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Issue Archive
> December 19, 2005 Issue of PRWeek
December 19, 2005 Issue of PRWeek
PR Play
Branson shoots for the moon in latest project
Contrary to the beliefs of all you haters, doubters, and people who don't care to be wiped out in a Challenger-like disaster, it appears that ...
PRWeek Column
PR can be proud of its ambassadors that are heroes in the truest sense of the word
Consider this time last year.
Guest Column
When Hollywood hypes a movie, video games often win the most
My nephew excitedly phoned around Thanksgiving to tell me that the new "King Kong" was in stores.
Op-Ed
Public affairs faces a changing world
Public affairs is always evolving. As this transformation accelerates around the world, it's important to reflect upon the major trends affecting our profession.
Media fragmentation offers opportunity for comms pros
Broadcast PR is in a state of dynamic change. The internet and the rapid expansion of broadband, wireless technology, and cable and satellite media are ...
Special Reports
Book of Lists 2005
PRWeek's editorial team looks back at some of the highs and lows of an eventful year in PR.
Newsmaker
Stutzman stays strong for GOP in good times and bad
As Gov. Schwarzenegger's deputy chief of staff for communications, Rob Stutzman has seen the highs and lows of politics in the Republican party - and ...
News Analysis
Focus on people and truth is key to success in 2006
Six industry leaders share their thoughts about 2005 and how they envision PR evolving over what is sure to be a challenging next 12 months. ...
Focus
The third screen
Broadcast PR can be part of the portable video revolution.
Toolbox
Corporate videos and analysts
Briefing analysts about a new product, creating corporate videos for widespread use, and more
Toy Box
SimpleDrive is not the Apple of our eye
First the good news: SimpleTech's 4GB portable hard drive is cute, easy-to-use, and small enough to fit in even the tiniest of pockets.
Most Popular
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P&G's Hassall to retire; CPG giant to restructure comms
Porter picked by HHS to conduct $20m campaign
Critical Mention offers self-service solution to broadcast monitoring
Zuckerberg stays true to his brand, despite complaints
JPMorgan puts execs front and center as it deals with crisis
Porter's Oliver joins Powell Tate as public affairs SVP
Ann Taylor parent hires MSL New York as AOR
Struggling Best Buy names Furman its comms chief
GM shifts to content creation strategy on Facebook
LexisNexis picks C&W for risk unit awareness
P&G's Hassall to retire; CPG giant to restructure comms
Porter picked by HHS to conduct $20m campaign
Federal volunteerism agency hires GMMB for recruitment work
Fleishman names Tennyson corporate, PA leader
Struggling Best Buy names Furman its comms chief
Sleeping giant Japan is about to wake up
GM shifts to content creation strategy on Facebook
A campaign worthy of a Dundie award
Ten tips every PR pro must master when emailing clients
HHS-Porter campaign draws the right's ire
National Pork Board hires Ketchum after review
Fleishman names Tennyson corporate, PA leader
CDC looks for support for healthy dating, cancer efforts
NationalField taps Kwittken as US AOR
Struggling Best Buy names Furman its comms chief
AppSense selects Horn for US comms account
Hassall shaped P&G's future comms in three-year tenure
Sleeping giant Japan is about to wake up
GM shifts to content creation strategy on Facebook
IPO glitches to challenge NASDAQ's status
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