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January 01, 2013 Issue of PRWeek

Letter from the Editor

Pedigree on awards shortlist raises the bar for future content creators

If there was one word that was on everybody's lips in the industry in 2012 it was "content."

Launch Pad

TheLadders builds buzz for job event

Job-search website TheLadders will host a free career fair called Job Central at New York City's Grand Central Terminal on January 10.

Habits

Habits: Annie Howell, EVP, corporate comms and media relations, Crown Media

Let the unimportant, insignificant things that happen during your day roll off your back and focus on the things that truly matter.

PR Play

Small business day a winner for AmEx

Black Friday, the unofficial kick-off of the holiday shopping season, has become as much of a tradition to some deal-hungry US consumers as Thanksgiving itself, ...

Lowdown

Lowdown: Millennials high on stability

The sluggish economy has had a profound impact on Millennials, who now say that economic stability is the number one hope they have for their ...

DC Influencer Q&A

DC Influencer: Kathleen Taylor, Defense Centers of Excellence

Kathleen Taylor, deputy director of strategic comms, Defense Centers of Excellence, on raising awareness through its Real Warriors campaign.

CEO Q&A

CEO Q&A: George Michel, Boston Market

Boston Market CEO George Michel talks to Brittaney Kiefer about the restaurant chain adding healthier food and PR to its ever-expanding menu.

Inside the Mix

Wine pairing app goes down well as Millennials indulge

Kendall-Jackson Wine Estates has always been connected to Baby Boomers, but with Millennials becoming an increasingly important audience, the family owned company launched the Goes ...

CMO Q&A

CMO Q&A: David Cumberbatch, ACT

David Cumberbatch, chief strategy marketing officer at ACT, talks to Lindsay Stein about reinventing the 50-year-old educational nonprofit.

Journalist Q&A

Journalist Q&A: Janine Gibson, GuardianNews.com

Editor-in-chief Janine Gibson talks to Emory Sullivan about growing readership in the US, creating a global conversation, and the role digital plays at the news ...

Gloves Off

Can brands be content creators on the level of traditional media outlets?

Sure, brands can create content as part of their marketing and communications plans, but very few, if any, will create content that is on the ...

PRWeek Column

Relationships still the best chapter in the book industry

As book publishing undergoes a major shift, I've seen enough headlines heralding doomsday for the industry to make me, a lifelong book lover, a little ...

Comms pros need to rethink the impressions they make

As each new year begins, I think about impressions, as in making good ones. Of course, in the PR world, a different kind of impression ...

Guest Column

Our duty is to advance the story of business

At GE, we do a lot of science. Some of us even do science fiction. For a time, Kurt Vonnegut lived in New York and ...

Op-Ed

Mutuality and trust are key to lasting, sustainable relationships

In developing Gagen MacDonald's online leadership community, I've interviewed some of the most admired and inspiring executives and business and academic thinkers.

Lifestyle-driven virtual teams can help retain female talent

Public relations agencies are in trouble: valued senior practitioners, especially women with children, are resigning.

Feature

DC unlocked

After two years of political gridlock, all eyes are on Capitol Hill's lawmakers as agencies and clients set their sights on achieving change.

Newsmaker

Newsmaker: Ken Cohen, ExxonMobil

Whether educating the public or engaging opponents, ExxonMobil's VP of public and government affairs brings a lot of energy to every discussion.

Roundtables

Corporate Reputation Roundtable: Opinion formers

The CEO's role in shaping impressions about a company and the rise of content creation were among topics discussed as industry leaders joined Steve Barrett ...

Corporate

Chinese companies bridging the comms gap in US market

Yang Yuanqing, CEO, Lenovo, uprooted his family from Beijing to Raleigh, NC, when the Chinese computer maker acquired IBM's PC division in 2005.

Org Chart

Transparency helps nonprofit stay true to volunteer roots

The Wikimedia Foundation's communications function has grown from a grassroots effort to a more structured team that mobilizes initiatives worldwide.

Marketing

Education still a priority for organic food market growth

In the 10 years since the United States Department of Agriculture established its National Organic Program, the sector has continued to grow, but its increased ...

Public Affairs

Transparent, strategic comms a winning hand for Maryland

State lawmakers are betting on the whirl of a spinning roulette wheel, the rattle of poker chips, and lady luck to bring in new tax ...

Public Affairs Commentary

NFL stars kick off melanoma awareness effort targeting uninformed men

Despite rising incidence levels of melanoma, many awareness and educational efforts were focused broadly on skin cancer, with UV messages and protecting skin for beauty ...

Digital

Growing battle for coverage intensifies at electronics show

Judging by who will be attending the 2013 International Consumer Electronics Show, many different types of companies are positioning themselves as technology innovators.

Domains

Mobile app creates one-stop shop for social networks

Banjo streamlines social networks by bringing them under a single mobile application.

Media

Critical Hit: Outreach to baby blogger best fit for mom apparel

As part of its celebration of 20 years in business, Bravado turned to our agency to highlight this milestone, but also to tout its philanthropic ...

Fact File

Readers, marketers take fresh look at elegant sites

A recent Neiman Journalism Lab article claimed a growing backlash against "fast, cheap, and dirty" online journalism with sites such as The Verge gaining large ...

Editorial

Fortune will favor the brave as PR's next generation takes over

2013 is upon us quicker than a New York minute and this is an excellent time to look forward to the year ahead and the ...

Campaign

Small business-themed Web series helps drive extra sales

In summer 2011, Hiscox and its long-time agency Prosek Partners (formerly CJP Communications), launched an original Web series called Leap Year as part of a ...

Health, wellness, and live young message a perfect fit for Evian

Evian partnered with Syndicate Media Group on the brand campaign Live Young to enhance its presence in health and wellness markets.

Palm Beach leverages debate buzz to rock vote, highlight area

The official tourism board of Palm Beach County used the 2012 presidential election as an opportunity to capitalize on the areas surrounding Lynn University, host ...