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January 01, 2012 Issue of PRWeek

Letter from the Editor

The issue of trust permeates most every story about communications

Look through this, the first print edition of PRWeek in 2012, and you will find a common thread running through it.

Launch Pad

Tic Tac effort looks to shake things up

Ferrero USA's Tic Tac brand will launch its Shake It Up initiative this month to connect with 18- to 35-year-olds.

Habits

Habits: Miles Nadal, CEO, chairman, MDC Partners

I travel approximately 250 days a year, so a "morning ritual" is a bit of a foreign concept to me.

PR Play

Zynga discovers a friend in Baldwin

Reporters and PR pros alike are familiar with the "quiet period" - the months-long stretch when a pre-IPO company doesn't share much of anything with ...

Lowdown

Lowdown: Lasting impact

Word-of-mouth marketing agency BzzAgent recently released results of its study analyzing the long-term effects of brand advocacy.

DC Influencer Q&A

DC Influencer: Rebecca Spicer, National Beer Wholesalers Association

Rebecca Spicer, VP of public affairs and comms at the National Beer Wholesalers Association, talks about garnering bipartisan support.

CEO Q&A

CEO Q&A: Jonathan Klein, Getty Images (Extended)

Getty Images CEO Jonathan Klein speaks with Steve Barrett about the business impact of communications and incorporating social media.

Inside the Mix

Nature's Path adds distinct flavor to its outreach efforts

Organic cereal and granola manufacturer Nature's Path has a strong following among environmental loyalists.

CMO Q&A

CMO Q&A: Jeff Charney, Progressive Insurance (Extended)

Progressive Insurance CMO Jeff Charney speaks with Lindsay Stein about mobile efforts, its popular icon Flo, and what's to come in 2012.

Journalist Q&A

Journalist Q&A: Christine Osekoski, Fast Company

Christine Osekoski, publisher of Fast Company, speaks with Beth Krietsch about how the publication has evolved in recent years, including its efforts to keep readers ...

Gloves Off

Is it always necessary for companies to apologize following a comms crisis?

Your parents taught you that when you do something wrong, you should apologize.

PRWeek Column

Credit to American Express for its "Shop Small" initiative

It's hard working in comms in the financial services sector. Between Dodd-Frank and #OWS, complications abound.

Enduring IBM partnership is a model for all of us to follow

I was a newbie at PRWeek in 2001 when IBM decided to consolidate its global agency roster from dozens to three.

Guest Column

Trust is a commodity businesses must value

The Occupy Wall Street protests have given voice to a sense of unfairness that is widely shared, according to public opinion.

Op-Ed

Be it snake oil or social media, transparency is recommended

Since the days when the snake-oil salesman would roll into town with a well-placed accomplice in the crowd to support bogus medicinal claims during his ...

New stories will be told amid evolution of content sharing

Modern best practice has storytellers - PR pros and marketers - focused on expanding beyond traditional press coverage with search optimization and sharing through social ...

Feature

Funding cleantech

Cleantech executives are relying on comms to secure funds in a market struggling to sustain long-term growth and challenged by corporate failures.

Newsmaker

Newsmaker: Maggie FitzPatrick, Cigna

From a closer relationship with customers to reinvigorated employees, things are notably different at Cigna - and its CCO has been a key agent of ...

Roundtables

Consumer Roundtable: Creative connections

Consumer communications pros joined Rose Gordon in Chicago for this Edelman-sponsored roundtable to discuss how they ensure teams come up with the big idea that ...

Corporate

Companies equip employees to be effective brand champions

Beginning in June 2011, about 65 US PepsiCo employees of various career levels and functions began the first of their monthly WebX lunch meetings.

Org Chart

ITT Corp. spinoff bolstered by comms team staying intact

ITT Exelis, the former defense technology and information solutions business of ITT Corp., debuted as an independent publicly traded company in October 2011 with its ...

Marketing

Cause efforts foster stronger relationships with consumers

With the ability to closely follow companies on Facebook, Twitter, and other social media sites, consumers are becoming increasingly invested in and connected to their ...

Public Affairs

Doctors at heart of outreach plans for medical companies

Drug and device companies are utilizing a slew of communication strategies to maintain relationships with physicians in an era in which they must publish payments ...

Public Affairs Commentary

Public policy victories are a crucial element in the battle against cancer

Fighting cancer is as much a public policy issue as it is a medical and scientific challenge.

Digital

Fashion brands incorporate bloggers in outreach design

As fashion bloggers gain more prominence among consumers, they are becoming an integral element of communications and marketing strategy for brands.

Digital Campaign of the Month

Saffron Road picks a perfect time for new consumer push

Looking to reach more consumers during August, the month of Ramadan, and raise awareness of its Halal-certified product line, Saffron Road developed a multifaceted digital ...

Domains

Content-sharing site adds users' thoughts to the mix

Snip.it is designed to help people share their thoughts and ideas about items they find on the Web, as well as discover others who have ...

Media

Journal story helps a hotel's reputation grow in Brooklyn

Hotel Williamsburg turned to Nancy J. Friedman Public Relations to target local and national media to position the hotel as the "town square" of Brooklyn's ...