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February 26, 2007 10 8 Issue of PRWeek

Launch Pad

New Era effort lets consumers capture their own fit with brand

New Era Cap Co. has teamed with Project 2050 to launch the "Are You Part of the New Era?" campaign to engage its various customer ...

PR Play

Response of restaurateur lacks meat

Mark Twain once advised, "Never pick a fight with someone who buys ink by the barrel" (or pixels by the billion, as it were).

Media

'Housekeeping' likes Implus' idea

Good Housekeeping, February

Journalist Q&A

Interview: Christine Willmsen

When Christine Willmsen is working on a story, chances are it's not a puff piece.

Fact File

Asian Lunar New Year ideal time to show cultural understanding

The Asian Lunar New Year officially began February 18 and will be continuously celebrated by many Asian populations in the US, including Chinese, Vietnamese, and ...

Editorial

JetBlue's comms ills hurt patrons and staff equally

With its reasonable ticket prices, dozens of free TV channels, and an "everyone sits in business class" mentality, JetBlue has been the darling of the ...

PRWeek Column

Growing complexity of client conflict makes it inevitable

There's a saying in the building-contractor world that goes something like this: There is cheap, fast, and good. At any time, you can have two ...

Guest Column

IR pros must pay attention to rising list of outlets that count

Two recent and apparently unrelated events are further evidence of a tectonic shift under way in financial news.

Op-Ed

Valuable lessons in handling media

When life imitates art, as it has recently, it's time to take the lesson.

Going green not easy, but worth it

Kermit the Frog's famous lament is, "It's not easy being green." PR strategists equally contemplate the difficulties in positioning clients as pro-environment.

Feature

Help wanted at all levels

As more and more corporations step up their PR functions, the industry remains a job-seeker's market. Michael Bush discovers what employers are doing to seek ...

Newsmaker

Bailey's scientific perspective benefits Novartis

You don't need to tell Anne Bailey about the changes in public perception the pharma industry has seen in recent years. She recalls when things ...

Campaign

Site connects Faithful Democrats

The Republican Party in recent years has often sought to portray itself as a "party of faith" and, in recent national elections, has successfully mobilized ...

Douglas Emmett backs its IPO with core messaging

When real estate trust Douglas Emmett decided to go to public, it wanted to ensure that it was well-prepared for the financial communications the process ...

Fresh Step launch focuses on shelter adoption cause

The Fresh Step cat litter brand has partnered with the American Society for the Prevention of Cruelty to Animals (ASPCA) since 1999 on the Safe ...

Media Analysis

Study results unlikely to affect investments

In recent years, most calls from journalists to "invest more in the newsroom" and "pay for editorial quality" have elicited scoffs from media owners.

News Analysis

Acquisition influenced P&G PR review

After Gillette deal, P&G took a closer look at PR synergies, resulting in a consolidation of agencies

Corporate Profile

Operation Gratitude packs in PR backing

Leveraging partnerships into added PR support, a personal mission morphs into powerful nonprofit

Agency Business

In healthcare efforts, stars bring risk and reward

In promoting everything from frozen foods to cell phones, PR firms have tapped - sometimes effectively, other times not - countless actors and singers to ...