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December 15, 2003 Issue of PRWeek

New Tyson office to handle animal-wellness concerns

SPRINGDALE, AK: Tyson Foods has opened an office of Animal Well-Being, seeking to assure retail and food-service customers as well as consumers that it takes ...

Mackey moves to H&K to head firm's NY corporate unit

NEW YORK: Hill & Knowlton has appointed Judi Frost Mackey as SVP and director of the New York office's corporate and financial practice.

G4 powers up its PR as expansion looms

LOS ANGELES: Video-gaming network G4 has hired a new head of communications as the company begins plans for aggressive expansion and possible mergers.

Stars provide content in Amazon's holiday efforts

SEATTLE: Tom Brokaw, R.E.M., Christy Turlington, and Hillary Clinton are among the many celebrities spreading more than holiday cheer at Amazon.com. They're also helping the ...

WA antismoking group brings in Wag Ed

SEATTLE: The Center for Health Promotion (CHP) has selected Waggener Edstrom Bioscience to handle PR responsibilities during its spin-off from Group Health Cooperative and across ...

Mercedes' Keogh to take on new GM role at Smart USA

MONTVALE, NJ: Scott Keogh, former GM of corporate communications for Mercedes-Benz North America, has been promoted to a new position, general manager of Smart USA.

Cold Stone hunts for local agencies as chain grows

SCOTTSDALE, AZ: Cold Stone Creamery, a fast-growing franchisor of ice-cream shops, is searching for local PR firms on the East Coast, in the Midwest, and ...

Bread industry plans effort to enter debate over carbs

WASHINGTON: The National Bread Leadership Council plans a stepped-up program of industry relations, media relations, and nutritional research to remind Americans why bread is an ...

News Briefs

Nakajima named head of corporate comms at Sybase

DUBLIN, CA: Sybase has hired Leslie Nakajima to fill the new position of senior director of corporate communications. Nakajima will oversee all internal and external ...

Sun expands Lark's role amid increased pressure

SANTA CLARA, CA: Sun Microsystems has increased the scope of its communications department's responsibilities at a time when the technology company is feeling increased competitive ...

SOX Act changed in-house comms jobs, finds survey

NEW YORK: Eighty-six percent of corporate communicators said that the Sarbanes-Oxley Act has changed the nature of their jobs, according to a new survey conducted ...

Plans for coverage of retail begin long before holidays

NEW YORK: Media reports and speculation about the spending habits of Americans during the holiday season - long seen as an indicator of the macro-economy's ...

OSDL consortium to educate media, analysts on Linux

BEAVERTON, OR: The Open Source Development Lab has launched a campaign to educate the media and analysts about how the controversial operating system is developed.

Antipiracy campaign to precede Grammys

LOS ANGELES: The Recording Academy will launch a public education campaign about music downloading the week of the Grammy Awards, this February.

'New thinking' was behind A&F pulling racy Xmas catalog

NEW ALBANY, OH: Abercrombie & Fitch denied that its decision last week to discontinue its A&F Quarterly was a move prompted by the spate of ...

Wenner Media brings in GQ's Dallos to head up corporate comms

NEW YORK: GQ PR director Lisa Dallos is leaving that men's magazine to head up communications for Wenner Media's stable of magazines, as well as ...

Quinn Gillespie is acquired as lobbying shops stay hot

WASHINGTON: WPP's purchase of lobbying shop Quinn Gillespie & Associates (QGA) last week appears to be evidence that the sector remains a rare hot spot ...

CDC assumes communications lead as flu epidemic grips the US

ATLANTA: The Centers for Disease Control and Prevention (CDC) has taken the lead in communicating with the American public as the nation battles one of ...

Drobis announces retirement after 36 years at Ketchum

NEW YORK: David Drobis, Ketchum chairman and senior partner, will retire at the end of this month, marking the end of a 36-year run at ...

EDITORIAL: The PR industry has to pounce on its current opportunity to move up the marketing ladder

The road to the C-suite is not paved solely with corporate communications, major announcements, or crisis work. Increasingly, as companies seek better ways to compete ...

OP-ED: Business climate necessitates budgeting flexibility

It's time for the annual winner-take-all event where the best players battle for supremacy. In the sports world, most think I refer to the World ...

ANALYSIS: From Spitzer to Spears, PR shaped the stories of 2003

From SARS to Sarbanes-Oxley to Britney and Madonna locking lips, Melanie Shortman looks at how PR played a powerful role in the major events of ...

PAUL HOLMES: What many in PR view as "progress" merely highlights how far the industry still has to go

Here's the "good news" from the first paragraph of a press release issued by the International Association of Business Communicators: in a July 2003 poll, ...

From patient to consumer

Sara Calabro discovers that healthcare PR strategies are now going beyond science in order to address consumers.

THE PUBLICIST: Tonight Show spot has Cruise wrestling with image problem

Tom Cruise's image is as carefully managed as that of any actor in Hollywood.

PR PLAY OF THE WEEK: Gore gives his party reason to celebrate

NEW YORK: In endorsing Presidential aspirant Howard Dean last week, Al Gore presented the American public with a strong sign of unity within the Democratic ...

TOY BOX: You'll want to move fast to get S.L.O.W

RadioShack's shot at capitalizing on the craze associated with the big-screen version of The Cat In The Hat is this mini-version of the film's Super ...