December 15, 2008 11 49 Issue of PRWeek

Launch Pad

ESPN Deportes puts the fans in charge for its fifth anniversary

To celebrate the fifth anniversary of ESPN Deportes, the Spanish-language TV network is working to engage more fans through its "ESPN Deportes Replay" campaign.

Media

Buddy Media grows on AdAge.com

Who is your client? What are its media goals?

Journalist Q&A

Interview: Ta-Nehisi Coates

Ta-Nehisi Coates is a contributing editor and blogger for the 150-year-old, The Atlantic and author of the book The Beautiful Struggle: A Father, Two Sons, ...

Editorial

Edginess should never outshine brand identity

While brands need to break out of their proverbial boxes in terms of messaging, companies should remain cognizant that at day's end, they're still service ...

PRWeek Column

Diverse approach is needed to tackle one of PR's major issues

There are some issues that always seem to generate debate in the PR industry. But perhaps the one that stirs up the most passionate discussion ...

Lutz will face a different standard in new PR role

In a November 21 post to GM's Fast Lane blog, vice chairman Robert Lutz deflected speculation about the US auto industry's appeal to Congress. "

Guest Column

It's time to hand out bonuses; but wait, in this environment?

Many companies are in a predicament right now. Their financial performance during the first half of the year was fairly strong and, as such, their ...

Op-Ed

CEOs need to focus on communicating

We're steering through a financial crisis that has devalued home prices, put thousands out of work, and capsized the finance sector. Questions abound. For people ...

Special Reports

Diversity Survey 2008: A step in the right direction

While the past few years have seen commitment to the PR industry's diversity problem, the 2008 PRWeek/Hill & Knowlton Diversity Survey shows that much still ...

Newsmaker

Hale finds the proper angle for all BSH comms

Marni Hale knows that the German company Bosch and Siemens Home Appliances Group (BSH) might not be on the tips of consumers' tongues in North ...

Campaign

Symantec 'Tweets' its way to a successful conference

Symantec wanted more seamless communication for its Vision 2008 conference, which had about 4,000 attendees. The conference includes an exhibit hall consisting of about 40 ...

ReadyPA prepares for a disaster

When the Pennsylvania Emergency Management Agency (PEMA) was conceiving ReadyPA, a campaign to motivate Pennsylvanians to prepare for a disaster, it faced a daunting challenge.