February 18, 2008 11 7 Issue of PRWeek

Agency

Closing the gap between healthcare and digital

Digital practices at large agencies have been pushing the boundaries for new-media uses in PR for several years now.

Launch Pad

Interactive site gives chance to provide feedback on covers

Newsstand sales are significantly driven by the power of its covers.

Media

Carchex drives traffic to Web site

Carchex is a Web-based automotive service company for consumers and auto dealerships.

Journalist Q&A

Interview: James Pindell

James Pindell covered the NH primaries for the Boston Globe before joining Observer Media Group as Managing Editor. Politicker.com is a state-fueled national political Web ...

Fact File

Immigration means change for 'mainstream' marketing

At a time when "change" is the media buzzword of choice, a report from the Pew Research Center sheds light on the staggering demographic shift ...

Editorial

Comment site needs to be used constructively

When General Motors officials decided to temporarily shut down the company's comments section on its new "interactive" Web site, GMnext, it drew harsh criticism that ...

Op-Ed

Davos finds renewed relevance

The World Economic Forum had a problem. To put a fine point on it, after 30-plus years, it looked like the only people around the ...

Feature

Culture of cooperation

A strong alignment between communications and customer service functions helps Southwest Airlines deliver a cohesive message and positive experience to consumers.

The road to recovery

After going through an unimaginable crisis last year, Virginia Tech has implemented a number of tactics to help the campus return to a sense of ...

Newsmaker

Card's White House years enrich F-H's counsel

Few people outside Washington may know it, but Andy Card, who joined Fleishman-Hillard as a senior counselor late last year, was the man who whispered ...