December 22, 2008 11 50 Issue of PRWeek

Launch Pad

Nickelodeon creates Web game to promote child empowerment

As a way to engage kids in helping the environment, Nickelodeon launched the yearlong "Big Green Help Global Challenge" and an accompanying online game (nick.com/biggreenhelp).

Editorial

End of year signals the need to revamp comms strategy

As 2008 ends, PRWeek takes a look back at the year in communications with our annual Book of Lists. It also gives all PR pros ...

PRWeek Column

The industry, like newspapers, might have problem with youth

If there is a favorite hand-wringing pastime in the communications industry, it is most certainly about the youth and their disinclination to read tangible media, ...

Book of Lists offers the chance to learn from this tumultuous year

The annual Book of Lists is one of the most fun, and most exhausting, features to work on at PRWeek. It's draining because it requires ...

Historic level of uncertainty will truly put PR to the test

Ever since Eliot Spitzer hit the skids in the most spectacular fashion, I have been unfettered by expectations that the world will go on as ...

Op-Ed

Make sure your help is wanted in '09

With unemployment at its highest point in 15 years and virtually every industry in the midst of widespread downsizing, one has to wonder, "How bleak ...

Special Reports

Book of Lists 2008

Though 2008 was dominated by a groundbreaking presidential election, there was still plenty of other news. PRWeek's editorial team reviews the year's PR hits and ...

On the beat: media

Financial reports and media news were largely intertwined in 2008, as many media companies - suffering from the economic downturn and fearing a barren 2009 ...

On the beat: technology/Bay Area

In 2007, tech PR embraced social media as a revolution. Through trial and error, the industry seemed more at ease with it. Today, it's rare ...

On the beat: public affairs

It's a tumultuous time in DC, as Barack Obama's election means some 8,000 politically appointed jobs open up that had been filled by Republicans - ...

On the beat: entertainment/multicultural

The start of 2008 didn't look promising for the entertainment industry, as the held-over Writers Strike affected production until its end in mid-February. As things ...

On the beat: consumer

Even before the credit crisis and gas prices hit $4 a gallon, consumer PR pros stepped up to the plate this year, in spite of ...

On the beat: financial

The financial beat I've been covering since this September is not the same beat I took on when I first began this position in the ...

On the beat: healthcare

For much of the year, the healthcare issue dominated the presidential election and campaigns. Then Wall Street suffered its collapse and what was once a ...