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December 02, 2002 Issue of PRWeek

Prudential recognizes PR implications of its gag order on analysts

NEW YORK: Prudential Securities, the brokerage arm of Prudential Financial, has taken the unusual step of forbidding its stock research analysts to speak to the ...

ONDCP targets teens with its $100m anti-marijuana push

WASHINGTON: The White House Office of National Drug Control Policy (ONDCP) will invest nearly $100 million over the next year to convince 14- to 16-year-olds ...

Qwest creates new top job to highlight community efforts

DENVER: Qwest is dedicating itself to community service in an effort to restore the public's trust in the beleaguered firm.

92nd Street Y hires Citigate Sard in the midst of Grubman debacle

NEW YORK: Caught in the middle of the latest Wall Street analyst e-mail imbroglio, the 92nd Street Y has retained crisis PR firm Citigate Sard ...

Delta taps Express veteran to help new airline take off

ATLANTA: Delta has appointed Stacy Geagan, a veteran of its Express and Shuttle brands, to head of corporate communications for its new, yet-to-be-named, low-cost airline.

FH GPC chosen by state college body

WASHINGTON: Fleishman-Hillard's government-relations subsidiary FH/GPC has won a major contract from the National Association of State Universities and Land Grant Colleges.

Text 100 stressing China with revamp

BEIJING: Text 100 is restructuring its North Asia operations to stress its China-led strategy. The move comes after the rebranding of marketing-services parent OneMonday Group ...

DanceStar USA links with Global Talent to push awards

MIAMI: In an effort to become the Grammy Awards of dance music and the club scene, DanceStar USA 2003, The American Dance Music Awards, is ...

NEWS BRIEFS: DigitalThink picks Edelman to provide PR

SAN FRANCISCO: DigitalThink, a custom e-learning company, has picked Edelman's Silicon Valley office to provide local and national PR. Edelman will develop and deliver messaging ...

NEWS BRIEFS: Asbury launches event-planning division

LOS ANGELES: Asbury Communications has launched an event-planning division, Asbury Event Productions, that will offer planning services to local and national corporate and entertainment clients.

NEWS BRIEFS: Appointment at FitzGerald Communications

BOSTON: FitzGerald Communications has tapped Jesse Ciccone to fill the new position of VP of life sciences. The new position follows FitzGerald's expansion of its ...

NEWS BRIEFS: Sterling Communications adds hi-tech clients to roster

GIG HARBOR, WA: Sterling Communications has added three hi-tech clients to its Northwest roster: Elematics, a software vendor for global communications networks; Merant, a business-information ...

NEWS BRIEFS: Appointment at Forsythe Technology

SKOKIE, IL: Forsythe Technology, a technology-infrastructure services firm, has named Stacey Reineking to the newly created position of director of corporate communications. Reineking will develop ...

NEWS BRIEFS: Lava Trading selects Arnold PR as AOR

NEW YORK: Lava Trading has selected Arnold Public Relations as its AOR. Lava Trading develops software for equity traders, and provides market data distribution, trading ...

NEWS BRIEFS: Valent BioSciences hires Archer Malmo

MEMPHIS, TN: Valent BioSciences, a Libertyville, IL company that produces environmentally compatible pesticides and farm chemicals, has hired Archer Malmo for integrated marketing, including PR ...

NEWS BRIEFS: Appointment at Jaffe Associates

BETHESDA, MD: Jaffe Associates, a business-development consultant for professional services, has named Liz Lindley VP, director of media relations. She will work from New York ...

NEWS BRIEFS: Appointment at Slack Barshinger

CHICAGO: Robin Liddell has become director of customer learning, essentially head of research, at Slack Barshinger, a b-to-b marketing communications agency. Liddell had been VP ...

NEWS BRIEFS: Stanton Communications wins account

BALTIMORE: Stanton Communications will handle marketing communications, media relations, and strategic counsel for Katz, Abosch, Windesheim, Gershman & Freedman, P.A., one of the 125 largest ...

NEWS BRIEFS: ScripNet retains The Firm PR & Marketing

LAS VEGAS: ScripNet, a pharmacy cost-management company, has retained The Firm PR & Marketing to handle its PR and marketing efforts in Nevada and other ...

Formula PR brings in Millikin to head up new NYC office

NEW YORK: Formula PR, a San Diego-based PR firm, is shoring up its presence in New York with a new office.

Eli Lilly PR head to take on global role for Allied Domecq

LONDON: Liquor giant Allied Domecq has appointed Eli Lilly European communications head Stephen Whitehead as global corporate affairs director.

Half Price Books lawsuit doubles as PR plan

DALLAS: Heavy use of publicity makes Half Price Books' filing of a federal trademark-infringement lawsuit against Barnes & Noble (B&N) seem as much a public ...

Dell reaps rewards of Axim leak before Comdex debut

ROUND ROCK, TX: Dell's desire to enter the PDA market with a roar at Comdex was somewhat muted by an overeager and anxious media.

Edelman opens up Portland tech hub despite downturn

PORTLAND, OR: Edelman is opening an office in Portland, OR to serve as the firm's hub for its Northwest hi-tech practice.

SEC enforces rules of Reg FD on three corporations

NEW YORK: More than two years after the SEC adopted Regulation Fair Disclosure (Reg FD), the agency handed down its first set of enforcement actions ...

Rockettes to feature in American Airlines ad campaign

The Radio City Rockettes feature in an American Airlines PR and ad campaign playing off the airline's "More legroom" tagline. The New York City-area campaign, ...

Pokemon USA hires its first director of PR

NEW YORK: Pokemon USA has named Amy Wexler to be its first-ever PR director as the company expands its US base of operations to support ...

Golin vet is named CEO of Huntsworth

NEW YORK: After his sudden departure from Golin/Harris, financial communications veteran Richard Wolff has emerged as head of the holding company that recently bought Thomson ...

CRT loses founder as Hipple departs

RICHMOND, VA: After just seven months as president of Carter Ryley Thomas PR (CRT), J.R. Hipple has quit, citing the desire to spend more time ...

Hallmark Channel PR splits into two units

LOS ANGELES: The Hallmark Channel has split its PR department into two divisions in an effort to raise its profile.

PHARMA'S PR DIAGNOSIS: Healthcare comms execs outline sector challenges

NEW YORK: Over 150 communications professionals gathered at PRWeek's inaugural healthcare conference, "Pharma's PR Diagnosis," to hear from a series of speakers and panelists about ...

PHARMA'S PR DIAGNOSIS: Pharmaceutical industry's cure lies in hands of PR pros, says Trombetta

NEW YORK: Dr. Bill Trombetta, professor of pharmaceutical strategy and marketing at St. Joseph University, delivered an enthusiastic call for PR professionals to come to ...

EDITORIAL: PR people can't merely talk about business, they must start talking like business people

During the PRSA's annual conference in San Francisco, industry leaders exhorted assembled professionals to learn more about business, to become educated on the language of ...

THOUGHT LEADER: In times of crisis, the best defense is a good offense

Communicating in these difficult times can be thought of like a title fight. First you need to be able to defend and deflect. Then you ...

ANALYSIS: Holiday shopping season ushered in by uncertainty

PR plans for the holiday shopping season are moving apace, even as doubts linger about just how much consumers will spend this year.

PAUL HOLMES: Citigroup's dealings with Grubman highlight why corporate America is lacking credibility

When the full story of this year's corporate scandals is written, the deal under which Citigroup CEO Sandy Weill helped analyst Jack Grubman get his ...

ORGANIZATION CASE STUDY: ACLU brings passion and patriotism to rebranding effort

Though its time is mostly spent fighting for all Americans' civil rights, the ACLU is best known for defending society's most reviled. Douglas Quenqua looks ...

MEDIA WATCH: '8 Mile' goes long way to changing media's tune about Eminem

Eminem, the best-selling solo rap artist in history, has created a firestorm of controversy for himself since his debut CD in 1999, as his obscenity-laced ...

MEDIA ROUNDUP: American news outlets step up overseas coverage

An increase in international coverage has resulted from recent tension in the world as well as outlets trying to find local angles to foreign stories ...

MEDIA PROFILE: Chicago Tonight aims for broader audience with new format

With a new format and a full hour, Chicago Tonight is hoping to pull in viewers beyond the public TV demographic. The changes have created ...

PROFILE: Capps' energy propels DFW's profile to new heights

It may have taken 13 jobs in 22 years, but Ken Capps seems to have finally found his ultimate career path as he leads DFW's ...

What makes a global account?

Julia Hood finds global PR relationships must be built over time, not overnight.

MARKET FOCUS: Travel & tourism: Wish you were here

Tanya Lewis looks at the PR challenges of luring Americans to foreign places.

PR TECHNIQUE: PR Software: Raising the bar in campaign management

Real-time tracking, media analysis, and immediate evaluation of ROI are big selling points for campaign-management software. Kimberly Krautter weighs the options.

CAMPAIGNS: NYC2012's efforts mow down rival to seize Olympic bid

PR Team: NYC2012 (New York) and Trylon Communications (New York) Campaign: Bryant Park lawn mural Time Frame: October-November 2002 Budget: Under $1,000 (plus monthly retainer)

CAMPAIGNS: CMC begins move to grow cranberry demand in the US

PR Team: Cranberry Marketing Committee (Wareham, MA) and Publicis Dialog (Seattle) Campaign: Cranberry Marketing Committee Domestic Marketing Time Frame: October 2002 - ongoing Budget: $500,000 ($1.5 million over 3 ...

CAMPAIGNS: Party City's strong comeback is true cause to celebrate

PR Team: Party City (Rockaway, NJ) and FD Morgen-Walke (New York) Campaign: Party City's Comeback Time Frame: February 2002 - present Budget: Over $100,000

THE PUBLICIST: When working on a movie set, the truth may not set you free

Film sets are charmed work environments, filled with shiny happy people working together to create movie magic for millions to enjoy. "Please" and "thank you" ...

PR PLAY OF THE WEEK: Gore books ticket for potential 2004 run

NEW YORK: And they're off! Al and Tipper Gore, that is, who last week shot from self-imposed exile into the media spotlight, right on cue ...

TOY BOX: You'll never want to leave this 'office'

We gadget freaks naturally love to talk. Via e-mail or voice, we could go on all day. So the 9210 "Communicator" phone from Nokia is ...

BOOK REVIEW: Seabiscuit's journey will win over all

Laura Hillenbrand tells this story of a late-blooming racehorse who won an astounding number of races and hearts in the Depression-ravaged 1930s. But it's her ...