December 11, 2006 Issue of PRWeek

Launch Pad

OutOnTheNet.com targets GLBT community directly

With a focus on travel, entertainment, health, finance, tech, and fashion, OutOnTheNet.com was created to serve as "a portal for the gay world" - an ...

PR Play

A pill works for Planned Parenthood

When was the last time you got excited about a boring old free giveaway program?

Media

'Ellen' talks up Komen Foundation

The Ellen DeGeneres Show, October 20

Journalist Q&A

Interview: Elinor Tatum

The New York Amsterdam News is a 98-year-old Harlem-based weekly newspaper that reaches the African-American community. Elinor Tatum inherited the jobs of editor-in-chief and publisher ...

Fact File

Replacing dragon will not fully symbolize a rebranded China

Countries, like any brand, need PR and a clear brand message to convey their national sentiment and their mission moving forward. How a country is ...

Editorial

McDonald's marketing efforts are working out

In the week when New York City finally got around to banning trans fats, McDonald's touted its own healthy commitment with the introduction of a ...

PRWeek Column

With diversity still challenging industry, clients must call for it

This week's fourth annual PRWeek/Hill & Knowlton Diversity Survey shows an industry that is still palpably struggling with the level of diversity within its ranks. ...

Guest Column

News media must offer same transparency they demand

As I write this, scores of employees at the San Jose Mercury News, Silicon Valley's daily newspaper, are sitting by their phones at home. They're ...

Op-Ed

PR's best bet to regulate itself now

The writing's on the wall: The practice of PR will be licensed. It's not a question of if. It's a question of when and how.

Feature

Diversity Survey 2006: Diversity from the top down

The PR industry's battle for diversity needs to be fought at all levels, from the C-suite to the classroom. Tonya Garcia and Randi Schmelzer report ...

Roundtables

A brotherly community

In the fourth year of its Regional Forums, PRWeek is returning to cities it has previously visited, as well as adding a handful of new ...

Newsmaker

Sernovitz teaches ethics of tactic to WOMMA set

The Word of Mouth Marketing Association (WOMMA) is arguably among the fastest-growing trade groups.

Campaign

GlobalSpec honors engineers

As PR counsel to engineering search engine GlobalSpec, Tech Image's work had focused on trade industry publicity to help build the company's registered user base. ...

Award touts civic-minded efforts of baby boomers

Baby boomer stories typically discuss the same things: Social Security, the graying of the population, golf, or medical problems.

Hyundai lends a hand to help children fight cancer

Hyundai Motor America and Hyundai dealers nationwide have been doing their part in the fight against pediatric cancer for years now by donating a portion ...

Media Analysis

Citizen journalism acceptance impacts PR

This time last year, YouTube was just breaking out of its beta period to quietly launch what has since become a cultural phenomenon - not ...

Letters to the Editor

PRSA needs to step it up

I was delighted to read your November 20 column that addressed the status and needed actions for PRSA. I hope that in the future PRWeek ...

News Analysis

Crossover of fields changing business

Merging of entertainment and corporate PR places premium on the ability to transition between them

Corporate Profile

CVB bringing people back to the bayou

With New Orleans' image still battered after Katrina, visitors bureau works to rebuild tourism industry

Agency Business

Flexibility makes maternity leaves manageable

Chris Blake, account director at MSR Communications, remembers it like it was yesterday.

Media Roundup

Trends, not brands, drive home decorating

Neither declining residential real-estate prices nor the rising cost of building materials seems to be cooling the white-hot home improvement boom in the US. As ...

Technique

The language of motivation

With PSAs, you have just a short time to get people to act.

Toolbox

Blogs' reputation impact, the future of VNRs, more

What effect can blogs have on a company's reputation?

Expert Advice

How do communications agencies build collegiality and cooperation among their staff members?

[An agency should be] created with the belief that [it] would grow in direct proportion to clients' success.

Inside Information

Texting offers versatile option to reach broad audience

Cell phones and mobile devices like the BlackBerry reached a certain level of ubiquity some time ago. And one of their growing applications is text ...