February 10, 2003 Issue of PRWeek

Archive

Rubenstein trapped in legal imbroglio over 9 11 insurance payment

NEW YORK: Last week, PR veteran Howard Rubenstein found himself caught in a caustic legal battle between his client, real-estate mogul Larry Silverstein, and insurance ...
 

Doke departs American for custom-made PR job at Dell

ROUND ROCK, TX and FORT WORTH, TX: Tim Doke is leaving his post as VP of corporate communications at American Airlines to take on a ...
 

PRWeek makes its first call for Salary Survey responses

NEW YORK: PRWeek's 2003 Salary Survey is now underway. Each year, the survey uncovers trends in compensation across the PR industry.
 

Ex-Clinton staffer Wolfson is newest addition to Glover

WASHINGTON: Already a confirmed haven for ex-Clintonites, the Glover Park Group has welcomed two more into the fold: Howard Wolfson and Lorrie McHugh-Wytkind.
 

New JetBlue plane flies in face of Song

NEW YORK: Barely a week after Delta officially announced the name of its low-fare carrier, Song, JetBlue Airways retaliated on Thursday morning as CEO David ...
 

Fleishman hired as part of Sleep Council's PR overhaul

WASHINGTON: The Better Sleep Council (BSC) and two of its sister associations emerged from their PR overhaul last week with a new VP of communications, ...
 

H&K's DC office left without a GM again

WASHINGTON: Hill & Knowlton's Washington office is once again without a general manager following last week's departure of Alisa Fogelman-Beyer.
 

Kmart publishes circular aimed at urban shoppers

TROY, MI: Kmart is targeting urban shoppers with a new newspaper supplement, Urban Direct, which contains entertainment and lifestyle stories, and features Kmart products.
 

Sports Illustrated website drops CNN link in rebranding

NEW YORK: CNNSI.com was renamed SI.com last week in a move to capitalize on Sports Illustrated's history as a leader in sports journalism.
 

NEWS IN BRIEF: Appointment at Elsevier

AMSTERDAM: Elsevier has appointed Eric Merkel-Sobotta to the newly created position of director of global corporate relations. He will be responsible for external and internal ...
 

NEWS IN BRIEF: Unilever picks Weber Shandwick

CHICAGO: Unilever has picked Weber Shandwick as agency of record for its Suave brand of personal-care products. The account is the seventh Unilever brand won ...
 

NEWS IN BRIEF: Appointment at Ketchum

NEW YORK: Ketchum has named Michael O'Brien as associate director if its global brand-marketing practice. He joins director Kelley Skoloda and associate directors Marianne Fiese ...
 

NEWS IN BRIEF: Appointment at DreamCatcher Interactive

TORONTO: DreamCatcher Interactive has appointed Nick Malaperiman as director of international communications. He will front the company's European PR campaign, as DreamCatcher moves into the ...
 

NEWS IN BRIEF: Liebert picks LSY as PR agency

COLUMBUS, OH: Liebert, a subsidiary of Emerson that markets environmental control systems and other monitoring equipment, has picked Lord Sullivan & Yoder (LSY) as its ...
 

NEWS IN BRIEF: Appointment at Ogilvy PR

WASHINGTON: Ogilvy PR has strengthened its health and medical practice with the addition of healthcare veteran Stephen Bingham as SVP. He formerly led Bingham Associates, ...
 

NEWS IN BRIEF: Starkman & Associates retained by actor

NEW YORK: Starkman & Associates, a public and investor relations firm, has been retained by J. Mark McVey, the actor currently playing the lead role ...
 

NEWS IN BRIEF: Thanksgiving Coffee hires Straus Communications

FORT BRAGG, CA: Thanksgiving Coffee has hired Straus Communications to handle consumer and trade PR. Thanksgiving produces gourmet, organic, fair-trade, and shade-grown coffees. Straus specializes ...
 

NEWS IN BRIEF: Appointment at LC Williams & Associates

CHICAGO: Gregory Gordon has joined LC Williams & Associates as VP of research and strategy. He had been managing director of the Ragan Consulting Group.
 

NEWS IN BRIEF: Leary & Tiziani changes name

SHARON, MA: Leary & Tiziani has become Tiziani Whitmyre, a transaction that completed a 10-month transition period following the retirement of Bob Leary. Robert Tiziani, ...
 

NEWS IN BRIEF: Appointment at Stanton Communications

NEW YORK: Deborah Radman, former managing director for KCSA, has joined Stanton Communications to open the agency's first New York office. She will also lead ...
 

NEWS IN BRIEF: Ogilvy PR launches Motorsports Group

CHARLOTTE, NC: Ogilvy PR has launched the Ogilvy PR Motorsports Group, a Charlotte-based marketing and communications unit that will attempt to help sponsors, teams, and ...
 

NEWS IN BRIEF: Appointment at Tier Technologies

BOSTON: Tier Technologies has appointed Tom Nutile as VP of corporate communications. Nutile will handle media relations, IR, and internal communications for the business and ...
 

Edelman expands grassroots group with Lunde, Burger

WASHINGTON: Edelman has boosted its grassroots capabilities with the recent addition of Brian Lunde, George Burger, and the four-person staff from their now-defunct agency Lunde ...
 

GM reaches out to minorities to drive sales

DETROIT: General Motors is stepping up its PR efforts aimed at African Americans, Asian Americans, and Hispanics.
 

NJ doctors stage slowdown to fight malpractice threat

TRENTON, NJ: New Jersey doctors took an unprecedented job action last week, and made sure the media knew about it.
 

Cordiant breakup said to result in FD talking about MBO

LONDON: FD International's bosses are poised to launch a management-buyout bid as parent firm Cordiant Communications began breaking up the troubled marketing communications firm this ...
 

Vaccination plans induce health-risk awareness effort

TOWSON, MD: In response to the federal government's smallpox vaccination initiative, the Immune Deficiency Foundation (IDF) has teamed up with Fleishman-Hillard for an awareness campaign. ...
 

Boston Globe to ban form letters from advocacies

BOSTON: The Boston Globe will soon take steps to fortify its pages against one of the tools of advocacy groups in the internet age: the ...
 

H&K looks outside WPP for partners in diversity comms

LOS ANGELES: Hill & Knowlton has joined forces with two advertising agencies and a public affairs shop to form an umbrella multicultural group to target ...
 

Magnet and Porter Novelli fill GM roles at their LA offices

LOS ANGELES: Two LA firms have welcomed new GMs.
 

NHTSA set to roll out car-seat campaign

WASHINGTON, DC: The National Highway Traffic Safety Administration (NHTSA) has called upon the Academy for Educational Development (AED) to encourage parents to put their children ...
 

USA Network lets dogs out to raise Westminster buzz

NEW YORK: USA Network let the dogs out in New York last week to raise the buzz about this week's Westminster Kennel Club Dog Show.
 

Merck KGaA push will set itself apart from its namesake

SAN DIEGO: Merck KGaA, the German chemical and pharmaceutical company, has launched a brand-awareness initiative to help distinguish itself from the more widely known, but ...
 

Absolut targets Hispanics in new effort

MIAMI: Absolut vodka has launched a new Hispanic-focused PR campaign with initial efforts focused on Miami.
 

Avaya engages in branding initiative ahead of recovery

BASKING RIDGE, NJ: Networking firm Avaya is focusing its PR efforts on placing itself ahead of the hi-tech recovery curve.
 

Bankruptcy and rival shows hit Key3Media

LOS ANGELES: Last week was an eventful one for Key3Media.
 

NASA avoids past PR errors in Columbia response

HOUSTON: It had been 17 years since NASA communicators faced a crisis of this magnitude, but it took them less than 15 minutes to grab ...
 

EDITORIAL: International fallout from the US' Iraq policy must be considered by global corporations

A few weeks ago, a US Navy plane was attacked at a foreign airport by anti-war campaigners protesting the use of that facility as a ...
 

OP-ED: Active-duty stint helps bring home the courage and camaraderie of PR

As a 20-year veteran of the hi-tech PR profession, I thought I had figured it all out. Great job, great company, great pay, great place, ...
 

OP-ED: Recognizing the numerous benefits of accreditation

At the recent 2002 PRSA Assembly in San Francisco, a debate ensued over the merits of continuing to require that assembly delegates be accredited professionals. ...
 

ANALYSIS: Client losses need not be insurmountable for firms

While client losses hurt, especially major ones, Andrew Gordon finds that preparation and focusing on the positives of those relationships can help agencies move forward.
 

PAUL HOLMES: NASA must focus on accomplishments over adventure in PR efforts for its space program

I was talking to a friend the morning the space shuttle Columbia exploded over the skies over Texas. We both felt that in the early ...
 

CORPORATE CASE STUDY: Cardinal Health looks to tell its tale after long silence

Although Cardinal Health became a top global company in relative obscurity, it is now on a full-scale brand-focused PR mission to build its identity and ...
 

MEDIA WATCH: Super Bowl ads fumble opportunity to score big with media

The Super Bowl is the biggest day of the year for the ad industry, as it provides an opportunity to reach an audience of approximately ...
 

MEDIA ROUNDUP: Alternatives have yet to transform energy coverage

Energy is a tough beat. The industry is not very proactive in its PR efforts, and energy is more issues-driven than image-driven. Even as the ...
 

MEDIA PROFILE: Financial Times keeps global standard in place after US arrival

The Financial Times is making its mark in the US, and not just as an outpost for its London base. So pitches need more than ...
 

PROFILE: Jacobs' skills lead her to PR, whatever that is

Susan Jacobs may have fallen into PR by accident, but that hasn't stopped her from working on everything from indie flicks to classical music. She ...
 

Tax-cut tactics

How do you sell tax cuts to people who don't want them?
 

MARKET FOCUS: Business as usual

Andrew Gordon looks at PR's role in increasing the acceptance of the internet.
 

PR TECHNIQUE: Beyond the wire: enhancements in news delivery

Direct web links, multimedia capabilities, instant feedback, and pinpointed targeting are taking newswires into the next generation.
 

CAMPAIGNS: PR gets put to the test as ICI looks to push CMBA exam

PR Team: Quixote Group (Greensboro, NC) and International Certification Institute (Mocksville, NC) Campaign: Certified MBA Time Frame: April 2002-ongoing Budget: About $100,000
 

CAMPAIGNS: Redesign contest boosts American Standard's image

PR Team: American Standard (Piscataway, NJ) and Carmichael Lynch Spong (Minneapolis) Campaign: "Creating New Standards for Living" Time Frame: Spring-fall 2002 Budget: About $50,000
 

CAMPAIGNS: US Air Force works with employers as it calls up reserves

PR Team: Doe Anderson Interactive (Louisville, KY) and the US Air Force (Washington, DC) Campaign: "E" Pin Time Frame: August-December 2002 Budget: About $250,000
 

THE PUBLICIST: From the movie to marketing, Jackie Chan is the biggest star

Who's the biggest movie star in the world? Mel Gibson? Tom Hanks? Julia Roberts? Tom Cruise?
 

PR PLAY OF THE WEEK: 'Mouth of the South' removes his muzzle

NEW YORK: Ted Turner is opposed to the recently floated idea of merging CNN with ABC News. He's also too poor now to buy back ...
 

TOY BOX: The time is always right for a cool clock

I admit it. I'm one of those dudes who buys Ginzu knives at 3am. So I got myself an Atomix clock.
 

BOOK REVIEW: A keeper for comms pros facing crisis

It's an old cliche to say the time to start crisis planning isn't when 60 Minutes knocks on your door. Unfortunately, a lot of companies ...
 
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