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January 22, 2007 10 3 Issue of PRWeek

Agency

Ensuring security is a key event consideration

From approving guest lists to meeting with caterers, PR pros must often handle the intricacies of a client's event, be it a 1,000-seat dinner or ...

Launch Pad

Scott Tissue enlists Ditka to flush away the competition

Scott Tissue, looking to generate buzz and spread awareness of its claim that its bathroom tissue dissolves four times faster in water than the leading ...

PR Play

Little regard for DC press corps' choice

If ever there were an apt metaphor for the DC press corps, it would be a creaky, over-the-hill, bootlicking comedian crooning impressions for the amusement ...

Media

Hosts acquire 'Taste' for Rioja wine

KQKE's A Matter of Taste, December 10

Journalist Q&A

Interview: Ted Johnson

Variety managing editor Ted Johnson, in addition to helping oversee the weekly edition of the magazine, also manages a new blog, wilshireandwashington.com, covering the intersection ...

Fact File

MLS has numerous goals in mind as it banks on Beckham

On Thursday, January 12, Major League Soccer created a buzz alien to the sport of pro soccer in the US when the LA Galaxy signed ...

Editorial

'Fortune' lacking insight into lasting engagement

Fortune's "100 Best Companies to Work For" issue profiles number one Google with pictures of happy employees eating, swimming, playing volleyball, and doing laundry, all ...

PRWeek Column

Point of consumer solicitation is to create a different product

Because magazines determined that 2006 was the year that your friends (but not you) had the greatest impact on the world and marketing, the shortlist ...

Guest Column

Digital age further empowers PR pros to shun shady clients

An honorable tradition among lawyers is representing defendants whom they strongly suspect to be guilty, especially people with little or no ability to pay for ...

Op-Ed

Events powerful, even in digital age

Look over the pages of the business press for the first weeks of 2007, and it's hard to escape the fact that, so far, the ...

Feature

Diversity's high fliers

As air travel continues to rise, the multicultural segment, too, is growing - and American Airlines knows it.

Newsmaker

Peskov helps Russia gradually open up to West

Russia's tumultuous business and political dealings these days don't make the job of Dmitry Peskov, first deputy press secretary to Russian president Vladimir Putin, particularly ...

Campaign

Project helps keep history alive

December 7 marked the 65th anniversary of the attack on Pearl Harbor. Every five years, survivors reunite in Hawaii. Because the youngest are now 83 ...

State fair contest sticks to Jeep brand concept

To support the launch of its 2007 Jeep Wrangler Unlimited, Chrysler wanted to play off how the Jeep brand personifies the "go-anywhere, do-anything" lifestyle.

Texas blankets state with voter education project

Like most states, Texas would like to see an increase in the voter education and participation of its citizens. So in 2006, it enlisted Burson-Marsteller ...

Media Analysis

New media shouldn't sway FCC's stance

Every so often, the FCC considers revising its ownership rules for media entities. And every time, the response is utterly predictable: Left-wing and libertarian groups ...

Letters to the Editor

Op-Ed's hidden agenda

Thank you for publishing my Op-Ed ("PR pros should know media jargon," PRWeek, November 27).

News Analysis

Super Sunday spots don't score alone

Marketers are preaching that Super Bowl ads are most effective when part of an integrated effort

Corporate Profile

Wide appeal, outreach drive Disney on Ice

Amid a saturated leisure market, interactivity and charitable efforts build brand on and off the ice

Media Roundup

Despite decline, midsize papers still viable

The announcement last month that McClatchy was selling the Minneapolis Star-Tribune to a private equity firm for $530 million - less than half of what ...