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January 12, 2009 12 2 Issue of PRWeek

Launch Pad

Fanatix's new site puts the ball in sports ticket holders' court

FanatixNetwork.com, which is still in the Beta stage, uses social networking to connect season ticket holders for professional and college sports and help them manage ...

PR Play

Giant offers free cure for financial ills

Are you sick of the incessant depressing economic news? Head to Giant Food stores where, with a prescription of course, you can get yourself some ...

Media

Networked Insights measures up

Who is your client? What are its media goals?

Journalist Q&A

Interview: Stuart Kirk

Stuart Kirk recently took to the helm of the Financial Times' stateside Lex column as its US editor in New York. The column provides both ...

Editorial

Tailored messaging is key to explain exec departures

In recent weeks, a number of companies, including Dell, Orbitz, Tyson Foods, and Borders, have announced the departure of top executives and CEOs.

PRWeek Column

Employee comms is not a luxury during down times

A small item in last Tuesday's edition of The Wall Street Journal reported that a town-hall meeting that had been planned for employees of the ...

Guest Column

Laying out the business case for target marketing in tough times

A year ago, not many people would have thought that our economy would be where it is right now. The downturn in the economic tide ...

Op-Ed

Healthcare must exercise social media

John Milton wrote, "As there of necessity will be much arguing, much writing, many opinions; for opinions in good men is but knowledge in the ...

PR helps boost future market share

In today's economic climate, industrial manufacturers need to promote more than ever to compensate for the worsening market conditions. Those that expand marketing and sales ...

Special Reports

PRWeek awards finalists 2009

Winners will be announced at the PRWeek Awards dinner in New York City on March 5

Newsmaker

Russel leads ongoing evolution of Getty's image

"Careers kind of take their paths," says Bridget Russel, senior director of corporate communications for Getty Images. She has certainly followed hers through posts at ...

Campaign

Rudi's Organic Bakery serves mothers a healthy message

Consumers have learned more - and consumed more - organic foods over the past few years. Yet, Rudi's Organic Bakery, a 32-year-old company in Boulder, ...

Gore-Tex takes consumers on a global scavenger hunt

When WL Gore and Associates, the maker of the waterproof fabric Gore-Tex, among other fabrics and consumer and medical products, wanted to create buzz for ...

Avon builds breast cancer 'army'

A new army has entered the fray in the aggressive battle to fight against breast cancer.

Media Analysis

DC bureau cutbacks bring shift in comms

The closings of Washington media bureaus, and severe cutbacks at others, are resulting in a simple equation for DC-based journalists and PR pros: Less staff ...

News Analysis

Firms wait out retainer freeze from clients

With many clients asking agencies to go on hiatus in '09, experts now stress success through flexibility

Corporate Profile

US Marshals Service pursues recognition

From staff training to blog monitoring, the law enforcement agency is prioritizing outreach

Agency Business

Digital remains in demand despite economic ills

Despite global economic concerns, digital talent is still highly sought at PR firms. Because it's rare to find candidates with a perfect balance of communications ...

Media Roundup

Snow sports remain hot despite economy

Few industries are immune to the current economic downturn, but one showing some resilience to the recession is snow sports. A recent report by SnowSports ...

Focus

Growing the family circle

Big Brothers Big Sisters of America is ramping up its outreach to multicultural audiences in hopes of developing a more diverse mentor base.

Technique

Getting the message to teens and parents

PSAs that target this dual audience need to employ a strategy that involves social media.

Toolbox

Super Bowl opportunities, advantages of radio, more

Celebrities running through the media have become an annual tradition during Super Bowl week. To most effectively use them, there are a few things to ...

Expert Advice

How can you motivate staff if financial news is causing anxiety and limiting raises or bonuses?

People join and stay at firms for their long-term career benefits, not for short-term salary considerations.

Inside Information

Small companies see big benefits from XBRL adoption

The SEC has made eXtensible Business Reporting Language (XBRL) a mandate for financial filers. The largest companies will begin using the electronic data tagging system ...