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December 17, 2007 10 49 Issue of PRWeek

Launch Pad

LimeLife and Bravo find a new avenue to feed 'Top Chef' fans

When LimeLife, a wireless content publisher for the women's market, approached Bravo about partnering to create a mobile game for the top-rated cooking competition Top ...

PR Play

Panties ploy is latest low at Wal-Mart

No matter how you feel personally about Wal-Mart, you can't accuse them of making stupid mistakes.

Media

BikeFest exhibits a growing appeal

'The Tonight Show with Jay Leno,' October 4, 2007

Journalist Q&A

Interview: Paul Boutin

Paul Boutin has been documenting the intersection of pop culture and technology for more than a decade. Formerly a senior editor at Wired, he is ...

Fact File

Tech marketing must now play well to the 50-and-older crowd

At a recent AARP exposition, Nintendo set up a booth, displaying the many Wii games, such as tennis, popular with the 50-and-older demographic. The booth's ...

Editorial

Lawyers must consult with corporate comms

What began with a T-shirt - an improv group creating a logo for its troupe based on the Best Buy logo - has quickly become ...

PRWeek Column

Recruitment must start early when seeking a diverse staff

At any one of the seven regional roundtables PRWeek hosts throughout the year, there are certain topics that always seem to come up, even when ...

Guest Column

Media offers chance to show relationship-building acumen

I was recently asked if I had advice for young pros trying to make lasting relationships with members of the news media.

Op-Ed

Give employees time to volunteer

Many people want to volunteer and help others, but don't follow through because they can't find time in their schedules. For PR pros who often ...

Special Reports

Diversity Survey 2007: The diversity riddle

The lack of diversity in PR is an issue that has persisted over the years. And while firms and corporations are devoting more resources to ...

Roundtables

Diversity Survey 2007: Progress report

Erica Iacono moderates this virtual roundtable where PR educators share their perspectives on the diversity issue—and what agencies and corporations can do to improve the ...

Newsmaker

Goldman gets the word out for striking writers

On a frigid December afternoon, a group of around 100 writers trudged in a self-contained circle outside of HBO's headquarters on Sixth Avenue in Manhattan.

Campaign

Exhibit benefits from viral tack

With its new traveling exhibit, Frogs: A Chorus of Col-ors, the Houston Museum of Natural Science (HMNS) wanted to veer away from weighty topics which ...

'Aging Revolution Summit' prompts national attention

Jeff Petty, CEO of Wesley Enhanced Living, which operates long-term care facilities, has long felt that the US isn't ready for the rising number of ...

Sci-Fi Channel's contest draws thousands of entries

Tying into the futuristic theme of the Sci-Fi Channel show "Eureka," whose main character lives in a thinking, talking home, the NBC Universal channel teamed ...