December 13, 1999 Issue of PRWeek

Archive

PR domain name has dollars 3 million as target

Washington, DC: It looks like it’s going to be a merry Christmas for Beltway PR pro Ed Segal.
 

PRWeek Awards finalists named

NEW YORK: Start dusting off the tuxedos and prom dresses. PRWeek has announced the finalists for its first-ever awards ceremony.
 

Monster.com taps Weber after three-way challenge

MAYNARD, MA: After a three-month search, leading Internet career site Monster.com has selected Weber as its agency of record. The firm beat out Cone, Edelman and the ...
 

DC clout boosted as WeberMcGinn purchases BG&R

WASHINGTON, DC: Weber- McGinn (WM) increased its already sizeable clout in the nation’s capital last week with the purchase of heavy-hitter government relations firm Barbour Griffith & ...
 

NEWS BRIEFS

NEW YORK: Ogilvy has added John Lovallo to head the financial communications arm of the firm’s corporate practice. Lovallo, who joins as an SVP, was previously SVP/IR ...
 

PR21 hits hi-tech hinterland St. Paul

ST. PAUL: Edelman subsidiary PR21 announced last week that it has chosen St. Paul for its latest expansion.
 

WTO chaos: victory for ’grassroots’ PR

WASHINGTON, DC: While the World Trade Organization’s recent meeting in Seattle may have seemed from afar to be the embodiment of chaos, the guerrilla PR unleashed by ...
 

Halpern trades in space for a place on soccer team

NEW YORK: Meredith Halpern has traded in outer space for the more earthly theater of a soccer pitch.
 

CompUSA taps Lagrant as gateway to black America

DALLAS: In a bid to widen its universe of potential consumers, CompUSA last week hired Lagrant Communications to handle PR and advertising for the US African- American ...
 

New golf news and e-commerce web site

ORLANDO: Fore! LiquidGolf.com, a new golf news and e-commerce web site, is swinging for the greens with the hiring of well-known golf marketing specialist Holly Geoghegan as ...
 

V.C. firm to create healthcare group

CHICAGO: Private equity firm GTCR Golder Rauner has teamed up with former CommonHealth CEO Gil Bashe to form a new healthcare marketing services network.
 

On the Scene will offer stock option to 40 employees

LOS ANGELES: On the Scene Productions, a provider of SMTs, VNRs and electronic press kits, today announced that it has begun transferring 50% of company ownership to ...
 

Council of PR Firms unveils firm-search Web service

NEW YORK: With companies clamoring for PR help, the Council of Public Relations Firms just made the search process a little easier.
 

Maxxcom buys two integrated shops, hunts for more

TORONTO: Canadian holding company Maxxcom last week purchased twointegrated shops - one in the US and one in Canada - and its buyingbinge may just ...
 

McDonald’s franchisees replace Alta with Tierney

PHILADELPHIA: McDonald’s Philadelphia-area franchisees last week made their long-awaited choice of a lead agency, hiring The Tierney Group to head their regional PR.
 

Womenconnect lures PSINet pro

MCLEAN, VA: The web site Womenconnect.com has hired Sara Gilbertson away from PSINet to serve as its SVP of marketing.
 

B&O hires USA Today vet

SAN FRANCISCO: Veteran business journalist Bill Meyers, most recently a senior staff writer at USA Today, has signed on with Blanc & Otus as VP of media ...
 

Capital Strategies acquires FGI arm

RALEIGH, NC: PR and public affairs specialists Capital Strategies last week announced plans to acquire the Marketing Communications Group of FGI, a Chapel Hill, NC-based research and ...
 

Corporate budgets set to climb by 2001

LONDON: Three out of four corporate communications executives in Europe expect corporate image budgets to increase over the next two years, with Internet branding initiatives responsible for ...
 

Hoffman launches Hong Kong office and taps agency veteran to direct it

HONG KONG: Continuing its aggressive Asia Pacific push, The Hoffman Agency last week announced the opening of an office in Hong Kong.
 

BSMG poised for Latin American buys

BUENOS AIRES: Hoping to become more of a player in the Latin American PR scene, BSMG is about to launch a shopping spree in the region.
 

Text 100 stock on upswing already

LONDON: The overwhelming success of Text 100’s debut on the London stock market last week should give the PR industry a shot of confidence as it enters ...
 

Humana taps TV reporter to head media relations

LOUISVILLE: Healthcare and life sciences giant Humana has named Mark Mathis as its Green Bay, WI-based manager of media relations.
 

Philly calls for army of PR volunteers to handle GOP convention

PHILADELPHIA: With more than 15,000 members of the media expected to descend upon Philadelphia next summer for the Republican National Convention (RNC), local PR leaders and the ...
 

Exxon Mobil pumps up the publicity following merger

DALLAS: Following the Federal Trade Commission’s approval of Exxon Mobil’s dollars 81 billion marriage on November 30, the newly merged company has begun to tout itself and ...
 

Two top PR pros to leave Fina prior to Houston move

PLANO, TX: Petrochemical giant Fina will be missing two of its top PR pros and four other high-level executives when it relocates to Houston next year.
 

Telecom provider calls for progressive, aggressive first agency

GOLDEN, CO: New Global Telecom (NGT), a facilities-based telecom provider, is on the hunt for its first-ever PR agency.
 

Trahan, Burden & Charles takes DC

WASHINGTON, DC: The Baltimore-based Trahan, Burden & Charles (TB&C) has again expanded its east coast presence, launching a Washington, DC office to complement its recently opened New ...
 

P&G embarks on anti-rash diaper dash across US

CINCINNATI: Hoping to spur sales of its new Pampers Rash Guard diapers, Procter & Gamble is hitting the road with a seven-city PR campaign.
 

Y2K glitches expected to dent calm in auto industry

LOUISVILLE: While the auto industry had a rare good year in 1999 when it came to crisis communications, Y2K won’t be anywhere near as quiet, the Institute ...
 

EJW pegs Puckett for new ’creative strategist’ post

DULLES, VA: The E. James White Company (EJW), an integrated ad/PR agency, has hired veteran marketer Bill Puckett and installed him in the new position of executive ...
 

Edelman taps Chicago vet to spearhead tourism arm

CHICAGO: Edelman has launched a national tourism practice and tapped SVP Jill Collins to lead it.
 

Hi-tech journalists once again rap pros

WATERTOWN, MA: Yet another story chronicling the problems journalists have with PR pros has continued to galvanize the industry more than a month after its initial publication.
 

EDITORIAL: WTO: where’s the communication?

What a mess the World Trade Organization made of its communications.
 

ANALYSIS: Client Profile - How to position a 200 year-old Internet firm. Britannica knew that its move from print to online wouldn’t be easy. And when an influx of visitors overloaded its new web site, a PR disaster was looking likely. Savvy PR ba

When Tom Panelas started working at Encyclopedia Britannica around 18 years ago, the company had inked a deal to make its content available through Lexis-Nexis. The idea ...
 

THINKPIECE: At the root of our fascination with CEOs is the US culture of hero-worship that downplays the team

A friend inquired the other day about why corporate reputations in the US seem so closely tied to the personalities of their CEOs. The obvious answer is ...
 

INSIDE THE BELTWAY: In the hotly contested New York Senate race, neither Rudy nor Hillary is beyond reproach

There are close races on the horizon that will affect control of the Senate after 2000 - none more interesting than the contest in New York between ...
 

ANALYSIS: Measurement Standards - Will Nielsen score in standards crusade? When a company like Nielsen enters the PR measurement race, people stand up and take notice. But can the research titan do any better at solving the industry’s most vexing

Last week’s splash that Nielsen Media Research has agreed to share its coveted demographic measurement data with Porter Novelli generated substantially more buzz than your average industry ...
 

ANALYSIS: Profile - FH’s game plan: conquer US, then the world John Graham was writing Hallmark cards when Bob Hillard brought him to his fledgling firm in St. Louis. Over 30 years later, this poet-turned-CEO is poised to take Fleishman-Hillard to

John Graham attended the University of Missouri’s journalism school on a track scholarship. Today at age 62, the chairman and CEO of Fleishman-Hillard is still running - ...
 

WEEKLY WEB WATCH: How protesters in Seattle used Internet to outmaneuver WTO

The World Trade Organization meeting in Seattle will be remembered not only for tear gas and riot police. It will also come to be seen as ...
 

MEDIA: More company at breakfast time: CBS’s Early Show

Mariah may have switched to its rival morning show at the last minute, but the execs at the Early Show intend to the teach Today a lesson ...
 

MEDIA WATCH: Millionaire quiz show is a ratings windfall for ABC

ABC’s decision to use a retooled British quiz show as a limited-run series for sweeps has brought results that are far beyond what the network ever imagined. ...
 

THE BEST AND WORST PUBLICITY OF 1999: From Blair Witch to the two Bills (Clinton and Gates), it was quite a year for reputations and public relations. Aimee Grove recounts the most memorable moments

Jesse Ventura, Pokemon, Microsoft, The Blair Witch Project, Cisco Systems. These are just a few of the winners in the war for publicity in 1999, according to ...
 

FINAL COUNTDOWN: PRWeek Awards shortlist - The first round of judging is over, and the finalists for the first annual PRWeek Awards are chosen. So which campaigns, teams, individuals and stunts made it?

The waiting is over. The finalists for the first-ever PRWeek Awards were announced this week, and the countdown to the big day (Feb. 15, 2000) starts here.
 

CAMPAIGNS: Service launch - Starwood seeks customer loyalty

Client: Starwood Hotels & Resorts Worldwide (White Plains, NY)
 

QUESTIONS & ANSWERS: Kelly Cutrone & Jen Gross

Kelly Cutrone and Jen Gross, co-founders of the LA-based People’s Revolution, are fearless, very literary and just a little bit nuts. With a client roster that ranges ...
 

Tales from Tinseltown - Man on the Moon’ stunt sends Universal and Carrey into orbit

A recent PR debacle has Hollywood rethinking the old tenet that ’any publicity is good publicity.’
 

DIARY: Dot-com start-up stunt startles NYC’s regular zombies

Isn’t New York City scary enough already? Not according to The Winchester, MA-based TheJelly Public Relations and New York’s Grey Advertising.
 

DIARY: Giuliani begs Bill for funds to fight Hillary challenge

Following a volley of bizarre Hillary-style PR gaffes (like her becoming a lifetime Yankee fan), Rudy Giuliani has crept back into the New York Senate race PR ...
 

DIARY: Who’s Ricky Martin anyway? Go Geek!

We like to think we enjoy a wonderful relationship with our readers, and we’re particularly proud of your willingness (often bordering on fanaticism) to submit ideas to ...
 

DIARY: Tribal villager, 62, fronts Web effort

The clamor for media attention by competing dot-coms has reached such deafening levels these days that companies are going to the ends of the earth to rise ...
 

DIARY: Anyone for a few Z’s on the beach?

In lieu of sending fruitcakes this holiday season, Z Communications has opted to put its name under the feet of its clients - literally.