February 28, 2005 Issue of PRWeek

Archive

Biotechnology: Biotech grows up

As the industry continues to grow, biotech agencies are keeping an eye on pharma's marketing tactics.

 

Mediabistro's Spiers puts own spin on the blog world

Though she hadn't originally considered a writing career, Elizabeth Spiers, editor-in-chief of mediabistro.com, lures readers and wins critical acclaim by staying true to her voice ...

 

Interview: Corey Siemaszko

Veteran New York Daily News writer Corky Siemaszko may be one of the only people ever who claims to have entered journalism "for the money." ...

 

Press eyes 'source' ruling very closely

A federal appeals court recently ordered reporters Judith Miller (The New York Times) and Matthew Cooper (Time) to reveal confidential sources.

 

Interest in architecture is growing

Having gained the media's eye with notable projects and 'starchitects,' the architecture industry now seeks to design creative plans to build on that foundation.

 

Inside the Mix

Tactical ads that incorporate current events can create real impact over the longer term

 

PPS educates public about merits of civil service

To combat the negative image of public service, especially among talented college graduates, the Partnership for Public Service aims to portray the government as an ...

 

The Agency Business: Keeping an agency viable - even after the founders move on

When new leadership takes over at an agency, as Beth Herskovits discovers, the best way to keep everyone happy while adjusting is to not abandon ...

 

Paul Holmes

Ketchum, Fleishman responses to scandals would profit from viewpoint of external firms

 

Confidential Sources: Price of protecting sources gets higher for journalists

With more courts ruling against reporters who refuse to name their sources, PR pros wonder whether confidential information will stay off the record.

 

Bringing practices in line with the law

Can there possibly be anything left to say about the Armstrong Williams pay-for-play scandal?

 

Networks help firms flourish through collaboration

PROI, WorldCom, Pinnacle, IPREX ... PR Networks. What's the difference?

 

Fans will penalize the NHL for misconduct

On February 16, the National Hockey League became the first North American pro sports league to cancel an entire season over a work stoppage.

 

The PR industry will reap bigger rewards when both sides of the hiring process take more risks

I could easily devote this column each week to the dramas involving senior-level shuffles in firms and corporations.

 

Healing healthcare

Healthcare companies have to work harder than most to win the public's trust.

 

CREW sues SSA for lack of response to its FOIA request

Washington: A citizens watchdog group has filed a lawsuit against the Social Security Administration (SSA) after the agency didn't respond to a Freedom of Information ...

 

Kamber shutters eponymous shop to work with CGC

WASHINGTON: Victor Kamber has closed down the PR firm that bore his name.

 

NJ lawsuit accuses Blockbuster of fraud in its late-fees initiative

NEWARK, NJ: A lawsuit filed by New Jersey Attorney General Peter Harvey's office charging Blockbuster with fraud for its "No More Late Fees" campaign has ...

 

GAO official issues refresher on rules concerning VNRs

WASHINGTON: The Government Accountability Office's (GAO) comptroller general has issued a reminder to federal department heads about the proper protocol regarding VNRs.

 

Rubenstein assists with NYC Olympic bid

NEW YORK: As Mayor Michael Bloomberg (R-NY) was busy trying to impress the members of the International Olympic Committee (IOC) last week, Rubenstein Associates was ...

 

Conviction of O&M execs prompts billing concerns

NEW YORK: Two former executives with WPP ad firm Ogilvy & Mather (O&M) were found guilty of fraudulent billing practices last week, causing concerns of ...

 

Marketing firm helps MGM promote its 'Cool'

LOS ANGELES: MGM is hitting the streets with an urban marketing campaign to create buzz for the upcoming John Travolta film Be Cool.