August 30, 2004 Issue of PRWeek

Archive

CA city looks to repair reputation with residents after Cisco scandal

SAN JOSE, CA: A scandal involving Cisco Systems has left city hall trying to cope with the city's tarnished image in the eyes of its ...
 

Online pharmacy offers discount on drugs during RNC

NEW YORK: At least one Canadian online pharmacy is using the Republican National Convention this week to bolster support for drug importation.
 

David X. Manners to help EMS push its new TV device

PARMA, MI: Emergency Medical Systems (EMS) has patented a way to make pricey life-saving equipment pay for itself - and it has hired PR and ...
 

Hispano USA starts film tour featuring Mexican classics

LOS ANGELES: Following a growing trend of creating large-scale branded entertainment events for ethnic markets, Texas-based Hispano USA is launching a mobile Latino film festival. ...
 

VA county aims to lure Indian investment

VIENNA, VA: Fairfax County is not the first region to undertake an aggressive PR campaign to attract new businesses to the region - but officials ...
 

NEWS BRIEFS

SAN FRANCISCO: Ruder Finn/Switzer has launched a consumer practice, and has promoted Kristin Greene to SVP to oversee the new practice. While the tech-centric San ...
 

Kupper Parker purchases EPS' client list

ST. LOUIS: Integrated marketing agency Kupper Parker Communications has bought the client list of Boston-based EPS Communications.
 

P&G kicks off large-scale drive for new Tide offering

CINCINNATI: Procter & Gamble is launching a major marketing and PR push for its new Tide with a touch of Downy laundry detergent.
 

PR people will benefit from 'Passion'

Remember when there was no such thing as PR, or at least when it was a fledgling industry? Cushman does.
 

'Daily Show' gives Kerry cause to smile

Sometimes Presidential campaigns need no help at all descending into farce.
 

PUBLICIST Cowboys comms head proves adept at avoiding PR fumbles

The Dallas Cowboys may be America's team, but in August they're Southern California's team.
 

TOYBOX: The i830 fails to answer expectations

I can't begin to tell you how many pitches I get to try out new cell phones. They all seem pretty much the same.
 

Grassroots effort raises awareness of glaucoma drug

NEW YORK - The exact cause of glaucoma, a disease where pressure builds inside the eye, is still not well understood. But the marketplace for ...
 

Educational Initiative:DAIDS reaches out to build trust in HIV vaccine research

Three years ago, the Division of AIDS (DAIDS) in the National Institute of Allergy and Infectious Diseases (NIAID) at the National Institutes of Health launched ...
 

Product Launch: Ridge Tool induces public to place its hands on new line

Ridge Tool Co. was set to introduce a line of 35 new handheld bench-top and stationary tools under the RIDGID brand name.
 

What to look for in an ANR vendor

Radio is a uniquely intimate medium, so it's vital to make sure your ANR vendor has both clout and sophistication. Tom Acitelli discovers how to ...
 

Blurred borders

Varied business sectors and reemerging clients present opportunities and obstacles to PA and NJ agencies.
 

After the blockbuster

When a drug's patent expires, its PR efforts must continue to create value for the brand.
 

Trufelman celebrates the spontaneity of PR at Trylon

As president of Trylon Communications, Lloyd Trufelman takes the lessons that he learned about structure and uncertainty while working in New York's art world and ...
 

INSIDE THE MIX: The increasing generic use of TiVo's name poses challenges and opportunities for PR

It's official: TiVo is a generic word. Up until recently, the evidence was perhaps anecdotal and circumstantial, but two events last week made up my ...
 

Outlets jump on organization issues

Organization-themed stories have become a hot media trend as more people take on multiple tasks, and seek added structure at home and in the workplace. ...
 

Media changes its tune on McGreevey

Initial media reaction to Gov. James McGreevey's (D-NJ) August 12 announcement that he had engaged in a homosexual affair and would resign was mostly sympathetic. ...
 

Jill Rose

If there was ever any doubt that mid-size American companies need a magazine of their own, it should be dispelled by the success of American ...
 

The Agency Business: Planning can help agencies avoid overservicing accounts

Overservicing clients is a common problem for many PR agencies. But by working out agreements and tracking hours against a retainer, firms can put an ...
 

Corporate Case Study:Foxwoods uses TV to get staff to tune into comms

Foxwoods Resort Casino's staff television network, FNN, provides management with an effective channel for communicating with its 12,000 employees, who also play a role in ...
 

HOLMES REPORT: CA movement to ban modified crops stems from industry's refusal to inform the public

Agricultural interests in California are finally waking up to a potential threat to their ability to do business in the state - a threat largely ...
 

Marketing opportunities for 2004 Olympics proved solid

Despite early concerns regarding preparations, the 2004 Olympics in Athens, Greece, have served as a prime branding opportunity for nations and firms.
 

Celebrities must mind manners to keep endorsements

Would you buy a product if the celebrity spokesperson were involved in a scandal? Companies tend to believe they will lose market share if they ...
 

In straying from the usual party line, Cheney scores points for himself and his president

Comedian and talk-show host Al Franken performed at the PRWeek Awards in 2002.
 

Centocor handles PR in-house after drug-safety letter

MALVERN, PA: Centocor, a Johnson & Johnson company, has turned to its in-house PR team to handle media relations around a "Dear Healthcare Professional" letter ...
 

Officials endorse revival of US public diplomacy efforts

WASHINGTON: The US government needs to take public diplomacy as seriously as it does homeland security in the aftermath of the 9/11 attacks, a host ...
 

O'Brien departing Ketchum SVP post for GM job at C&W

NEW YORK: Michael O'Brien, associate director in Ketchum's global brand marketing practice and director of its New York brand practice, is leaving the firm on ...
 

CA secretary of state taps Singer amid donation flap

SACRAMENTO: Kevin Shelley (D), California's embattled secretary of state, has hired Singer Associates to help with communications strategy and media relations concerning a campaign contributions ...
 

US Newswire inks deal to issue Bush camp's releases

WASHINGTON: US Newswire has signed a contract to distribute press releases and related materials for the Bush/Cheney campaign.
 

RF to promote new Weight Watchers diet

WOODBURY, NY: Weight Watchers International has taken on Ruder Finn (RF) to handle PR for its TurnAround program, a new approach to weight loss that ...
 

Google ranks near bottom in ISS governance survey

MOUNTAIN VIEW, CA: An Institutional Shareholder Services (ISS) survey of the corporate governance practices of companies in the S&P 500 stock index got attention for ...
 

US Chamber helping form alliance critical of Edwards' law career

WASHINGTON: The US Chamber of Commerce is helping to launch a 527 group assailing vice presidential candidate John Edwards for his former career as a ...
 

RNC coverage: Gift bags offer promotional opportunities

The Republican National Convention is awash in black convention bags, filled with gift certificates, books, and elephant-shaped macaroni, thanks to the NYC Host Committee 2004. ...
 

RNC Q&A: Shonna Carter, Riptide Communications publicist

Riptide Communication publicist Shonna Carter handles the firm's United for Peace and Justice (UFPJ) account.
 

RNC coverage: Polling expert advocates RNC focus on security and economy, not Kerry

NEW YORK: The RNC messaging should focus on homeland security and economy, avoiding attacks on the challenger, according to a political polling and research expert.
 
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