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December 10, 2007 10 48 Issue of PRWeek

Launch Pad

Direct Energy helps consumers save green this holiday season

Direct Energy, an energy-related service provider, is trying to emphasize to people that in order to lower their energy bills, they must look at not ...

PR Play

Spirit denies an innuendo behind offer

Admit it. When the weather's cold outside and you're home alone, you've had a few daydreams about MILFs.

Media

ASPCA finds match for 'USA Today'

The ASPCA is a leading animal-welfare organization. What are its media goals?

Journalist Q&A

Interview: Evan Smith

Former New Yorker Evan Smith took over the reins at Texas Monthly soon after President Bush was sworn into office in 2000. Smith talks to ...

Fact File

Cookies offer a sweet way for ladies to connect with friends

Pepperidge Farm, owned by the Campbell Soup Company, is offering women the chance to improve their social lives by "Connecting through Cookies."

Editorial

Industry should learn from Dell's latest move

Before last week, it was entirely possible that Dell would scrap its quest to combine all of its marketing disciplines under one holding company-created agency ...

PRWeek Column

Paying writers per page view may not be the best strategy

One can forgive the traditional media for the somewhat over-the-top reportage devoted to last week's discovery that three of Gawker's editors - half its staff ...

Guest Column

Online news sites critical for holding reporters accountable

A measure of honor in journalism is the willingness to own up to mistakes. By that standard, Time has failed with a grossly inadequate response ...

Op-Ed

Word-of-mouth, PR are a good fit

A recent PQ Media study reports spending on word-of-mouth marketing in 2006 was nearly $1 billion, up from $76 million in 2001, and is expected ...

Millennials dispel spoiled reputation

At nearly every gathering of pros in my age group (let's just say 40-somethings), I hear the same lament, "What about the younger staff? They ...

Feature

A plan for the future

Bayer and its comms team have made improving science education a priority for the company and its employees.

Newsmaker

Carr helps broaden Hallmark Channel's view

Two major announcements were keeping Nancy Carr, SVP of corporate communications for the Hallmark Channel and Hallmark Movie Channel, very busy of late. The Hallmark ...

Campaign

Site looks to include community

Westchester Medical Center (WMC) is a level-one trauma hospital, academic institution, and the primary tertiary care facility for seven New York counties. Thus, Serving a ...

Haagen-Dazs creates buzz with its exclusive deliveries

Haagen-Dazs decided that it wanted to introduce a unique line of ice cream that used rare ingredients from around the world.

Slow reveal increases hype for star-studded fundraiser

VH1's Save the Music Foundation, a charity that works to provide new and used instruments to public school music programs, decided that a splashy New ...

Media Analysis

Sensational reporting can be bad news

The week after Thanksgiving, newspapers across the country made space to call out the disappearance - now murder - of Emily Sander, an outgoing, well-liked, ...

Sensational reporting can be bad news

The week after Thanksgiving, newspapers across the country made space to call out the disappearance - now murder - of Emily Sander, an outgoing, well-liked, ...

News Analysis

Health PR must adapt to shifting target

Now that obesity rates have stalled, healthcare comms pros need to use new outreach tactics

Corporate Profile

Cbeyond heightens its community role

Company's volunteer and networking initiative benefits both employees and the community.

Agency Business

Staff motivation presents a holiday challenge

Time off, a dip in activity, and end-of-the-year bonuses are what come to mind for most employees in December.

Media Roundup

Mass appeal key to comic book pickup

Whether it's films based on Spider-Man, X-Men, and The Fantastic Four, or celebrities like Nicolas Cage who are now writing their own titles, comic books ...