January 15, 2007 10 2 Issue of PRWeek

Agency

Industry climate moving toward green practices

When Mara Engel and Cheryl Roth founded OrganicWorks Marketing in 2001, environmental concern wasn't top of mind in the industry. Today, however, they say climate ...

Media

ALF gets graphic with 'USA Today'

USA Today, Life Section, October 9

Journalist Q&A

Interview: Andrew Sullivan

Andrew Sullivan served as editor of The New Republic before becoming an early leader in the political blogging world. He now writes The Daily Dish ...

Fact File

Free NYC-branded condoms aim to increase HIV/AIDS awareness

New York City Mayor Mike Bloomberg plans to launch a new campaign that will keep city residents enjoying healthier nights while saving a few lives. ...

Editorial

CSR, green efforts could use less talk, more action

It appears that marketers are going to wave the flags of corporate social responsibility and "going green" in the faces of consumers more than ever ...

PRWeek Column

It's not taboo for PR to admit that ads do work sometimes

The most recent thing I bought myself that was not a replacement item or clothing was Bose's new headphones - the style that goes in ...

Guest Column

Industry must work to draw top young talent to PR field

At a recent retirement dinner, I had the pleasure of hearing my 18-year-old son deliver a short, but moving speech on my behalf. Though he ...

Op-Ed

PR is relationship builder, not buffer

Much research shows that organizations that interact responsibly with their publics are also the most successful - based on financial and non-financial criteria.

Substance key to sustainability plan

Green is the new black.

Newsmaker

Howell helps Discovery find its way after Irwin

When Steve Irwin was killed by a stingray on September 4 while filming Ocean's Deadliest, Discovery Networks was inundated with media attention. The "Crocodile Hunter" ...

Campaign

Resort push proves fertile

With nearly 62 million couples taking a romantic vacation in 2005, Starwood wanted to create a "novel romance initiative" that would generate consumer media attention ...