December 08, 2008 11 48 Issue of PRWeek

Launch Pad

Stardoll, Alberta Ferretti bring high fashion to virtual audience

Alberta Ferretti partnered with Stardoll, a virtual fashion network (stardoll.com) aimed at 9- to 17-year-olds, to launch a virtual promotional boutique. Designed like the store ...

Media

'Post' helps reignite Milk-Bone brand

Who is your client? What are its media goals?

Journalist Q&A

Interview: Sam Grobart

Sam Grobart, a former "go-to gadget guy" at a number of magazines, is now assistant technology editor at The New York Times. He speaks with ...

Fact File

Cyber bullying verdict is yet another win for transparency

After the recent conviction of a woman in a cyber bullying case that took place on MySpace, many in the blogosphere and elsewhere are mulling ...

Editorial

Long-term PR goals pay off for organizations in the end

During hard economic times, the emphasis on ROI intensifies.

PRWeek Column

Misuse of social networks will not win you friends in the press

A few days ago, I received a friend request on Facebook. I admit, I wasn't as quick to join the social networking phenomenon as one ...

Guest Column

Obama's actions up to this point speak even louder than his words

Barack Obama might become the most eloquent US president in at least a generation. He knows that power words help to educate, inspire, and motivate. ...

Op-Ed

Keys to client success in a recession

In spring of 2007, I heard an economist speak about the housing market and economy for the coming years and what it meant for business ...

Prompting confidence with investors

The market's performance calls to mind a slow-motion train wreck, but a more apt analogy might be an avalanche, with vast resources sliding southward, burying ...

Special Reports

40 Under 40 2008

In this special, PRWeek's editorial team profiles 40 PR professionals under the age of 40 who have accomplished much in their relatively short careers, indicating ...

Feature

Industry shake-up

Dr Pepper and Ketchum work together to tie the brand to Web phenomena.

Newsmaker

Proposition 8 battle brings out the best in Karger

After several decades working as a behind-the-scenes strategist, Fred Karger finally took the stage on July 18.

Campaign

Janovic stirs up brand awareness

Janovic Paint and Decorating Centers has 11 stores serving Manhattan and was bought by Benjamin Moore in 1999. Rich Wilczynski, director of marketing at Janovic, ...

St. Paul utilizes the RNC to escape Minneapolis' shadow

Though known as the Twin Cities, St. Paul has frequently lost the limelight to its sister city, Minneapolis. When the 2008 Republican National Convention (RNC) ...

American Legacy tells teens the 'Truth' about smoking

Every summer, a group of twentysomethings travel to events in the US attended by teens. Crew members tell personal stories about the effects of tobacco ...

Media Analysis

Abrams' controversial new firm fills niche

Dan Abrams learned shortly after announcing the launch of his new consulting firm, Abrams Research, the sting of the working press.

News Analysis

Black Friday opens door to more outreach

Post-Thanksgiving sales were solid, but retailers face a major challenge in maintaining momentum

Media Roundup

College sports score in numerous markets

Whether it's the intense speculation about this year's college football bowl season and which teams will play in the BCS championship game, or the heightened ...

Technique

An effective and entertaining exhibition

The trade show floor is a good place to make new contacts and impressions, finds Craig McGuire

Toolbox

Comforting clients in a down economy, pro bono PR, more

What are some ways to comfort a panicked client in tough economic times?

Expert Advice

What are some ways I can use social networks to find a new job or advance my career?

In the advent of social networking, there are new mediums to help in job searching or bolstering your connections.

Inside Information

Growing ease of social media provides help to PR pros

Given all the interest in social networking sites like Twitter and Tumblr these days, it can be overwhelming for PR pros to understand which sites ...