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February 01, 2010 Issue of PRWeek

Letter from the Editor

New year holds same challenge of strategically using social media

As we enter only the second month of 2010, it's clear that many of the issues that dominated the marketing and communications landscape last year ...

Corporate

Dell goes mobile to bolster its employee engagement

As a global company, Dell's communications team deals with releasing technology information to consumers on a daily basis.

CEO Q&A

CEO Q&A: Jay Grinney, HealthSouth

Jay Grinney of HealthSouth talks to Erica Morris about business after a PR crisis and why local outreach is so important to his company.

Org Chart

Org Chart: 1-800-FLOWERS brings consistency to its messaging

When 1-800-FLOWERS' Yanique Woodall was promoted from director to VP of enterprise PR last November, the move coincided with changes for the communications team as ...

Marketing

Post Beijing, Games remain attractive venue for brands

With the 2010 Winter Olympics set to begin February 12 in Vancouver, several major sponsors are leveraging their affiliation with the iconic Games in communications ...

Inside the Mix

Genworth extols caregivers to boost its message of help

Amid the economic crisis, Genworth Financial launched an integrated campaign to rebuild consumer trust.

CMO Q&A

CMO Q&A: Mark Addicks, General Mills

Mark Addicks of General Mills speaks to Aarti Shah about making word of mouth happen and adapting to new FTC guidelines for bloggers

Public Affairs

Faith-based groups amplify their voice in policy debates

The US Conference of Catholic Bishops has long advocated for healthcare reform, especially on issues relating to the poor and immigrants.

Public Affairs Commentary

Collaboration will overtake sparring as the top facilitator among policy-shapers

While the public rather enjoys a feisty political battle every four years during the presidential campaign, we have less appetite for personal attacks, pettiness, hyperbole, ...

DC Influencer Q&A

DC Influencer: Q&A with Ed Bolen, CEO, National Business Aviation Association

Ed Bolen, president and CEO of the National Business Aviation Association, speaks with Jaimy Lee about educating policymakers on issues relating to the business aviation ...

Digital

Firms quantify the bottom-line value of social media activity

Though corporations are beginning to track sales or page views tied to social media activity, PR agencies are still figuring out how much digital and ...

Digital Campaign of the Month

Sara Lee's Twitter initiative makes immediate difference

Sara Lee Deli celebrated National Sandwich Day on November 3 with an effort designed to give back and engage with consumers on Twitter.

Domains

Bookmarking site provides companies wider Web reach

StumbleUpon is an online bookmarking site where users indicate their interests and the site introduces them to new and different Web sites.

Media

AICR's 'fat equals cancer' message makes prominent impression on 'USA Today'

Who is your client and what are its media goals?

Journalist Q&A

Journalist Q&A: Arianna Huffington, The Huffington Post

In 2005, Arianna Huffington started The Huffington Post, a national blog on politics, media, and culture. It has since spawned local editions in Denver, New ...

Fact File

YouTube's latest offering has a direct impact on the rise of citizen journalism

NPR.com, The Huffington Post, Politico, and the San Francisco Chronicle are among top outlets to recently sign on for YouTube Direct, a new open source ...

Editorial

Social engagement is now the big game for building brands

Pepsi's recent announcement that it would not advertise its soft drink during this year's Super Bowl shocked and no doubt rankled a few nerves at ...

PRWeek Column

Reputations are undermined when honesty isn't the policy

In two recent instances top PR pros outright lied to our reporting staff when asked pointed questions. No, it's not the first time.

Once predictable, goings-on in PR are a bastion of change

Awards season starts soon, with the March 11th PRWeek Awards dinner in New York.

Guest Column

Business journalism's stock will rise again

Last year will easily go down as one of the most turbulent ever in journalism.

Op-Ed

Experience and intuition form a powerful crisis comms team

The piercing din of current dialogue about businesses "in crisis" diminishes the meaning of the phrase.

PR pros have an opportunity to shape social media's future

In the coming year, we'll see a number of opportunities that will allow social media to become more aligned with the efforts of PR pros.

Gloves Off

Are there circumstances where ghost-blogging and tweeting are acceptable?

Are ghost-blogging and tweeting ever acceptable? Tellem Worldwide's Susan Tellem and Scott Steinberg of DigitalTrends.com take sides.

Feature

Financial services community tries to rebuild trust

From reputation management to social media, the financial services community is working hard to address a variety of challenges.

Pharma industry finally embraces social media

Once hesitant - and restricted - to use social media in their communications plans, the healthcare industry is finally embracing the strategy.

Newsmaker

Brown leads comms charge for Yahoo comeback

Yahoo's head of communications Eric Brown takes on the arduous task of making the company relevant in a landscape that has become increasingly competitive.

Campaign

Top photographers showcase the Extreme Pro's attributes

SanDisk asked Cohn & Wolfe to help with the September 14 worldwide launch of the Extreme Pro, a professional-grade flash memory card for cameras.

Naked Pizza eyes US expansion with healthy dose of social media

Last fall, Naked Pizza, a New Orleans-based takeout joint that touts healthy pizza, mapped out its goal for success beyond "The Big Easy" as it ...

VPI's effort to tout pet insurance becomes a rewarding experience

The communications team at VPI began to collect claims involving pet mishaps in 2008.

Master Class

Master Class: What is the best way to conduct research during a difficult economy?

This month's panel includes Cramer-Krasselt's Nigel Carr, StrategyOne's Natasha Fogel, Weber Shandwick's Leslie Gaines-Ross, Ogilvy PR's Jennifer Scott, and Carmichael Lynch Spong's James Wiltshire