December 24, 2007 10 50 Issue of PRWeek

Launch Pad

LA Boxing knocks out myths about its athletic specialties

Americans resolve to get fit every New Year. LA Boxing has launched a campaign to coincide with the annual post-holiday fitness craze.

PR Play

Pettitte able to overcome a huge error

If you're a beloved star athlete who has just been outed as a growth hormone-slamming cheat, you have essentially two choices: Either fess up, apologize, ...

Fact File

Transparency is critical when donating proceeds to charity

Goodwill and kindness are in the plenitude during the holidays, and many stores ask customers to donate to nonprofits in need.

Editorial

FCC ruling could lead to news media monopolies

Is last week's FCC ruling allowing newspaper owners to buy radio and TV stations in America's 20 largest markets a blessing to the beleaguered but ...

PRWeek Column

'Green' ruled 2007, but invoke unique CSR efforts next year

Come December, those in the media struggle mightily to come up with end-of-year lists that people usually love and hate equally.

Test your predictions for the industry's big stories in 2008

After a tumultuous 2007, I offer below some predictions for 2008. Apologies to William Safire, my favorite columnist who popularized this gimmick during his long ...

Op-Ed

Don't be intimidated by blogging

Caught in the ever-changing winds of social media while working in a Web 2.0 world, many PR firms are feeling pressured to respond to early ...

Special Reports

Book of Lists 2007

In a year filled with recalls and resignations, Beckham and blockbuster deals, there were plenty of PR hits and misses. PRWeek's editorial team looks at ...

On the beat: public affairs

Much that goes on in politics, the government, and corporate America can potentially fall under the rubric of "public affairs." What political scandal, product recall, ...

On the beat: technology/Bay Area

This year tech was all about the consumer. Web 2.0 hit its peak, morphing everything it touched into a social network or user-generated site.

On the beat: media

The biggest media story of 2007 - in fact, the only real media story of 2007 - was the changes being inflicted on the media ...

On the beat: consumer

Covering the consumer beat in 2007 didn't leave much time for rest. It seemed as if every other week there was another major RFP being ...

On the beat: corporate/financial; PR services

This year has been particularly tumultuous for corporations, financial services companies, and even the average homeowner, creating a need for a more free exchange of ...

On the beat: entertainment/Los Angeles

Entertainment PR masterminds have relied on the most innovative new-media tactics to connect with consumers. Still, 2007 might ultimately be remembered as the year PR ...

On the beat: healthcare

It's fair to say that healthcare hasn't enjoyed this type of attention in many years. From Michael Moore to Steve Case, just about everyone wanted ...