February 02, 2009 12 5 Issue of PRWeek

Agency

Financial practices diversify amid down economy

As the global recession deepens, corporate/financial practices and firms are increasingly diversifying to weather the hard times.

Launch Pad

LG dials up style and economic sensibility with its latest phone

LG Mobile Phones has been rapidly expanding its business by debuting several new models in the mobile market. In North America, the company has positioned ...

Media

Hays sees value in Forbes.com story

Who is your client? What are its media goals?

Journalist Q&A

Interview: Matt Kinsman

Matt Kinsman has written about the media, specifically magazine publishing, for various titles and newsletters. As managing editor of Folio, a trade publication that covers ...

Editorial

Blagojevich misses the mark in disorganized media blitz

Illinois' embattled Gov. Rod Blagojevich skipped his impeachment hearing at the state's capitol this week, and took to the airwaves instead.

PRWeek Column

Financial crisis playbook now needs to address the taxpayers

I hope that as the financial markets and economy swooned, ex-Merrill Lynch CEO John Thain looked nervously at the goods that comprised his $1.2 million ...

Tweet furor mustn't quell online candor, creativity

No one with a Facebook page or Twitter account could fail to have sympathy for the Ketchum staffer, whose Tweet about his client FedEx's home ...

Guest Column

In this economy, the ticket is to find a job you love and master it

Because this will be my last regular column in this space, I thought I'd use it to offer a little advice to young communications pros ...

Op-Ed

Time for new healthcare PR standard

The PhRMA Code that took effect January 1 increases regulatory compliance pressure on companies. Its newest provision is clear: Any entity engaged in drug promotion, ...

Does your publicity deliver value?

When budgets are being scrutinized in a tight economy, agencies are often asked if publicity delivers value.

Feature

Cleveland Clinic takes a healthy approach

Cleveland Clinic has taken a variety of steps to create a more seamless and effective media relations strategy.

Newsmaker

Cabrey gives a healthy boost to Shire's branding

Matt Cabrey joined Shire Pharmaceuticals four years ago as the corporate communications director when the British biopharma company had just began US expansion.

Campaign

Hennepin works to 'save a brain'

Although the Hennepin County Medical Center (HCMC) provides leading medical care for traumatic brain injury (TBI), its county-owned status fosters an image more closely associated ...

CodeWeavers capitalizes on the election to boost brand

As a small technology company, CodeWeavers was confronted with the challenge of finding a creative way to drive trials and create awareness of its software ...

Harrah's adds a bit of Vegas to Chicago casino's opening

With the opening of its $500 million Horseshoe Hammond Casino in Hammond, IN, Harrah's Entertainment sought to bring the panache of Vegas casino culture to ...

Media Analysis

Times are changing for network news

When CBS announced that it would broadcast a special edition of The CBS Evening News with Katie Couric in prime time on January 28, the ...

News Analysis

Investigation vindicates DoD PA program

An internal investigation states the DoD did not violate policies with TV, radio military analysts

Corporate Profile

Reeve Foundation keeps making strides

From its popular galas to exclusive surveys, the evolving nonprofit leans heavily on comms

Media Roundup

Performing arts maintains its audience

Despite declining consumer spending, government cutting back support for the arts, and newspapers curtailing culture coverage, the performing arts in general are weathering the economic ...

Focus

Sports franchises win fans with social media

From the season-ticket holder to the avid supporter who lives far away, social media tools are helping sports franchises keep all fans engaged.

Technique

Making sure that your opinion gets heard

Getting an Op-Ed piece placed requires solid writing, as well as a strategic, timely plan, finds Tanya Lewis

Toolbox

Obtaining new business, social media tools, more

What is the best way for agencies to pursue new business during uncertain economic times?

Expert Advice

I want to construct as solid and appropriate a résumé as I can. What are your suggestions?

Your résumé should detail what you've accomplished in past jobs.

Inside Information

E-mail newsletters engage the press and public alike

E-mail newsletters like DailyCandy, Thrillist, and Ideal Bite offer subscribers inside tips on the hottest trends, restaurants, and products. A single, hyperlinked mention of a ...