January 02, 2006 Issue of PRWeek

PR Play

Knicks win one for strike-affected fans

When you're an NBA club that has lost more than two-thirds of your games, you'll do anything for a win.

PRWeek Column

PR has long been good at telling client stories; in '06, we'll watch to see how well it tells its ownin '06, we'll watch to see how well it tells its own

The process of selecting the companies and individuals appearing in our second annual Editors' Choice/Who To Watch feature, which begins on p. 9 of this ...

Guest Column

'Brokeback' sets the stage for latest political PR battle

I could almost see my friend Dan smiling in the e-mail. "Thanks for the mid-terms fodder. Every time we take on water, you guys bail ...

Simplicity is a website's strongest asset in a cyber universe inundated with information

Stating the obvious: A website is one of an organization's most strategic public-facing assets.

Op-Ed

New media offers new opportunity for PR

The news environment in which we storytellers operate is in a high state of ferment.

PR's leaders must go global - literally - to succeed

Two of PRWeek's recent editorials have touched upon the issues of PR agency leadership and PR industry leadership. One referred to the search for a ...

Special Reports

Editors' Choice 2006: Who to watch

PRWeek picks who will be making headlines over the upcoming year

Editors' Choice: Out in front

Edelman had a great year for new business and client work. Better yet, it got out in front of the issues that dominated the PR ...

Campaign

Pitney Bowes uses star power to buoy its literacy efforts

Pitney Bowes' "Pushing the Envelope to Support Literacy" campaign auctions off celebrity-designed envelopes to benefit literacy programs.

McDonald's joins OH walking clubs to reduce obesity

Even before weathering negative publicity from bestsellers (Fast Food Nation), documentaries (Super Size Me), and a slew of lawsuits blaming it for the bulging waistlines ...