NEW YORK: PRWeek parent company Haymarket is launching a new magazine about Internet marketing.

Brodeur aligns with star PR shop Lippin

BOSTON: Brodeur Worldwide has become the latest agency to go Hollywood, cementing an alliance last week with The Lippin Group, an entertainment and media PR agency.

Fabulous Franks makes PR return

VENICE, CA: PR glamour gal Lynne Franks, best known as the inspiration for the character of Edina on the British sitcom Absolutely Fabulous, is back in the ...

NEWS BRIEFS

RALEIGH: Capital Strategies has lured journalist and political wonk Seth Effron into the PR fold, hiring him to work with the agency’s growing roster of e-commerce and ...

Agencies in dollars 3 million bid for post deregulation work

CLEVELAND: Utility deregulation continues to be a boon for PR agencies, with Ohio becoming the latest state preparing to mete out big bucks - possibly in the ...

Ketchum invites O’Brien on board

WASHINGTON, DC: Ketchum has added veteran ABC News correspondent Tim O’Brien to the advisory board of its newly formalized litigation communications practice.

Cisco does the PR shuffle

SAN JOSE: Cisco Systems is once again shuffling its PR deck, looking for five high-level execs to fill one existing position and four new posts.

Biotech industry turns to PR for awareness campaign

WASHINGTON, DC: The biotech industry, not known for its marketing or PR savvy, is in the throes of launching a six-week PR campaign designed to educate the ...

LaunchPod alights in San Fran, set to nurture hi-tech start-ups

SAN FRANCISCO: Following the ’PR incubator’ model forged by Palo Alto’s SparkPR, a trio of Schwarz Communications execs have jumped ship to open LaunchPod, an agency focused ...

St. John buys FL indy firm Bottary

JACKSONVILLE: St. John & Partners Advertising and Public Relations staked its claim to the burgeoning Florida market last week, buying independent PR firm Bottary & Partners.

Ford tries to right communications slip

DEARBORN, MI: Ford has finally gotten moving on its long-awaited PR reorganization, but the automotive giant continues to come up empty in its search to replace departing ...

Microsoft PR stumbles on post AOL-Time Warner deal

REDMOND, WA: In the wake of the America Online-Time Warner bombshell, Microsoft tried on a number of PR hats last week - none of which furthered its ...

Web site anyone? PRWeb.com looks for free PR in trade

RENTON, WA: If you’ve never heard of PRWeb.com, you’re not alone. But the site, which offers a free online news release distribution system, is on the block, ...

Ganzi files dollars 10m suit over DC jilting

WASHINGTON, DC: Claiming that she was pushed out of an effort to bring the 2012 Olympics to the nation’s capital, DC PR pro Elizabeth Ganzi has filed ...

News Int’l loses Reed, names new head

LONDON: News International, one of Rupert Murdoch’s biggest media holdings, underwent a shakeup in its communications department last week as corporate affairs director Jane Reed announced she ...

BSMG names Lear to enliven, grow Europe operation

PARIS: BSMG has appointed Ogilvy and New York Stock Exchange veteran Bob Lear to develop its global network, with a particular focus on Europe.

Novartis grabs Red Rooster PR

LONDON: Novartis Consumer Health has appointed Red Rooster Beauty and Consumer PR to handle public relations for all of its health and therapeutic products.

BM launches new Middle East brand

DUBAI: Burson-Marsteller has announced plans to launch Asdaa Burson-Marsteller, an affiliate brand, in the Middle East this March.

Rolls-Royce & Bentley Motor Cars new Berlin office

BERLIN: Rolls-Royce & Bentley Motor Cars has shifted PR gears, setting up a new office in Berlin to centralize its European activities. Previously, the company’s Frankfurt office ...

Imagio launches health-tech unit

SEATTLE: Hoping to ride the wave of online health and medical technology ventures hitting the market, Imagio Technology and Advertising announced the launch of a specialized health-technology division ...

Denterlein exits GPC/O’Neill, goes solo

BOSTON: In the wake of Omnicom’s acquisition of McDermott/O’Neill & Associates (now GPC/O’Neill) in October, SVP and MD Geri Denterlein has decided to leave the agency to ...

AOL tops exec poll as most recognized Internet brand

STAMFORD, CT: In a survey of top corporate pros, America Online was named the most recognizable and one of the most PR-savvy Internet brands - all before ...

EPB/Kaufman PR nets tech clients

WASHINGTON, DC: Earle Palmer Brown/Kaufman Public Relations bolstered its DC hi-tech profile last week by adding Digital Access and BrightOptions.com to its client roster.

Briefs

RANCHO SANTA MARGARITA, CA: Interplay corporate communications director Kirk Green has left the gaming and entertainment software company to form his own PR firm. Green Communications will ...

HSR revamps firm and focus, eyes shop purchases outside Ohio

CINCINNATI: Sensing an opportunity for greater prominence in the Cincinnati market, Hensley Segal Rentschler has taken on a new corporate identity and shifted its focus toward business-to-business communications.

Bulletin to handle Why.com launch

BOSTON: With a March 1 launch rapidly approaching, start-up Why.com has put all its PR eggs in a smaller basket, passing over larger agencies for London-based Bulletin ...

PR pros, lobbyists turn up heat for State of the Union

WASHINGTON, DC: Few PR pros regard the State of the Union speech as much more than a quick primer of the year’s policy agenda. But according to ...

IT group, government team up to teach ’cyberethics’

WASHINGTON, DC: The government and a hi-tech trade group have wielded the PR baton in the war against cyberhackers.

Packaging group takes on IR boss

CHICAGO: As part of a push to increase its profile among industry analysts and investors, the American National Can Group, a Chicago-area packaging company, has tapped Joseph ...

Hoover taps first full-time PR shop

NORTH CANTON, OH: Wanting to spruce up its somewhat faded image, famed vacuum manufacturer Hoover has taken on its first-ever PR agency of record.

H&K folds Banner McBride into staff relations group

WASHINGTON, DC: At a time when PR agencies and management consulting firms have intensified their battle for internal communications supremacy, Hill & Knowlton has moved decisively to ...

Hauptman opens new tech division

PORTLAND, ME: Hi-tech companies being turned away by overburdened Boston-area agencies now have another option in Portland, ME.

Group pushes PR to foster country’s ’cultural health’

WASHINGTON, DC: Local groups promoting ’cultural health’ and other causes often fall over themselves - sometimes spectacularly - in attempting to generate attention and positive PR. A ...

Editorial: Agency rankings - we want this right

In the next few days, PRWeek will start the arduous task of putting together the PRWeek Agency Rankings 2000. This year’s survey promises to be the biggest ...

The Big Pitch: How can Bill Clinton use PR to make his last year in office his best year yet?

HATTI HAMLIN

Analysis: Investor Relations - Could full disclosure be an IR headache?/We are living in an information economy. Yet, public companies have been able to limit access to critical financial information to selected parties. Now the SEC is ushering in an era

From the boardroom to the courtroom, selective disclosure is a hot topic these days. Mulling a number of rule changes, the Securities and Exchange Commission (SEC) is ...

Thinkpiece: What does it mean for Corporate America when the bureaucrats start giving us English lessons?

You wouldn’t think the federal government would have much to teach Corporate America about plain English.

Inside The Beltway: Does anyone really believe that AOL bought Time Warner in an effort to better mankind? Apparently

When former Senator Dale Bumpers gave his celebrated speech to the Senate in defense of Bill Clinton, he began by saying that the great impeachment farce was ...

Image makeovers: Make that big black sheep a little Bo Peep - America loves its celebrities, but what it loves even more are those who ignominiously fall from grace, only to rise up again. So what’s the formula for mending a damaged reputation? St

Pete Rose, listen up. You too, John Rocker, Linda Tripp and the rest of you pariahs who hope to rehabilitate your image and return to the public’s ...

Profile: Dyson: quiet, competitive and in the black! - Text 100 CEO Tim Dyson has built quite a dollars 40 million PR empire over the past seven years. Just imagine how much more he could do if he didn’t have to take a billiards break every 20 min

’Anarchic.’

Weekly Web Watch: Reinforcing customer loyalty by providing Internet access

Internet access used to be a complicated purchase from vendors with various permutations of tech-sounding words like direct, access, services or solutions in their name. Either that ...

Media: Views you can use - the smart women’s daytime show/ABC’s The View brings together an eclectic - and spicy - group of women and topics. Claire Atkinson reports

What do you get if you bring together a devoted mother, a divorcee, a single romantic, a mature career woman and a hip Generation X-er? An explosive ...

Media Watch: Mother of all mergers spawns massive coverage

Over the past year or two, the telecom, media and Internet industries seem to have been caught in a spiral of ever-larger mergers. Earlier this month, AOL ...

Super Bowl Fantasy: Marveling at Super Bowl commercials has become as much a part of the annual sports event as what transpires on the football field. But are those spots worth all the millions of dollars? PRWeek challenges six agencies to prove that PR c

After last year’s uneventful Super Bowl Sunday, there’s been almost more anticipation on Madison Avenue than on the gridiron for this year’s championship.

Market Focus Nevada: Viva Las Vegas PR - Nevada isn’t known as a PR hotbed, but with a booming population - and Las Vegas’ newer casinos - that’s beginning to change. John G. Edwards reports

Nevada public relations has certainly changed since 1953, when Las Vegas’ Sands Hotel - in a bid to attract tourists - sent out to the wire services ...

PR Technique Satellite Media Tours: Doing the satellite media tour from the road - The popularity of SMTs has made it difficult to stand out from the crowd with them. One way is to shoot on location. Sherri Deatherage Green tells you how

Viewers tuning into nightly news programs anywhere in the nation could draw a common conclusion about TV reporters - they don’t like being cooped up in studios.