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February 23, 2009 12 8 Issue of PRWeek

Launch Pad

Upper Deck targets today's kids with online card collecting world

Upper Deck, producer of sports trading cards, launched a new virtual world to appeal to today's kids that might be more steeped in online than ...

Media

'WSJ' drives Surf Canyon downloads

Who is your client? What are its media goals?

Journalist Q&A

Interview: Darcy Jacobs

Darcy Jacobs is the executive editor of Family Circle, which has been in print for more than 75 years. Jacobs' career started as a copy ...

Fact File

Oscars engages viewers online to improve its slumping ratings

Prior to its scheduled debut February 22, the entertainment industry was hoping the Academy Awards, also known as The Oscars, would have ratings like the ...

Editorial

Facebook must do better in heeding its community

Facebook placed itself in a familiar controversy last week when the backlash against its updated terms of service caught fire in the blogosphere.

PRWeek Column

A strong work environment will help comms teams post-recession

Although always a popular feature, this year's PRWeek Salary Survey will probably be read a bit more closely.

Guest Column

Putting your best foot forward: Taking the agency roster route

Many of us have been involved in agency searches that seek to either consolidate the current roster of firms to one AOR or to abandon ...

Op-Ed

Engaging online knows no limits

By the time you reach the end of this sentence you will know, down to the last space, what 140 characters looks like; including this ...

Building trust will help boost business

I find myself wondering if President Obama has read "The Authentic Enterprise," the Arthur W. Page Society's white paper examining the rapidly changing context for ...

Say hello to your new best friends

We're talking about the CIO and IT team. Yes, the same guys you call to complain about e-mail failures, spam, restrictive firewalls, no remote access, ...

Special Reports

Salary Survey 2009: Adjusting to a new reality

The recession has drastically affected the job market and forced employees to reevaluate both their priorities and their expectations for moving forward, according to the ...

Newsmaker

Wallace leads Virgin Mobile through many shifts

Since Jayne Wallace has taken over as VP of corporate communications at Virgin Mobile, she's shepherded the company through some of its heftiest PR challenges.

Campaign

Henkel sees the power of helping

In 2007, Henkel launched a contest called Henkel Helps, encouraging citizens nationwide to tell the company why their community deserved a helping hand. Selected by ...

New Jersey Nets score with job fair for unemployed fans

When the New Jersey Nets basketball team was looking for a way to further engage its fans and build loyalty, it decided to create a ...

San Bernardino County gets public active in 'Vote by Mail'

The San Bernardino County Registrar of Voters knew the 2008 election would be record breaking, so it partnered with community organizations to increase voter registration ...

Media Analysis

Journalists see teaching transition hurdles

Given all of the changes in the media, it shouldn't come as a shock that many longtime journalists are looking for work.

News Analysis

Efficiency is crucial in agency reviews

With clients streamlining their marcomms work, firms must learn to think broadly and collaborate

Media Roundup

Stimulus to highlight state news beat cuts

The federal stimulus package has received ample attention from the media in recent weeks. However, a future stage in the stimulus story will focus on ...

Focus

User generated content offers a new perspective

Including consumer generated media in campaigns not only helps brands generate buzz, but also gain insight into their target demographic.

User content offers a new perspective

Including consumer generated media in campaigns not only helps brands generate buzz, but also gain insight into their target demographic.

Technique

Making sure search yields prime results

An SEO strategy should include tactics that consider the role of images and video play, finds Craig McGuire

Toolbox

Trade show presence, using maps as a PR tool, and more

How can I raise awareness of my client's presence at trade show events, both on-site and off-site?

Expert Advice

In this down economy, how can I proactively demonstrate added value to my organization?

Begin with the basics and honestly assess your individual appearance, work performance, and office behavior to ensure you are conforming to your company's expected norms.