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Issue Archive
> December 19, 2005 Issue of PRWeek
December 19, 2005 Issue of PRWeek
PR Play
Branson shoots for the moon in latest project
Contrary to the beliefs of all you haters, doubters, and people who don't care to be wiped out in a Challenger-like disaster, it appears that ...
PRWeek Column
PR can be proud of its ambassadors that are heroes in the truest sense of the word
Consider this time last year.
Guest Column
When Hollywood hypes a movie, video games often win the most
My nephew excitedly phoned around Thanksgiving to tell me that the new "King Kong" was in stores.
Op-Ed
Public affairs faces a changing world
Public affairs is always evolving. As this transformation accelerates around the world, it's important to reflect upon the major trends affecting our profession.
Media fragmentation offers opportunity for comms pros
Broadcast PR is in a state of dynamic change. The internet and the rapid expansion of broadband, wireless technology, and cable and satellite media are ...
Special Reports
Book of Lists 2005
PRWeek's editorial team looks back at some of the highs and lows of an eventful year in PR.
Newsmaker
Stutzman stays strong for GOP in good times and bad
As Gov. Schwarzenegger's deputy chief of staff for communications, Rob Stutzman has seen the highs and lows of politics in the Republican party - and ...
News Analysis
Focus on people and truth is key to success in 2006
Six industry leaders share their thoughts about 2005 and how they envision PR evolving over what is sure to be a challenging next 12 months. ...
Focus
The third screen
Broadcast PR can be part of the portable video revolution.
Toolbox
Corporate videos and analysts
Briefing analysts about a new product, creating corporate videos for widespread use, and more
Toy Box
SimpleDrive is not the Apple of our eye
First the good news: SimpleTech's 4GB portable hard drive is cute, easy-to-use, and small enough to fit in even the tiniest of pockets.
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MSLGroup consumer director Sullivan passes away
Former Groupon comms chief joins Weber Shandwick
Minnesota Fire Service Foundation commemorates fallen firefighters
Newsmaker: Paul Hicks, NFL
The new influencer
Foursquare hires M Booth as AOR
Fleishman's Lachky joins Crocs as comms leader
Komen reversal shows power of social networks
Carmakers expand news cycle for Super Bowl ads
Should your strategy be the same when pitching reporters and bloggers?
The new influencer
NHTSA to seek comms, marketing support
Should your strategy be the same when pitching reporters and bloggers?
Newsmaker: Paul Hicks, NFL
MSLGroup consumer director Sullivan passes away
IRS seeks agency for compliance effort
Wayfair selects Lippe Taylor as first consumer firm
DC Influencer: Rachna Choudhry, Popvox
Minnesota Fire Service Foundation commemorates fallen firefighters
Former Groupon comms chief joins Weber Shandwick
Santorum celebrates three-state victory
ECU Communications to promote E-Verify service
Valuable to whom?
MSLGroup consumer director Sullivan passes away
Former Groupon comms chief joins Weber Shandwick
Social media is changing Super Bowl ad game
Pepsi wins Super Bowl 'meaningful' tweet contest
Jones-Dilworth launches press page-building software
Romney axes debate coach
IRS seeks agency for compliance effort
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