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January 06, 2003 Issue of PRWeek

PR predictions for 2003

What's in store for the coming year? Top industry voices offer their forecasts.

PR predictions for 2003

Steve Cody, managing partner, PepperCom

PR predictions for 2003

Andy Cunningham, CEO, Citigate Cunningham

PR predictions for 2003

Ofield Dukes, president, Ofield Dukes & Associates

PR predictions for 2003

Peter Gardiner, partner & chief media officer, Deutsch Inc.

PR predictions for 2003

Harvey Greisman, VP of communications, IBM Global Services

PR predictions for 2003

Fred Haberman, president, Haberman & Associates

PR predictions for 2003

Andy Lark, VP, global communications & marketing, Sun Microsystems

PR predictions for 2003

Bill Margaritis, VP of worldwide corporate communications, FedEx

PR predictions for 2003

Helen Ostrowski, CEO, Porter Novelli

PR predictions for 2003

Doug Pinkham, president, Public Affairs Council

PR predictions for 2003

Harlan Teller, chief client officer and president, worldwide corporate practice, Hill & Knowlton

PR predictions for 2003

Mark Weiner, CEO, Delahaye Medialink

TOY BOX: This barrier will help you work better

Toy Box has discovered Cube Door - a smart way to establish a portable, physical, and (perhaps most importantly) psychological barrier to signal when one ...

THE PUBLICIST: To get on a top-10 list, you are only as good as your publicist

I sometimes get e-mails from publicists trying to pitch celebrity profiles - which I don't do, unless the star also happens to be a publicist. ...

PR PLAY OF THE WEEK: Raelian clone claim earns serious copy

WASHINGTON: They provided no proof. No pictures, no DNA tests, not even a name. But an obscure cult's dubious claim that it had delivered history's ...

BOOK REVIEW: Smoking out realities of a PR pro's life

Nick Naylor, chief spokesman for the semi-fictional Academy of Tobacco Studies, is the dark master of spin.

CAMPAIGNS: Spicy chef fires up public on Monaco motor-home drive

PR Team: Monaco Coach Corp. (Coburg, OR) and CTA Public Relations (Boulder, CO) Campaign: Monaco Tailgating 2002 Time Frame: NFL season (September through January) Budget: $15,000

CAMPAIGNS: General education push helps Medco trumpet generics

PR Team: Medco Health Solutions (Franklin Lakes, NJ) and Coyne PR (Fairfield, NJ) Campaign: Generics First Pilot Program Time Frame: October 2000-October 2002 Budget: $200,000-$300,000

CAMPAIGNS: Couples unite with Don CeSar at 75th anniversary event

PR Team: Don CeSar Beach Resort & Spa (St. Pete Beach, FL) and The Zimmerman Agency (Tallahassee, FL) Campaign: Pink Dreams and Promises Time Frame: August 9-11, ...

PR TECHNIQUE: The proactive approach to averting protests

Forming ties with advocacy groups in an early, serious manner could not only quell their wrath, it might benefit all concerned by effecting progress.

MARKET FOCUS: CSR: beyond lip service

Paul Cordasco finds social impact becoming a bigger corporate barometer.

PROFILE: Bryant's clients savor his holistic brand of PR

The holistic approach to communications developed by food and nutrition PR guru Steve Bryant caught the attention of the Publicis powers that be, not to ...

MEDIA PROFILE: Smart, established women will appreciate having More to read

More avoids how-tos, displays photos of stars without airbrushing or makeup, and demands no-frills pitches. As such, finds Sherri Deatherage Green, the title justifies its ...

MEDIA ROUNDUP: Activists enter the mainstream to push their causes

Advocacy groups have always been on the media's radar, but an effort to make the general public take notice has earned them unprecedented coverage for ...

MEDIA WATCH: Opinions vary on whether Wall Street settlement is adequate

New York Stock Exchange chairman Richard Grasso recently called 2002's conflict-of-interest scandals on Wall Street "one of the darkest chapters in the history of modern ...

CORPORATE CASE STUDY: Global Crossing openly confronts a world of crises

An open, proactive PR strategy has not only helped Global Crossing face scrutiny and allegations, it has fueled widespread optimism regarding the company's post-Chapter 11 ...

PAUL HOLMES: The past year has taught us that saying the wrong thing can make a bad situation worse

"It is better to remain silent and be thought a fool than to open one's mouth and remove all doubt," Voltaire wrote. Rarely have those ...

ANALYSIS: PR industry mulls a shift in strategy if US goes to war

As the tension rises in Iraq, airtime for PR efforts only dries up. Sherri Deatherage Green looks at ways companies should communicate if the country ...

OP-ED: PR's involvement in CSR is key to strengthening both

After years of searching, I found it in sub-freezing Berlin at the United Nations Global Compact meeting two weeks ago.

EDITORIAL: Numerous excuses PR firms give for failing to file annual revenues simply don't add up

Soon the Council of PR Firms will be asking agencies to file their 2002 revenues. Obviously, PRWeek has an interest in encouraging as many firms ...

Nonprofits predict strong PR budgets in the coming year

WASHINGTON: A new survey suggests that, despite dwindling donations, nonprofit organizations expect to pursue vigorous PR and marketing agendas in 2003.

Makovsky selects medical PR expert to lead health arm

NEW YORK: Makovsky & Company has named Gil Bashe head of its eight-member health practice. He replaces Jack Domeischel, who left the firm at the ...

Edelman set to help Puerto Rico rums make US splash

CHICAGO: Puerto Rico will be paying Edelman more than $500,000 in the next year to promote Puerto Rican rums in the US. Puerto Rican brands ...

Burson appoints former GetMusic president to lead advertising unit

NEW YORK: Andrew Nibley has been named the new chairman of Marsteller, the advertising, interactive, event management, and production unit of Burson-Marsteller.

US Armenian push prompts INS policy shift

LOS ANGELES: Armenian Americans launched an emergency public affairs campaign last month that succeeded in removing their home country from a controversial government list that ...

PRSA highlighting industry's role as champions of CSR

NEW YORK: The PRSA has launched a strategic social-responsibility section, which aims to advance understanding of CSR issues, and the PR industry's role in helping ...

New agency formed from merger of Carolina shops

RALEIGH, NC: After a year of working together, Richard French & Associates (RF&A) and West & Vaughan (W&V) have merged into a single firm, French/West/Vaughan, ...

GCI nets bid for GE Capital health and rail services units

CHICAGO: GCI Group has won a four-agency shootout to become the PR agency for two Chicago-based units of GE Capital.

Burson wins work promoting elderly services in Florida

MIAMI: The Florida Department of Elder Affairs has selected Burson-Marsteller to implement a statewide PR campaign on behalf of the Long-Term Care Ombudsman Program.

Ask Jeeves to stress search in campaign

EMERYVILLE, CA: Ask Jeeves wants people to know it has more to offer than just answers to trivial questions.

5W launches with diverse client roster

NEW YORK: What do the mayor of Jerusalem, the Christian Coalition of America, and Sean "P. Diddy" Combs' Blue Flame Marketing have in common?

Founder of Ogilvy health agency FKH rejoins in CEO role

CAMBRIDGE, MA: Feinstein Kean Healthcare (FKH), a unit of Ogilvy PR, has named Marcia Kean its CEO, marking the founder's return to the fold. She ...

MWW enters field of redevelopment communications

East Rutherford, NJ: The MWW Group has launched a brownfield redevelopment practice aimed at helping clients who wish to build on abandoned, often contaminated industrial ...

Matalin becomes third comms loss for administration

WASHINGTON: Mary Matalin joined a growing list of female communications officials to leave the White House last month, citing the familiar need to spend more ...

Grocery Outlet to kick off efforts with PR21

BERKELEY, CA: Grocery Outlet, with more than 110 stores in eight states, will use PR for the first time in its 56-year history.

GE tasks PepperCom with newest image campaign

NEW YORK: General Electric has extended its relationship with New York-based PepperCom to include several corporate initiatives, giving what cofounder Steve Cody boasts is the ...

Coca-Cola opts to eschew future earnings forecasts

NEW YORK: At a time when corporate accounting scandals have increased calls for transparency, the Coca-Cola Company announced in mid-December that it was taking a ...

Woods tops annual list of overexposed sports stars

NEW YORK: Golfing behemoth Tiger Woods is too much of a good thing.

TSA taps TVN to develop news materials

NEW YORK: TVN Communications has been awarded a $250,000 quarterly contract by the US Transportation Security Administration (TSA) to develop broadcast news packages. Commissioned to ...

Health PR vets join to launch biotech consulting agency

NEW YORK: Healthcare PR veterans Stephen Gendel and Barbara Lindheim, have teamed to form GendeLLindheim BioCom Partners, a consultancy dedicated to biotech, diagnostic, and specialty ...

PG&E weathering flak over its response to CA storms

SAN FRANCISCO: As relentless winter storms pound the Bay Area, Pacific Gas & Electric (PG&E) is taking a beating itself.

NEWS BRIEFS: Mike McDougall has joined Kodak

ROCHESTER, NY: Mike McDougall has joined Kodak as its worldwide PR manager for the digital and applied imaging division, including digital cameras and photography-related software. ...

NEWS BRIEFS: Sophia Twaddell named VP of corporate communications for Northfield Laboratories

EVANSTON, IL: Sophia Twaddell, former SVP and director of Fleishman-Hillard's Chicago healthcare practice, has been named VP of corporate communications for Northfield Laboratories. In the ...

NEWS BRIEFS: Fleishman-Hillard has named Jeff Burnett SVP of its Chicago healthcare practice

CHICAGO: Fleishman-Hillard has named Jeff Burnett SVP of its Chicago healthcare practice, where he will report to Paula Waters, SVP and head of the practice. ...

NEWS BRIEFS: MediaMap has hired Peter Marsh

WATERTOWN, MA: MediaMap has hired Peter Marsh as SVP of sales and marketing to help drive sales of the company's recently launched Performa offering. He ...

NEWS BRIEFS: Widmeyer Communications has added three education clients

WASHINGTON: Widmeyer Communications has added three education clients to its roster. The Annenberg Institute for School Reform has retained the firm to promote its School ...

NEWS BRIEFS: Apex Digital has hired Griffin Public Relations & Marketing

ONTARIO, CA: Consumer electronics company Apex Digital has hired New York-based Griffin Public Relations & Marketing to serve as its North American AOR. Headquartered in ...

NEWS BRIEFS: The AP has teamed up with Yahoo! News

NEW YORK: The Associated Press (AP) has teamed up with Yahoo! News to offer fee-based archives from the AP on the Yahoo! News site. Users ...

NEWS BRIEFS: The AP has teamed up with Yahoo! News

NEW YORK: The Associated Press (AP) has teamed up with Yahoo! News to offer fee-based archives from the AP on the Yahoo! News site. Users ...

NEWS BRIEFS: Absolut Vodka has picked Fitzgerald Communications

NEW YORK: Absolut Vodka has picked Fitzgerald Communications to help support its online marketing programs. Fitzgerald will develop, manage, and execute PR programs to support ...

NEWS BRIEFS: GE Medical Systems has appointed Perry Communications Group

SACRAMENTO, CA: GE Medical Systems has appointed Perry Communications Group to help launch its all-digital cardiac care facility. The company's technology is aimed at creating ...

NEWS BRIEFS: Bacon's has named Stephen Debruyn its new VP of marketing

CHICAGO: Bacon's has named Stephen Debruyn its new VP of marketing. Debruyn has formerly held positions at MediaMap, The Delahaye Group, Delahaye Medialink, and Media ...

Hughes appoints new VP of comms

EL SEGUNDO, CA: Bob Marsocci has landed the top job as new VP of corporate communications at Hughes Electronics, replacing George Jamison, who left for ...

PRWeek kicks off corporate survey

NEW YORK: PRWeek has begun its annual corporate PR survey.

PSI adds Bentsen in latest big-name hire

AUSTIN, TX: Public Strategies (PSI) has snapped up another top name to add to its bipartisan ranks of ex-politicos. US Rep. Ken Bentsen (D-TX) will ...