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February 01, 2013 Issue of PRWeek

Letter from the Editor

Growing importance of marketing comms merits its own special issue

It's a sure sign of the way marketing communications is evolving that this latest iteration of PRWeek is branded The Marketing Issue.

Launch Pad

Coke lends support to women's health

The ultimate goal of the Heart Truth campaign, which Diet Coke is conducting in partnership with the National Heart, Lung, and Blood Institute, is to ...

Australian firm looks to plant flag in US

Brisbane, Australia-based design and web development firm Josephmark is conducting a campaign to reach out to clients and garner new business in the US, as ...

Habits

Habits: Gail Heimann, president and chief strategy officer, Weber Shandwick

From all that I've been told and observed, my takeaway is be present - with your clients, colleagues, and kids. And be the best role ...

PR Play

AIG blunders with lawsuit flirtation

The Onion hit the nail on the head with its January 9 headline, "AIG nearly blows all the goodwill built up by Wall Street in ...

Lowdown

Lowdown: Trusting reviews

As e-commerce continues to eat into in-store purchases, a majority of consumers are still concerned about the authenticity of reviews, with slightly more than half ...

DC Influencer Q&A

DC Influencer: Larry Hausner, American Diabetes Association

Larry Hausner, CEO, American Diabetes Association, talks about effectively using social media and imagery to increase awareness.

CEO Q&A

CEO Q&A: Jon Oringer, Shutterstock

CEO of Shutterstock, Jon Oringer, talks to Brittaney Kiefer about the turning point in video production and content-creation opportunities.

Inside the Mix

Ad Council helps kids and parents stand up to bullies

In October, the Ad Council launched a campaign to help parents talk to their children about bullying.

CMO Q&A

CMO Q&A: Stacy Martinet, Mashable

Mashable CMO Stacy Martinet talks to Lindsay Stein about how the brand is using its website to further engage the connected generation.

Journalist Q&A

Journalist Q&A: Martin Dickson, Financial Times

Martin Dickson, US managing editor of the Financial Times, talks to Brittaney Kiefer about the importance of expanding its digital readership and maintaining a worldwide ...

Gloves Off

With Twitter feeds and a 24/7 news cycle, are embargoes still effective?

Embargoes still work, although they may be closer to extinction due to increasingly tight deadlines and the 24/7 news cycle. More importantly, they are only ...

PRWeek Column

Pre-Super Bowl engagement with fans rewrites the playbook

The 2012 National Football League championship game is often referred to as the social media Super Bowl because of how active fans were during the ...

News companies must find a fine line for sponsored tweets

The Associated Press rented its Twitter feed to Samsung for twice-a-day sponsored tweets from the Consumer Electronics Show in Las Vegas last month. Journalism did ...

Guest Column

A strong case for female inclusion at the top level

Of all the meetings I have attended, the one I'll always remember was hosted by the late Jack Valenti, longtime president of the Motion Picture ...

Op-Ed

NHL skating on thin ice with many supporters post lockout

On January 6, after 113 days, 625 missed regular-season games, and countless starts and stops, the National Hockey League ended its third lockout in 19 ...

Best recruitment strategies rely on building relationships

Across industries, the ability to attract and retain talent in new markets continues to be a major area of focus in 2013.

Feature

Integrated execution

Whether they are navigating a course for a company in a rapidly evolving media environment or persuading buy-in from the C-suite, the challenges are plentiful ...

Target marketing

Marketing is now about turning brands into content producers, rather than creating 30-second ads. Steve Barrett talks to Target CMO Jeff Jones about content, risk ...

Telling one story

Comms and marketing units are being integrated to create cohesive strategies, but do the opportunities outweigh the challenges?

The Road to Integration [INFOGRAPHIC]

A handy infographic about marketing and communications, including the challenge being set marketers by the C-suite and fast facts about budgets, key learnings, and the ...

Content is king

Companies are leveraging content as a unique selling point in a new era of social and digital media.

Collaboration in demand

A more coordinated and integrated slate of services helps agencies march to the same with client needs in today's real-time market.

Newsmaker

Newsmaker: Sue Hensley, National Restaurant Association

Sue Hensley, SVP of public affairs and communications at the National Restaurant Association, serves up healthy strategies as she gives the nation some food for ...

Corporate

CSR moves from planting trees to credible strategies

A survey by Cone Communications revealed 86% of consumers wanted companies to tell them more about results of CSR efforts, while 55% did not understand ...

Org Chart

Org Chart: Social media assists financial services firm with outreach efforts

Financial services company Northwestern Mutual was previously known as a quiet company, says Kimberley Goode, VP of communications and corporate affairs.

Marketing

Campus students targeted with meaningful campaigns

College students are a diverse set of consumers many brands want to engage, particularly those on campus, but in order to stand out marketers have ...

Public Affairs

Organizers high on effort to legalize pot

Wafts of pungent smoke and insatiable appetites are about to become more common in Colorado and Washington now that recreational use of marijuana has been ...

Public Affairs Commentary

Digital, local movement ensures candidates 'Don't Forget Education'

Chances are if you have heard of the College Board, you know us as "the SAT guys." While standardized tests are an important part of ...

Digital

What brands need to do to ensure that consumers .care

After investing substantial sums to incorporate brand names in generic top-level domains, (gTLDs) marketers could finally debut their new digital assets as early as this ...

Digital Campaign of the Month

Facebook initiative attracts fresh faces to St. Ives brand

While St. Ives is known for its apricot scrub, parent company Unilever needed to raise awareness of the product benefits of the line and build ...

Domains

New contest application uses photos to share stories

Wishpond's photo-contest app allows brands to easily create and share photos across social networks and websites and engage users with content.

Media

Diane Sawyer segment helps lead conversation for project

The Conversation Project was founded in 2010 by a group of concerned media, clergy, and medical professionals with the goal of ensuring that every American's ...

Fact File

Companies Tout the success of short-form social videos

The Wall Street Journal launches WorldStream, which leverages technology startup Tout, to let its reporters shoot short videos on their smartphones and quickly post them ...

Editorial

Contributions of PR pioneer, Dan Edelman, are everlasting

It was with great sadness that PRWeek learned last month of the death of Daniel Edelman, who passed away at age 92 after a long ...

Campaign

Locally led teams help drive global hunger relief initiative

Rounding its sixth year in 2012, Yum! Brands' World Hunger Relief program spans more than 120 countries; more than 38,000 of the company's KFC, Pizza ...

IMG serves up an ace as Miami residents rally behind upgrades

IMG, owner of the Sony Open Tennis tournament, proposed upgrades to Miami's Crandon Park so the venue can continue to host the annual event.

Purple Purse effort in good hands as supporters surpass target goal

Zeno Group and the Allstate Foundation partnered to raise awareness for domestic violence and $175,000 for the YWCA, which runs shelters for battered women.